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Rethinking Web Design
Creating a peak performing website with 

less risk and headache
@GDrivenDesign @SavvyLuke
Growth-Driven Design Evangelist
#GrowthDrivenDesign
#GrowthDrivenDesign
The Traditional Web Design

Process is (very) Broken
1
Website Redesign
#GrowthDrivenDesign
#GrowthDrivenDesign
Need a big team or hire an agency
SMB websites typically cost
$15,000 - $80,000
#GrowthDrivenDesign
Websites are a BIG up-front cost

(before you even know if it will increase results)
Three Months
#GrowthDrivenDesign
They take 1/4 your entire year to build 

(often shifting focus away from other important activities)
SMB websites typically takes
#GrowthDrivenDesign
Tons of planning and resources
Launches Late
and/or
Over-Budget
#GrowthDrivenDesign
On top of that, what usually ends up happening?
flickr.com/photos/lst1984/2430338903#GrowthDrivenDesign
On top of that, what

usually ends up

happening?
Launches Late
and/or
Over-Budget
#GrowthDrivenDesign
We put ourselves through all of that
and when we FINALLY launch it I like to ask…
#GrowthDrivenDesign
How do you launch the
best possible

performing website?
#GrowthDrivenDesign
The answer is…
#GrowthDrivenDesign
it is impossible.
Period.
#GrowthDrivenDesign
it is impossible to launch
the best possible
performing website.
#GrowthDrivenDesign
We look at the data, talk to users and
make an educated guess on what
will perform better.
#GrowthDrivenDesign
At the end of the day, it’s still a guess.



And then it sits for 1.5 - 2 years until we muster up the
courrage to do another redesign.
We never validate our guess to see if we were correct.
#GrowthDrivenDesign
Our best marketing asset
-and-
#1 sales “person”

ends up sitting with no major or impactful
updates. This makes no sense.
Traditional Web DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Launch new site
3 Month

Redesign
Launch new site
#GrowthDrivenDesign
(guess of what works)
(guess of what works)
#GrowthDrivenDesign
And sometimes we launch
and results actually drop!
Traditional Web Design is Risky!
RISK
TRADITIONAL

WEB DESIGN
$15,000-

$100,000
Three

Months
Only a

Hypothesis
Redesign

Every 2 Years
(out of scope, over budget, late)
#GrowthDrivenDesign
The traditional web design model is totally broken.
Whether you’re an agency or a business, it leaves
you extremely vulnerable to project failure and
often does not produce optimal results.
Gabe Wahhab

Director, Interactive Services
“ ”
#GrowthDrivenDesign
flickr.com/photos/lst1984/2430338903#GrowthDrivenDesign
#GrowthDrivenDesign
The smarter way to think about
website redesigns
2
Growth Driven Design
Create an elevator pitch for this method here.
flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign
flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign
There is a better methodology and process that:

1.Minimizes all the risk of traditional web design
2. Produces much better results and business impact
flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign
What is this new
methodology and
process?
flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ
GROWTH-DRIVEN DESIGN
#GrowthDrivenDesign
Minimize The Risk
Continuously Learn & Improve
Inform Marketing & Sales
flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ
GROWTH-DRIVEN DESIGN
#GrowthDrivenDesign
Traditional Web DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Launch new site
3 Month

Redesign
Launch new site
#GrowthDrivenDesign
Traditional Web Design vs. Growth-Driven DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Launch new site
3 Month

Redesign
Launch new site
#GrowthDrivenDesign
Continous
Improvement
Traditional Web Design vs. Growth-Driven DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Launch new site
3 Month

Redesign
Launch new site
#GrowthDrivenDesign
Gained
Opportunity
Traditional Web Design vs. Growth-Driven DesignImpact
Time
1.5 - 2 Years
1.5 - 2 Years
H
H
1
2
3 Month

Redesign
Site
Launch new site
3 Month

Redesign
Launch new site
INBOUND
M
ARKETING
&
SALES
#GrowthDrivenDesign
Actively Informs

& Interacts
Growth-Driven Design is the new gold standard for
delivering successful website redesigns that bring
measurable business value.
It is a smarter, agile and data guided approach that
minimizes the pitfalls of traditional web design and
produces high performing websites.
Gabe Wahhab

Director, Interactive Services
“ ”
#GrowthDrivenDesign
We are introducing all new refresh projects as
continuous design jobs.
Clients are not only interested, they are excited.
HubSpot clients in particular, really "get" that the
website is a living breathing thing.
Joseph Jerome

Owner
“ ”
#GrowthDrivenDesign
High-Level View of Growth-Driven Design
STRATEGY Launch Pad

Website
Plan
Develop
Transfer
Learn
PHASE ONE - 1 MONTH PHASE TWO - MONTHLY CYCLE - FOR 11 MONTHS
RISK
TRADITIONAL

WEB DESIGN
$15,000-

$100,000
Three

Months
Only a

Hypothesis
(out of scope, over budget, late)
Redesign

Every 2 Years
GROWTH-

DRIVEN DESIGN
Validated

Results
Continuous

Improvement
$2 - 8K

monthly
Launch Pad

Website
(agile, on time & on budget)
#GrowthDrivenDesign
TODD SPERANZO
VP OF MARKETING
AVELLA.COM
“Avella has partnered with
Media Junction on an ongoing
Growth-Driven Design retainer
to continue to evolve our
brand, and enhance
messaging and user
experience.
The end result is a web
experience that surpasses our
competitors and keeps our
customers engaged and
delighted.”
#GrowthDrivenDesign
TYPE
Page Views Per Visit 2.87
2014
4.03
2015
Total Page Views 199,956 480,345
Bounce Rate 45.87% 28.29%
Leads up 217% year over year.
+40.23%
+140.23%
-38.34%
Growth-Driven Design Results
#GrowthDrivenDesign
#GrowthDrivenDesign
What do designers & developers
think of Growth-Driven Design?
NISSA THUMANN
“It’s rewarding to work on a Growth Driven Design
website. I enjoy seeing the results of my work and how
interested our clients are in the data. GDD has pushed
me to up my game as a developer because we’re
constantly looking for ways to enhance and improve
each website.”
Designers
DONNY WILSON
#GrowthDrivenDesign
#GrowthDrivenDesign
The Growth-Driven Design 

methodology & process
3
Step 1 - Learn the Basics
DOWNLOAD NOW
http://offers.hubspot.com/an-introduction-to-growth-driven-design
Get the complete walk through of the
Growth-Driven Design process!
Step 2 - Join the Deep Dive Course
After you’ve learned the basics, it’s time to take a deep dive into the step-by-step process.
or visit - http://hubs.ly/y0-Hwl0
Are You an Agency?
or visit - http://hubs.ly/y0-HLd0
We also have a training course for agencies to learn how to market, sell & service

Growth-Driven Design website retainers.
#GrowthDrivenDesign
Thank You.

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