What has changed since 1960? What's the same? This webinar will review different marketing topics and present both the 1960's point of view (by Sterling Cooper) and the 2010 point of view (by HubSpot).
10. Which character do you aspire to be?
“The 1st black ad man at Sterling
Cooper Draper Bryce”
11. Which character do you aspire to be?
“Harry Crane - he had the foresight to
start the TV division, like HubSpot
had the foresight to value social
media”
12. Which character do you aspire to be?
“I don't know, but if anyone says Pete
Campbell, you should uninvite them
to this webinar.”
21. Gillette 1960’s
• Tells you what the product does
• Implies other benefits (Get the girl!
Own a sailboat!)
• No conversation
• No engagement
• You are unable to not watch
• Outbound, paid, interruptive media
28. Old Spice 2010
• Tells you what the product does
• Implies other benefits (Get the girl!
Own a sailboat!)
• Conversation
• Engagement
• Attracts fans and consumers
• Inbound, free, sharable media
31. Gordon’s 1960
• Tells you what the product does
• Implies other benefits (Be an
individual! Be manly!)
• No conversation
• No engagement
• Outbound, paid, interruptive media
42. Ford 2010
• User generated content
• No filtering or censorship
• Conversation
• Engagement
• Inbound, free, sharable media
43. Suggested Next Steps
• Read the “Inbound Marketing” Book
• Grade your website:
www.WebsiteGrader.com
• Additional Free Resources:
www.HubSpot.com/marketing-hubs
44. Thank You “Peggy”
Peggy Olson (@PeggyOlson)
Sterling Cooper Draper Pryce
is
Carrie Bugbee (@CarriBugbee)
Big Deal PR
45. Who is HubSpot?
160+ Employees in Cambridge, MA (MIT)
$33m in VC (3 rounds)
SaaS for Marketing at $3K-15K/year
53. Marketing Analytics
• Assess the effectiveness of your marketing on a
campaign-by-campaign level
• Optimize resource allocation to maximize sales
54. Proven ROI by 3,000+ Customers
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
www.HubSpot.com/ROI
55. Thank You
Carrie Bugbee (@CarriBugbee)
Big Deal PR
Mike Volpe (@mvolpe)
HubSpot
Jeanne Hopkins (@JeanneHopkins)
HubSpot