We preach a lot about creating marketing people love, by way of remarkable content. But what actually makes a piece of content powerful, timeless, and inspiring? It's something we often wonder, not often answer.
With the recent passing of one of the greatest poets of our time, Seamus Heaney, we decided to write this blog post as a tribute to geniuses like him who inspire us and as an answer to that question that has plagued marketers forever. In the SlideShare and blog post below, we'll showcase quotes from some of our content heroes and break down what marketers can learn from their advice.
3. “When a poem rhymes, when a form generates itself,
when a metre provokes consciousness into new
postures, it is already on the side of life. When a
rhyme surprises and extends the fixed relations
between words, that in itself protests against
necessity. When language does more than enough,
as it does in all achieved poetry, it opts for the
condition of overlife, and rebels at limit.”
- Seamus Heaney
5. “That’s been one of my mantras -- focus and
simplicity. Simple can be harder than
complex: You have to work hard to get your
thinking clean to make it simple. But it’s worth
it in the end because once you get there, you
can move mountains.”
- Steve Jobs
11. “People have forgotten how to tell a
story. Stories don't have a middle or
an end any more. They usually have a
beginning that never stops beginning.”
- Steven Spielberg
13. “If you would not be forgotten, as soon as
you are dead and rotten, either write
things worth reading, or do things worth
the writing.”
- Benjamin Franklin
15. “What this power is I cannot say; all I know is
that it exists and it becomes available only
when a man is in that state of mind in which
he knows exactly what he wants and is fully
determined not to quit until he finds it.”
- Alexander Graham Bell
23. “You ask me why I do not write something... I
think one’s feelings waste themselves in
words, they ought all to be distilled into
actions and into actions which bring
results.”
- Florence Nightingale
25. “Off with you! You're a happy fellow, for
you'll give happiness and joy to many
other people. There is nothing better or
greater than that!”
- Beethoven
26. GET OUR TREASURE CHEST OF
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