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Key Elements of Lead Generation,[object Object],Marketing Agency Training Program,[object Object],November 2010,[object Object],Peter Caputa IV,[object Object],Partner Program Manager,[object Object],Twitter: @pc4media,[object Object],pcaputa@hubspot.com,[object Object],#IGenLeadsForClients,[object Object]
Agenda,[object Object],What Is Lead Generation and Why is it Important?,[object Object],Step One: Develop an Offer,[object Object],Step Two: Create an Effective CTA,[object Object],Step Three: Build Your Landing Page,[object Object],Step Four: Analyze How Each Campaign has done,[object Object],How HubSpot Builds Landing Pages & Campaigns,[object Object],How to Get Help,[object Object]
Always Remember….,[object Object],Your website is the most important marketing toolthat you have!,[object Object],3,[object Object]
It’s Like Monopoly,[object Object],4,[object Object]
Monopoly: Constantly Add Value,[object Object],5,[object Object]
Lead Conversion is Critical Step,[object Object],Target Market,[object Object],Conversion is where we take what we have spent time and money to get (visitors) and change it into something valuable to marketing (leads).,[object Object],A cost becomes a benefit.,[object Object],Website Visitors,[object Object],Leads,[object Object],Opportunities,[object Object],Customers,[object Object]
Agenda,[object Object],What Is Lead Generation and Why is it Important?,[object Object],Step One: Develop an Offer,[object Object],Step Two: Create an Effective CTA,[object Object],Step Three: Build Your Landing Page,[object Object],Step Four: Analyze How Each Campaign has done,[object Object],How HubSpot Builds Landing Pages & Campaigns,[object Object],How to Get Help,[object Object]
Put Yourself in the Mindset of the Visitor,[object Object],Why are they there?,[object Object],What do they want?,[object Object],Does it make sense?,[object Object],Does it look easy?,[object Object],Do they trust you?,[object Object]
WWIF - What’s In It For Me?,[object Object],VS.,[object Object]
Try a “Kit”,[object Object]
Target Offer to Content,[object Object],11,[object Object]
Agenda,[object Object],What Is Lead Generation and Why is it Important?,[object Object],Step One: Develop an Offer,[object Object],Step Two: Create an Effective CTA,[object Object],Step Three: Build Your Landing Page,[object Object],Step Four: Analyze How Each Campaign has done,[object Object],How HubSpot Builds Landing Pages & Campaigns,[object Object],How to Get Help,[object Object]
What is a Call to Action?,[object Object],13,[object Object]
Where To Place CTAs,[object Object],Website Homepage,[object Object],PPC Ads,[object Object],Email Blast,[object Object],Blog Articles,[object Object],Inside Software,[object Object],Direct Mail,[object Object],Anywhere that you want someone to do something…,[object Object]
Call to Action on Every Page,[object Object],15,[object Object]
Action Oriented, Simple and Clear,[object Object]
Make it Pop,[object Object],17,[object Object]
Create a Sense of Urgency! Do it NOW!,[object Object],18,[object Object],CLICK NOW!,[object Object],START TODAY!,[object Object],LIMTED TIME OFFER,[object Object],Apply Now!,[object Object],Get Exclusive Access!,[object Object]
Think about “Clickability”,[object Object],19,[object Object]
Use Color (Especially Contrasting Colors) ,[object Object],20,[object Object],In the Above Page, What Button Catches Your Attention?,[object Object]
Link Both Text & Images,[object Object]
Match Offer and Landing Page,[object Object]
Agenda,[object Object],What Is Lead Generation and Why is it Important?,[object Object],Step One: Develop an Offer,[object Object],Step Two: Create an Effective CTA,[object Object],Step Three: Build Your Landing Page,[object Object],Step Four: Analyze How Each Campaign has done,[object Object],How HubSpot Builds Landing Pages & Campaigns,[object Object],How to Get Help,[object Object]
Be Bossy! Tell People What to Do.,[object Object],24,[object Object],Sign up Now!,[object Object],Contact Us!,[object Object],Apply for the Program!,[object Object],Download Now!,[object Object]
Use Numbers!,[object Object],25,[object Object],Numbered lists ,[object Object],Statistics,[object Object],Discounts,[object Object]
Use Images That Direct and Guide People,[object Object],26,[object Object]
Graphics Do Matter,[object Object],Bad,[object Object],Good,[object Object]
Keep Your Forms Above the Fold,[object Object]
Keep it Simple!,[object Object],29,[object Object]
Shorter Forms are Better,[object Object],30,[object Object],53% Conversion,[object Object],32% Conversion,[object Object]
Don’t Get Too Personal…It’s a “First Date”,[object Object],31,[object Object]
The Blink Test,[object Object]
Go Naked,[object Object]
How Naked is up to you…,[object Object]
Don’t – Use a Clear / Cancel Button,[object Object]
Agenda,[object Object],What Is Lead Generation and Why is it Important?,[object Object],Step One: Develop an Offer,[object Object],Step Two: Create an Effective CTA,[object Object],Step Three: Build Your Landing Page,[object Object],Step Four: Analyze How Each Campaign has done,[object Object],How HubSpot Builds Landing Pages & Campaigns,[object Object],How to Get Help,[object Object]
Measure the Lead Funnel,[object Object]
Measure Campaign Effectiveness,[object Object]
Which Offers Convert Best? ,[object Object]
Track Visitors, Leads, Sales,[object Object]
Analyze Each Channel,[object Object]
Analyze Each Channel,[object Object]
Analyze Each Channel,[object Object]
Analyze Each Channel,[object Object]
Agenda,[object Object],What Is Lead Generation and Why is it Important?,[object Object],Step One: Develop an Offer,[object Object],Step Two: Create an Effective CTA,[object Object],Step Three: Build Your Landing Page,[object Object],Step Four: Analyze How Each Campaign has done,[object Object],How HubSpot Builds Landing Pages & Campaigns,[object Object],How to Get Help,[object Object]
Call to Action & Offer,[object Object],0.2% Click Through Rate,[object Object],Includes undelivered, blocked, etc.,[object Object],No opportunity to use text,[object Object],CPM priced appropriately,[object Object]
Offer & Landing Page,[object Object]
Edit Landing Page,[object Object]
Page Properties for SEO,[object Object]
Edit Page Side Bar,[object Object]
Edit Page Body,[object Object]
Offer & Landing Page,[object Object]
Edit Form Fields,[object Object]
Manage Field Properties,[object Object]
Auto-Responder or Redirect,[object Object]
Configure Form Actions,[object Object]
Track Landing Page Performance,[object Object]
Agenda,[object Object],What Is Lead Generation and Why is it Important?,[object Object],Step One: Develop an Offer,[object Object],Step Two: Create an Effective CTA,[object Object],Step Three: Build Your Landing Page,[object Object],Step Four: Analyze How Each Campaign has done,[object Object],How HubSpot Builds Landing Pages & Campaigns,[object Object],How to Get Help,[object Object]
How to Get Help… ,[object Object]
What’s HubSpot?,[object Object],Inbound marketing software + training,[object Object],Over 3,500 customers in 3 years,[object Object],170+ employees,[object Object]
Learn the Value of the HubSpot Software…,[object Object],As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller ,[object Object],Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS,[object Object],Gives you access  to http://success.hubspot.com,[object Object]
Learn the Benefits of the Value Added Reseller Program,[object Object],Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients. ,[object Object],Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success. ,[object Object],Margin share of 20% on all deals for the life of the customer,[object Object],Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates. ,[object Object],62,[object Object],A Group that Wants to Change How the World Does Marketing!,[object Object]
Ask for Help… ,[object Object],Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request,[object Object],Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/,[object Object]
List of Upcoming Classes/Link to Recordings,[object Object],64,[object Object],http://www.hubspot.com/partners/training-program/classes,[object Object]
Weekly Email about Upcoming Classes - Thursday,[object Object],65,[object Object]
Live Webinar: Every Tuesday @ 1PM EST,[object Object],66,[object Object],Additional Webinars SOMETIMES on Thursday at 2PM EST,[object Object]
Register for Weekly Class(es) to Get Login,[object Object],67,[object Object]
Some Homework & Recorded Stuff Too…,[object Object],68,[object Object],Download: http://www.hubspot.com/partner-program--inbound-marketing-calculator,[object Object]

