Tales of terrifying client catastrophes and some wise advice from the agencies who have gone before you. Learn about these mistakes the easy way!

1. ANALYSE THIS: INBOUND MARKETING UK MARKETING AGENCY
TALES OF WOE
Revealing Insights From
UK Marketers in 2014 9
HUBSPOT HALLOWEEN SPECIAL

2. CLIENTS FROM HELL
You’re a marketer in the UK.
“I remember one client that made all my
nightmares come true;
it appeared to be a great match but in
reality, this was an evil pairing.”

3. WORDS OF WISDOM FROM
BRYAN ADAMS
@PHCREATIVE
“Under promise, over
deliver and don’t be afraid to fire clients if they become too
demanding and will not up their budget to
compensate for the loss of sanity.”

4. SCARY S.L.As
You’re a marketer in the UK.
“We had the unfortunate experience of a
devilish client who did not prioritise the
relationship or job, and thus a 90-day
project turned into a 180-day nightmare.”

5. WORDS OF WISDOM FROM
ED MARSH
@EDBMARSH
“We did not realise what a mistake it would be not to set up
mutual service level agreements (SLAs) on what we would deliver
and what the client would deliver.”

6. LEFT IN THE LURCH
You’re a marketer in the UK.
“Many moons ago, our freelancer went
AWOL, & once contacted about their
mysterious disappearance, were highly
unprofessional. I was thus left without either
a site or a developer, with one week to go.”

7. WORDS OF WISDOM FROM
SARAH MCINTYRE
@BRIGHTINBOUND
“The lesson here is to always have a back up plan. In some
instances, using other HubSpot agency
partners as resources can work better than freelancers.”

8. THE FEAR OF FALLING
BEHIND
You’re a marketer in the UK.
“Once upon a time, we didn’t embrace
content marketing, and fell behind our
marketing peers. The feeling of being left
behind is awful.”

9. WORDS OF WISDOM FROM
JAMES WELCH
@JAMESWELCH_NET
“Trust your gut. If you hear rumblings of ‘the next big thing’,
do your research and do it quickly. Then turn it into a plan
and implement it double-quick.”

10. THE EXECUTIONER
You’re a marketer in the UK.
“We once developed a
top-of-the-range inbound marketing
campaign for a client who insisted on
executing it themselves without any prior ex-perience,
resulting in a choppy and slow
delivery.”

11. WORDS OF WISDOM FROM
RICARDO MOLINA
@BRIGHTBULL
“Always execute and bring your ideas to fruition yourself. No
one will ever translate vision into reality the way you can.”

12. THE WALKING DEAD SEO
PRACTICES
You’re a marketer in the UK.
“I remember we had a client who was
obsessed with one thing, and one thing only -
SEO. Modern SEO is about an
inbound marketing strategy; as a singular
focus it is so 2010.”

13. WORDS OF WISDOM FROM
BERNIE BORGES
@BERNIEBORGES
“The new SEO is very multifaceted. We’ll only work with clients
that understand the breadth of modern inbound marketing with
a willingness to collaborate on all success factors.”

14. HE WHO MUST NOT BE
NAMED
You’re a marketer in the UK.
“We’ve all made mistakes when it comes to
dabbling in a bit of HTML or CSS in order to
add personalistion or a favourite colour. How-ever,
I sent a ghastly unpersonalised email for
a client that began with ‘Hey, First Name’ --
Shudder!”

15. WORDS OF WISDOM FROM
LAURA HOGAN
@LALALAURAHOGAN
“This mistake can be avoided by not only having someone look
over your emails, but also having them sent to you as a test
if you are a contact in your system.”

16. ANALYSE THIS: INBOUND MARKETING UK
Revealing Insights From
UK Marketers in 2014 9
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