Jennifer Leggio has been an improv comedienne and a music promoter, an obituary writer and a copy editor, a half-marathoner, and an unofficial karaoke star. She's worn many hats and has a lot of stories to tell from her 19-year career. Her favorite role, however, has been working collaboratively with strong teams to achieve impressive results in communications and content development. By day, she is the Vice President of Corporate Marketing for Sourcefire, a leader in cybersecurity. By night, she shares her learnings via contributions to Forbes.com. She is passionate about community, helping her neighbors, loud music and the NHL. Jennifer can be found on Twitter at @mediaphyter.

1. #INBOUND13
The Question Never Asked
Woes and Wins of Demanding Your Worth
Jennifer Leggio
Forbes.com Contributor
VP of Corporate Marketing, Sourcefire

2. I drink a cup of “eff you
fuel” every day.
@mediaphyter
Jennifer
Leggio

3. “Eff You Fuel”
A reminder of confidence, the
ability to leap tall piles of
objections in a single bound, and
the strength to tenaciously
pursue what you’re worth.

4. • Will I get the promotion?
• Will I be paid what I am worth?
• Will I be provided the needed resources to be successful?
• When can I grow my team?
• How can I optimize my team?
• (Insert Your Question Here)
Examples of “Hard” Questions

5. This is not a gender-specific challenge.

6. Story Time
Grab a cup of cocoa and relax.

7. Strength in the face of adversity.
Strength in the face of self-doubt.

8. Sometimes, it’s downright terrifying.

9. You get what you want.
You receive a flat-out no.
You are given a path to getting there.
More time is suggested before decision.
Potential Outcomes
None of these outcomes are bad.
They all lead to a new path of opportunity.

10. ?
Asking the question
can mean the
difference
between…

12. OR…

13. "I am big enough to
admit I am often
inspired by myself."

14. ? Not asking the
question
guarantees…

16. ? It could also mean…

17. THIS IS YOU

18. #INBOUND13
If you aren’t afraid
to ask, then you
can’t lose.

19. The
Question
Never
Asked
“It isn't sufficient just to want -
you've got to ask yourself what
you are going to do to get the
things you want.”
Franklin D. Roosevelt

20. QUESTIONS?