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Key Elements for Lead Generation

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Hinweis der Redaktion

  1. My team is 4 of our most senior team members. We’re adding 2 additional team members to the team next week. If you’d like to discuss how we can you help you, request a call.During this call, we typically talk about -The challenges that are holding you back from growth- Ways to increase client acquisition and retention rates- Ways to transition from project work to securing larger and longer retainers- Recruiting, training and managing employees and contractors successfully- Identifying service offerings that can provide additional value to your clients and growth potential for you- Ways to stay steps ahead of your competition in your knowledge of how to apply technology to marketing- Setting your inbound lead generation goals based on your sales and revenue goals
  2. HubSpot provides software + training to help businesses get found online, convert site visitors into leads and customers. The software helps measure and analyze what’s happening, so users can improve their lead generation and customer acquisition results over time. We now have over 1500 customers and are signing up about 150 new customers every month. We are up past 90 employees now, and we are always looking for new inside sales professionals, and software developers. You can apply online at hubspot.com/careers.
  3. Here are the links to start a free trial for yourself or a client. You can also go to http://www.hubspot.com/partners and complete the form to get access to these links. Please do not advertise the availability of these trials. Typically, we offer only a 7 day trial.
  4. My team is 4 of our most senior team members. We’re adding 2 additional team members to the team next week. If you’d like to discuss how we can you help you, request a call.During this call, we typically talk about -The challenges that are holding you back from growth- Ways to increase client acquisition and retention rates- Ways to transition from project work to securing larger and longer retainers- Recruiting, training and managing employees and contractors successfully- Identifying service offerings that can provide additional value to your clients and growth potential for you- Ways to stay steps ahead of your competition in your knowledge of how to apply technology to marketing- Setting your inbound lead generation goals based on your sales and revenue goals
  5. - Weekly email on Thursdays w/ all of the live webinars you need to register, other homework you should complete.
  6. - Weekly email on Thursdays w/ all of the live webinars you need to register, other homework you should complete.
  7. - A page on our website w/ a list of the live webinars. Click the links to register and get login info each week.
  8. You’ll need to regsiter each week for the classes. This is our way of checking attendance. People that attend regularly will get special attention and special perks.
  9. - Homework. For example, next week, we’ll be telling you to download the inbound marketing calculator and run through the numbers for your own business.