"Your The Incredible Power of Transparency to Build Your Brand, Your Business, and Your Bottom Line"

1. #INBOUND13
The Incredible Power of
Transparency to Build Your
Brand, Your Business, and
Your Bottom Line
Marcus Sheridan
@TheSalesLion

2. One Little Email
One Really Big
Problem

4. The game has changed, and so have your
expectations

5. 1.Transparent Content
2.Transparent
Approach
3.Transparent Selling

6. Burying your
head in the
sand is
officially a
dumb
marketing
strategy

7. Part I
Transparent Content

8. They ask.
You answer.

9. “The Big Five”
1. Cost
2. Problems
3. Versus
4. Reviews
5. Best

13. $2,000,000.00 +
Hey HubSpotter, are you tracking your
ROI??

14. Part II
Transparent Approach

16. Just because it’s always
been done that way doesn’t
make it right.

17. Why are most
companies so afraid
of this?

18. “But my competitors
will steal my secrets.”
@TheSalesLion@TheSalesLion

19. “We might scare
*customers* away.”
@TheSalesLion@TheSalesLion

20. The
Tragedy
. 1
2
3
The Tragic Triangle

21. The
Tragedy
. 1
2
3
The Competition

22. The
Tragedy
. 1
2
3
The
Competition
Bad
Fits

23. The
Tragedy
. 1
2
3
The
Competition
Bad
Fits
The
Customer
This is
SAD 

24. “You can be the best teacher
in the world or you can fret
over your competition all
day…but it’s your choice.”

25. Part III
Transparent Selling

26. 30

27. Assignment Selling

28. 250 pages of
required
reading….This
is why I don’t
have bad
clients.

29. @TheSalesLion

30. @TheSalesLion

31. Content is the greatest
sales and trust-building
tool in the world. Period.
105
@TheSalesLion

34. My “Why”

35. yes, lions are
awesome.
@TheSalesLio
n
Marcus
Sheridan
www.TheSalesLion.com
www.InboundTrainer.com
@TheSalesLion