Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Keep Social Honest - Brand transparency on Social Media
Next
Download to read offline and view in fullscreen.

2

Share

Download to read offline

INBOUND Bold Talks: Marcus Sheridan

Download to read offline

"Your The Incredible Power of Transparency to Build Your Brand, Your Business, and Your Bottom Line"

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

INBOUND Bold Talks: Marcus Sheridan

  1. 1. #INBOUND13 The Incredible Power of Transparency to Build Your Brand, Your Business, and Your Bottom Line Marcus Sheridan @TheSalesLion
  2. 2. One Little Email One Really Big Problem
  3. 3. The game has changed, and so have your expectations
  4. 4. 1.Transparent Content 2.Transparent Approach 3.Transparent Selling
  5. 5. Burying your head in the sand is officially a dumb marketing strategy
  6. 6. Part I Transparent Content
  7. 7. They ask. You answer.
  8. 8. “The Big Five” 1. Cost 2. Problems 3. Versus 4. Reviews 5. Best
  9. 9. $2,000,000.00 + Hey HubSpotter, are you tracking your ROI??
  10. 10. Part II Transparent Approach
  11. 11. Just because it’s always been done that way doesn’t make it right.
  12. 12. Why are most companies so afraid of this?
  13. 13. “But my competitors will steal my secrets.” @TheSalesLion@TheSalesLion
  14. 14. “We might scare *customers* away.” @TheSalesLion@TheSalesLion
  15. 15. The Tragedy . 1 2 3 The Tragic Triangle
  16. 16. The Tragedy . 1 2 3 The Competition
  17. 17. The Tragedy . 1 2 3 The Competition Bad Fits
  18. 18. The Tragedy . 1 2 3 The Competition Bad Fits The Customer This is SAD 
  19. 19. “You can be the best teacher in the world or you can fret over your competition all day…but it’s your choice.”
  20. 20. Part III Transparent Selling
  21. 21. 30
  22. 22. Assignment Selling
  23. 23. 250 pages of required reading….This is why I don’t have bad clients.
  24. 24. @TheSalesLion
  25. 25. @TheSalesLion
  26. 26. Content is the greatest sales and trust-building tool in the world. Period. 105 @TheSalesLion
  27. 27. My “Why”
  28. 28. yes, lions are awesome. @TheSalesLio n Marcus Sheridan www.TheSalesLion.com www.InboundTrainer.com @TheSalesLion
  • TaraHorgan

    Sep. 22, 2017
  • TinuAbayomiPaul

    Mar. 14, 2015

"Your The Incredible Power of Transparency to Build Your Brand, Your Business, and Your Bottom Line"

Views

Total views

5,258

On Slideshare

0

From embeds

0

Number of embeds

2,795

Actions

Downloads

19

Shares

0

Comments

0

Likes

2

×