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LinkedIn's Latest Updates for Your Business

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LinkedIn is undoubtedly a powerhouse for connecting people professionally, and is extremely effective for company growth and lead generation. Are you up to speed on the latest and greatest ways to use LinkedIn for your business? View full presentation here: http://bit.ly/1eZtbK1

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LinkedIn's Latest Updates for Your Business

  1. 1. #LinkedInSuccess LinkedIn’s Latest Updates to Help Your Business! Live Webinar:! 10/8/13 2pm EST/11am PST! ! Speakers:! Lana Khavinson, Senior Product Marketing Manager, LinkedIn! Rebecca Corliss, Customer Marketing Manager, HubSpot! ! ! Ask your questions now at #linkedinsuccess
  2. 2. #LinkedInSuccess HOUSE KEEPING NOTES! ! ! ü  Webinar is being recorded and will be sent out afterwards! ü  Interact with us on Twitter: ! ! ! ! #LinkedInSuccess! ü  Ask questions in the questions panel here!
  3. 3. #LinkedInSuccess MEET YOUR EXPERTS:! Lana Khavinson! Senior Product Marketing Manager, LinkedIn! @LinkedInSMB! Rebecca Corliss! Customer Marketing Manager, HubSpot! @repcor!
  4. 4. #LinkedInSuccess AGENDA! ! 1.  It’s all About Content! 2.  Company Pages! 3.  Analytics! 4.  Sponsored Updates!
  5. 5. #LinkedInSuccess View the full webinar here:! ! !
  6. 6. IT’S ALL ABOUT CONTENT! Tweet your questions to us! @LinkedInSMB, @HubSpot #linkedinsuccess
  7. 7. #LinkedInSuccess#CMworld @LinkedInMktg 60% through decision making process Discover Explore Select Advocate BUYER PROCESS #LinkedInSuccess
  8. 8. #LinkedInSuccess
  9. 9. #LinkedInSuccess LinkedIn has moved from a place to go for a job to “the” definitive professional publishing platform 6XMore engagement with content vs jobs +3MM Company Pages 200+ Influencers 1.3MM Publishers (Channels) 1.5MM Groups SPONSORED UPDATESSPONSORED UPDATES
  10. 10. Professional #LinkedInSuccess
  11. 11. Professional Personal #LinkedInSuccess
  12. 12. Professional Personal invest time spend time #LinkedInSuccess
  13. 13. #LinkedInSuccess 1.  Blog posts 2. Case studies 3. Resources for their job 4. Webcasts 5. How to videos What do you post? N
  14. 14. #LinkedInSuccess 1.  Blog posts 2. Case studies 3. Resources for their job 4. Webcasts 5. How to videos What do you post? 1.  Company page 2. Personal page 3. SlideShare Presentations 4. Group discussions Where do you post it? N :
  15. 15. Marketers Audience Content #LinkedInSuccess
  16. 16. Marketers AudienceContentRelationship #LinkedInSuccess
  17. 17. #LinkedInSuccess TODAY’S FOCUS: Company Pages Sponsored Updates
  18. 18. COMPANY PAGE RECAP! Tweet your questions to us! @LinkedInSMB, @HubSpot #linkedinsuccess
  19. 19. #LinkedInSuccess LINKEDIN COMPANY PAGE
  20. 20. #LinkedInSuccess PImages pResources lShort Copy OComment
  21. 21. #LinkedInSuccess PImages pResources lShort Copy OComment
  22. 22. #LinkedInSuccess PImages pResources lShort Copy OComment
  23. 23. #LinkedInSuccess PImages pResources lShort Copy OComment
  24. 24. ANALYTICS! Tweet your questions to us! @LinkedInSMB, @HubSpot #linkedinsuccess
  25. 25. #LinkedInSuccess?
  26. 26. #LinkedInSuccess
  27. 27. #LinkedInSuccess FIND YOUR COMPANY PAGE
  28. 28. #LinkedInSuccess GET INTO ANALYTICS
  29. 29. #LinkedInSuccess MARKETING BEST PRACTICE: KNOW SPECIFIC RESULTS
  30. 30. #LinkedInSuccess MARKETING BEST PRACTICE: VIEW REACH AND ENGAGEMENT
  31. 31. #LinkedInSuccess MARKETING BEST PRACTICE: KNOW WHO INTERACTS WITH YOUR CONTENT
  32. 32. #LinkedInSuccess WHY SHOULD YOU CARE?
  33. 33. SPONSORED UPDATES! Tweet your questions to us! @LinkedInSMB, @HubSpot #linkedinsuccess
  34. 34. #LinkedInSuccess Have you used any of the following before on LinkedIn? A)  Sponsored Updates B)  LinkedIn ads C)  Neither
  35. 35. #LinkedInSuccess WHAT ARE SPONSORED UPDATES?
  36. 36. #LinkedInSuccess WHY USE SPONSORED UPDATES?
  37. 37. #LinkedInSuccess WHY USE SPONSORED UPDATES?
  38. 38. #LinkedInSuccess TO CATCH EVERYONE UP…
  39. 39. #LinkedInSuccess TO CATCH EVERYONE UP…
  40. 40. #LinkedInSuccess TO CATCH EVERYONE UP…
  41. 41. #LinkedInSuccess SPONSORED UPDATES FOR BUSINESSES Linkedin.com/ads Select your post and targeting options Choose between Ads and Sponsored Updates
  42. 42. #LinkedInSuccess IF YOU’RE ALREADY AN ADVERTISER…
  43. 43. #LinkedInSuccess DESKTOP MOBILE MARKETING BEST PRACTICE: OPTIMIZE FOR ALL DEVICES
  44. 44. #LinkedInSuccess MARKETING BEST PRACTICE: DON’T WASTE MONEY
  45. 45. #LinkedInSuccess MARKETING BEST PRACTICE: KNOW WHO IS INTERACTING WITH YOUR ADS
  46. 46. #LinkedInSuccess HubSpot BETA TESTING Posted organically on 9/12 463 clicks in first 48 hours, and 1.8% engagement rate
  47. 47. #LinkedInSuccess HUBSPOT’S RESULTS •  Sponsored post after 48 hours •  Saw 1,167 additional clicks in following week and .61% bump in engagement rate
  48. 48. #LinkedInSuccess www. URL Landing Page 2Goals NBest Content
  49. 49. #LinkedInSuccess www. URL lLanding Page 2Goals NBest Content
  50. 50. #LinkedInSuccess www. URL lLanding Page 2Goals NBest Content
  51. 51. #LinkedInSuccess www. URL lLanding Page 2Goals NBest Content
  52. 52. #LinkedInSuccess FINAL TAKE AWAYS! 1. LinkedIn is a place for professionals to find CONTENT that helps them do their job better. 2. New company page ANALYTICS are a great place for marketers to determine what is working and what isn’t, helping you optimize your time. 3. Use Sponsored Updates as a way to AMPLIFY the reach of your best content on LinkedIn.
  53. 53. #LinkedInSuccess THANK ! YOU!! Tweet your questions to us! @LinkedInSMB, @repcor @HubSpot #linkedinsuccess Check your email soon for more resources from LinkedIn and HubSpot!
  54. 54. #LinkedInSuccess Stay in Touch! Lana Khavinson! Senior Product Marketing Manager! @LinkedInSMB! Rebecca Corliss! Customer Marketing Manager! @repcor!
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LinkedIn is undoubtedly a powerhouse for connecting people professionally, and is extremely effective for company growth and lead generation. Are you up to speed on the latest and greatest ways to use LinkedIn for your business? View full presentation here: http://bit.ly/1eZtbK1

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