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2015 State of B2B Marketing
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Marketing Showdown

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Marketing Showdown

  1. 1. Legendary Marketing Showdown
  2. 2. PresentersKipp Bodnar Dan ZarrellaInbound Marketing Manager, HubSpot Social Media Scientist, HubSpotAuthor of The B2B Social Media Book. Author of Zarrella’s Hierarchy of Contagiousness
  3. 3. #Showdown
  4. 4. Marketing.Grader.com
  5. 5. SHOWDOWN #1PEPSI VS COKE
  6. 6. A great brandAbsence of knowsemail. itself.
  7. 7. WINNER:PEPSI
  8. 8. SHOWDOWN #2APPLE VSMICROSOFT
  9. 9. A great brandConversion knowsFocused itself.
  10. 10. WINNER:APPLE
  11. 11. SHOWDOWN #3RED SOX VSYANKEES
  12. 12. WINNER:YANKEES
  13. 13. SHOWDOWN #4MCDONALDS VSBURGER KING
  14. 14. WINNER:MCDONALDS
  15. 15. SHOWDOWN #5TARGET VSWALMART
  16. 16. WINNER:TARGET
  17. 17. Marketing.Grader.com
  18. 18. THANK YOU.
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