Rebecca Corliss from HubSpot explains what Twitter is and why it's not as scary as you think! This presentation gives examples of how Twitter can be useful to your business, and how you can use it for marketing, PR and customer service.

1. Download these slides at
www.slideshare.net/HubSpot
Introduction to Twitter for Business
Rebecca Corliss
Inbound Marketing
HubSpot
Twitter: @repcor

2. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Twitter for Business Examples
• Track & Analyze
• Tools & Resources

3. Outbound Marketing
800-555-1234
Annoying
Salesperson

4. Inbound Marketing
Blog SEO Social Media

5. Rethinking Marketing
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Public Relations
Interruption Permission

6. Foundations of Inbound Marketing
Blogging Social
Networks
SEO

7. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Twitter for Business Examples
• Track & Analyze
• Tools & Resources

8. What IS Twitter?
Like … … Except
Only 140 characters
It’s viewable in lots of places
A giant chatroom You choose the people you
follow
Instant Messaging It’s public and archived on the
web

9. Twitter is a Cocktail Party!
Flickr: stevendepolo

10. Twitter? No Time for That Nonsense!

11. Why Do I Need to Know This?

12. Dive In

13. Company vs. Personal account
Company Account represents the
company as a whole:
• News
• Blog Articles
• Product Updates
• Monitor and respond
Personal Account is used by an
individual employee at the company.
• Act as a liaison
• Update on what you’re working on
• Share tidbits about your personality
• Expand your company’s network

14. Please, Personalize Your Profile

15. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Twitter for Business Examples
• Track & Analyze
• Tools & Resources

16. Follow People

17. Follow Top Twitter Users
twitter.grader.com/topusers

18. See Who Thought-Leaders Follow
twitter.com/dmscott

19. Who’s Talking About Your Keywords?
search.twitter.com/search?q=lead+generation

20. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Twitter for Business Examples
• Track & Analyze
• Tools & Resources

21. Engage With People using @
2,700 followers
1,200 followers

22. It’s a Discussion, Not a Broadcast

23. Publish Helpful Content

24. What Not to Do: TMI

25. Create a Company Page
twitter.zappos.com/employees

26. Follow People Who Follow You

27. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Twitter for Business Examples
• Track & Analyze
• Tools & Resources

28. Follow Your Brand in Conversations

29. Twitter for PR
Need to urgently speak with a business that is very
actively leveraging social media strategies; for ZDNet
I spoke about our use of social media for biz on 2 panels -
http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9
408 555-1234?
I will call you right now
Elapsed Time:
50 Minutes

30. Communicate With Customers

31. Let Your Brand Shine

32. Use Favorites as Testimonials
twitter.com/HubSpot/favourites

33. Use Favorites as Testimonials
http://twitter.com/Scobleizer/statuses/774666561

34. Using Twitter for Events

35. Meet People - “Tweetup”

36. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Twitter for Business Examples
• Track & Analyze
• Tools & Resources

37. Follower Count
• A measure of your raw distribution power

38. Twitter Grade
• Inputs include followers AND follower influence

39. @ Replies
• A measure of community engagement & branding
• On your profile or via search.twitter.com

40. Impact on Our Sales Funnel
600 35
30
500
25
400
20
Visitors
Leads
HubSpot.com
300
Referrals From
15
TwiNer
200
10 Leads From TwiNer
100 5
0 0
New source of visitors & leads

41. Retweets (RT)

42. Agenda
• Inbound Marketing & the New Rules
• Twitter 101
• Build Your Network
• Engage Your Community
• Twitter for Business Examples
• Track & Analyze
• Tools & Resources

43. HubSpot Tracks Relevant Tweets
• HubSpot Owner & Marketer tracks industry and
company keywords for you.

44. Tiny URL
• Make long URLs fit Twitter’s 140 characters
• Other options: bit.ly, poprl.com, etc

45. Lots of Twitter Clients
• Many ways to connect to
Twitter via third-party
applications
• Lots of mobile options
Flickr: Jeffery Simpson

46. Twitter Feed
Your Blog, Flickr or Any Feed
• Allows you to automatically update your Twitter
stream with content you’ve published elsewhere

47. Hashtags
• Follow topics and events
 Search.Twitter.com
• Inbound Marketing Summit
• #IMS08
• Find people talking about similar topics

48. HubSpotters to Follow
HubSpotters
• hubspot
And MANY more …
• Grader
www.hubspot.com/twitter/
• Onstartups
• bhalligan
• PC4media
• Rickburnes
• ellieeille
• mvolpe
• danzarrella

49. Some of Our Favorite Tweeple
• ChrisBrogan
• dmscott
• Scobleizer
• guykawasaki
• Xenijardin
• TheOnion
• WholeFoods
• Tdefren

50. Thank You!
Learn more about HubSpot:
http://www.hubspot.com/products/owner/
http://www.hubspot.com/products/marketer/
Rebecca Corliss
Inbound Marketer
Email: rcorliss@hubspot.com
Personal Blog: www.rebeccacorliss.com
Twitter: @repcor
Download these slides at www.slideshare.net/HubSpot