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Is Twitter a Dying
Social Network?
TAKE: YES.




                     1
2
FACT:
According to the Pew
Center, 66% of Americans say
they are using social networks
such as Facebook or LinkedIn.
Of those 66%, only 15% use
Twitter.


                             Source: Pew Report 3
Twitter Adoption vs. Social Network Adoption




Source: Pew Center
                                               4
Although Twitter has 100
million active users, the site’s
usage is still decently low in
comparison to other networks.
This suggests that Twitter’s
health is not as stable as a
platform of its age should be.
FACT:
According to the Pew Center, as
of February 2012, 15% of adult
internet users use Twitter. That’s
only slightly increased from 13%
last May.



                               Source: Pew Report6
Twitter Experiences Stagnant Usage Growth




                                            7
Although Twitter usage is
increasing, it is extremely
plausible that the 15% using
Twitter now are the same
users who used it previously.
Growth is inconsistent and
stagnant, suggesting interest
in Twitter is not increasing.
FACT:
The following three slides
contain scary statistics.




                             Source: Pew Report9
The average Twitter user has 27
                                followers.




SOURCE: RJMETRICS, JANUARY 2010
25%                   of Twitter accounts
                       have no followers.

                                             FOLLOW
                                               ME?




SOURCE: RJ METRICS, JANUARY 2010
40%
of Twitter accounts
have never
sent a single
tweet.




SOURCE: RJ METRICS, JANUARY 2010
IF YOU          blog.hubspot.com/
                Twitter.com/hubspot
THOUGHT THIS    Facebook.com/hubspot
WAS AWESOME,    Linkedin/com/hubspot
PERHAPS         Youtube.com/hubspot
YOU’D LIKE TO   flickr.com/photos/hubspot
BE FRIENDS      Slideshare.net/hubspot
ONLINE?
MAKE YOUR MARKETING
AWESOME
Try HubSpot FREE for 30 days!
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Marketing Software   Management

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Is Twitter Dying? - "Yes"

  • 1. Is Twitter a Dying Social Network? TAKE: YES. 1
  • 2. 2
  • 3. FACT: According to the Pew Center, 66% of Americans say they are using social networks such as Facebook or LinkedIn. Of those 66%, only 15% use Twitter. Source: Pew Report 3
  • 4. Twitter Adoption vs. Social Network Adoption Source: Pew Center 4
  • 5. Although Twitter has 100 million active users, the site’s usage is still decently low in comparison to other networks. This suggests that Twitter’s health is not as stable as a platform of its age should be.
  • 6. FACT: According to the Pew Center, as of February 2012, 15% of adult internet users use Twitter. That’s only slightly increased from 13% last May. Source: Pew Report6
  • 8. Although Twitter usage is increasing, it is extremely plausible that the 15% using Twitter now are the same users who used it previously. Growth is inconsistent and stagnant, suggesting interest in Twitter is not increasing.
  • 9. FACT: The following three slides contain scary statistics. Source: Pew Report9
  • 10. The average Twitter user has 27 followers. SOURCE: RJMETRICS, JANUARY 2010
  • 11. 25% of Twitter accounts have no followers. FOLLOW ME? SOURCE: RJ METRICS, JANUARY 2010
  • 12. 40% of Twitter accounts have never sent a single tweet. SOURCE: RJ METRICS, JANUARY 2010
  • 13. IF YOU blog.hubspot.com/ Twitter.com/hubspot THOUGHT THIS Facebook.com/hubspot WAS AWESOME, Linkedin/com/hubspot PERHAPS Youtube.com/hubspot YOU’D LIKE TO flickr.com/photos/hubspot BE FRIENDS Slideshare.net/hubspot ONLINE?
  • 14. MAKE YOUR MARKETING AWESOME Try HubSpot FREE for 30 days! http://HubSpot.com/free-trial
  • 15. Search Engine Optimization Blogging & Social Media Lead Generation All-in-One Lead Marketing Software Management Email & Automation Marketing Analytics

Hinweis der Redaktion

  1. http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  2. http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010
  3. http://themetricsystem.rjmetrics.com/2010/01/26/new-data-on-twitters-users-and-engagement/RJMetrics January 26, 2010