Rethinking Web Design with Growth-Driven Design
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The traditional web design process is very broken. Growth-driven design is the smarter, more agile approach that will produce better results with little risk. It's time for you to learn this new process: http://bit.ly/1UtMGz2
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Rethinking Web Design with Growth-Driven Design
- 1. Rethinking Web Design Creating a peak performing website with less risk and headache
- 2. @GDrivenDesign @SavvyLuke Growth-Driven Design Evangelist #GrowthDrivenDesign
- 3. #GrowthDrivenDesign The Traditional Web Design Process is (very) Broken 1
- 5. #GrowthDrivenDesign Need a big team or hire an agency
- 6. SMB websites typically cost $15,000 - $80,000 #GrowthDrivenDesign Websites are a BIG up-front cost (before you even know if it will increase results)
- 7. Three Months #GrowthDrivenDesign They take 1/4 your entire year to build (often shifting focus away from other important activities) SMB websites typically takes
- 8. #GrowthDrivenDesign Tons of planning and resources
- 9. Launches Late and/or Over-Budget #GrowthDrivenDesign On top of that, what usually ends up happening?
- 10. flickr.com/photos/lst1984/2430338903#GrowthDrivenDesign On top of that, what usually ends up happening? Launches Late and/or Over-Budget
- 11. #GrowthDrivenDesign We put ourselves through all of that and when we FINALLY launch it I like to ask…
- 12. #GrowthDrivenDesign How do you launch the best possible performing website?
- 15. #GrowthDrivenDesign it is impossible to launch the best possible performing website.
- 16. #GrowthDrivenDesign We look at the data, talk to users and make an educated guess on what will perform better.
- 17. #GrowthDrivenDesign At the end of the day, it’s still a guess. And then it sits for 1.5 - 2 years until we muster up the courrage to do another redesign. We never validate our guess to see if we were correct.
- 18. #GrowthDrivenDesign Our best marketing asset -and- #1 sales “person” ends up sitting with no major or impactful updates. This makes no sense.
- 19. Traditional Web DesignImpact Time 1.5 - 2 Years 1.5 - 2 Years H H 1 2 3 Month Redesign Site Launch new site 3 Month Redesign Launch new site #GrowthDrivenDesign (guess of what works) (guess of what works)
- 20. #GrowthDrivenDesign And sometimes we launch and results actually drop!
- 21. Traditional Web Design is Risky!
- 22. RISK TRADITIONAL WEB DESIGN $15,000- $100,000 Three Months Only a Hypothesis Redesign Every 2 Years (out of scope, over budget, late) #GrowthDrivenDesign
- 23. The traditional web design model is totally broken. Whether you’re an agency or a business, it leaves you extremely vulnerable to project failure and often does not produce optimal results. Gabe Wahhab Director, Interactive Services “ ” #GrowthDrivenDesign
- 25. #GrowthDrivenDesign The smarter way to think about website redesigns 2
- 26. Growth Driven Design Create an elevator pitch for this method here. flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign
- 27. flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign There is a better methodology and process that: 1.Minimizes all the risk of traditional web design 2. Produces much better results and business impact
- 28. flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ#GrowthDrivenDesign What is this new methodology and process?
- 30. Minimize The Risk Continuously Learn & Improve Inform Marketing & Sales flickr.com/photos/samueljohn/5348462863/in/photolist-jVoiAQ-3rKpVZ GROWTH-DRIVEN DESIGN #GrowthDrivenDesign
- 31. Traditional Web DesignImpact Time 1.5 - 2 Years 1.5 - 2 Years H H 1 2 3 Month Redesign Site Launch new site 3 Month Redesign Launch new site #GrowthDrivenDesign
- 32. Traditional Web Design vs. Growth-Driven DesignImpact Time 1.5 - 2 Years 1.5 - 2 Years H H 1 2 3 Month Redesign Site Launch new site 3 Month Redesign Launch new site #GrowthDrivenDesign Continous Improvement
- 33. Traditional Web Design vs. Growth-Driven DesignImpact Time 1.5 - 2 Years 1.5 - 2 Years H H 1 2 3 Month Redesign Site Launch new site 3 Month Redesign Launch new site #GrowthDrivenDesign Gained Opportunity
- 34. Traditional Web Design vs. Growth-Driven DesignImpact Time 1.5 - 2 Years 1.5 - 2 Years H H 1 2 3 Month Redesign Site Launch new site 3 Month Redesign Launch new site INBOUND M ARKETING & SALES #GrowthDrivenDesign Actively Informs & Interacts
- 35. Growth-Driven Design is the new gold standard for delivering successful website redesigns that bring measurable business value. It is a smarter, agile and data guided approach that minimizes the pitfalls of traditional web design and produces high performing websites. Gabe Wahhab Director, Interactive Services “ ” #GrowthDrivenDesign
- 36. We are introducing all new refresh projects as continuous design jobs. Clients are not only interested, they are excited. HubSpot clients in particular, really "get" that the website is a living breathing thing. Joseph Jerome Owner “ ” #GrowthDrivenDesign
- 37. High-Level View of Growth-Driven Design STRATEGY Launch Pad Website Plan Develop Transfer Learn PHASE ONE - 1 MONTH PHASE TWO - MONTHLY CYCLE - FOR 11 MONTHS
- 38. RISK TRADITIONAL WEB DESIGN $15,000- $100,000 Three Months Only a Hypothesis (out of scope, over budget, late) Redesign Every 2 Years GROWTH- DRIVEN DESIGN Validated Results Continuous Improvement $2 - 8K monthly Launch Pad Website (agile, on time & on budget) #GrowthDrivenDesign
- 39. TODD SPERANZO VP OF MARKETING AVELLA.COM “Avella has partnered with Media Junction on an ongoing Growth-Driven Design retainer to continue to evolve our brand, and enhance messaging and user experience. The end result is a web experience that surpasses our competitors and keeps our customers engaged and delighted.” #GrowthDrivenDesign
- 40. TYPE Page Views Per Visit 2.87 2014 4.03 2015 Total Page Views 199,956 480,345 Bounce Rate 45.87% 28.29% Leads up 217% year over year. +40.23% +140.23% -38.34% Growth-Driven Design Results #GrowthDrivenDesign
- 41. #GrowthDrivenDesign What do designers & developers think of Growth-Driven Design?
- 42. NISSA THUMANN “It’s rewarding to work on a Growth Driven Design website. I enjoy seeing the results of my work and how interested our clients are in the data. GDD has pushed me to up my game as a developer because we’re constantly looking for ways to enhance and improve each website.” Designers DONNY WILSON #GrowthDrivenDesign
- 43. #GrowthDrivenDesign The Growth-Driven Design methodology & process 3
- 44. Step 1 - Learn the Basics DOWNLOAD NOW http://offers.hubspot.com/an-introduction-to-growth-driven-design Get the complete walk through of the Growth-Driven Design process!
- 45. Step 2 - Join the Deep Dive Course After you’ve learned the basics, it’s time to take a deep dive into the step-by-step process. or visit - http://hubs.ly/y0-Hwl0
- 46. Are You an Agency? or visit - http://hubs.ly/y0-HLd0 We also have a training course for agencies to learn how to market, sell & service Growth-Driven Design website retainers.