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Intermediate social media business march 2011 Slide 1 Intermediate social media business march 2011 Slide 2 Intermediate social media business march 2011 Slide 3 Intermediate social media business march 2011 Slide 4 Intermediate social media business march 2011 Slide 5 Intermediate social media business march 2011 Slide 6 Intermediate social media business march 2011 Slide 7 Intermediate social media business march 2011 Slide 8 Intermediate social media business march 2011 Slide 9 Intermediate social media business march 2011 Slide 10 Intermediate social media business march 2011 Slide 11 Intermediate social media business march 2011 Slide 12 Intermediate social media business march 2011 Slide 13 Intermediate social media business march 2011 Slide 14 Intermediate social media business march 2011 Slide 15 Intermediate social media business march 2011 Slide 16 Intermediate social media business march 2011 Slide 17 Intermediate social media business march 2011 Slide 18 Intermediate social 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Intermediate social media business march 2011

Workshop presentation to 100 Small Business Owners on Cape Cod in March of 2011.

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Intermediate social media business march 2011

  1. 1. Social Media for Business<br />The nitty-gritty, down and dirty guide to getting it done right<br />Beth Dunn<br />Community Manager<br />HubSpot<br />Twitter: @bethdunn<br />
  2. 2. Agenda<br />What is social media?<br />Twitter<br />Facebook<br />LinkedIn<br />Plan your next moves<br />
  3. 3. What is Social Media?<br />...a social trend in which people use technologies to get the things they need from each other, rather than from traditional institutions.<br />Groundswell by Josh Bernoff and Charlene Li<br />
  4. 4. Why You Should Care<br />Over 300 mil. active users<br />600,000 new users every day<br />2nd most trafficked website<br />Two-thirds outside college<br />Fastest growing demographic is those 45 years +<br />
  5. 5. Why You Should Care<br /><ul><li>300 million active users
  6. 6. 40 million members
  7. 7. 50 million members</li></li></ul><li>Social Media is a Cocktail Party<br />Similar to a cocktail party<br />Without constraints of time or space<br />Easier to meet other people<br />
  8. 8. Cocktail Party Advice<br /><ul><li>Meet people and start conversations
  9. 9. Add value – be helpful, answer questions
  10. 10. Ask questions, trust others’ advice</li></li></ul><li>Social Media at Work<br />“We’ve found that it’s a great way to form more personal connections with both employees and customers.”<br />-Zappos CEO Tony Hsieh<br />
  11. 11. Why businesses use social media<br />
  12. 12. Why businesses use social media<br />People feel a stronger connection with groups that interact with them <br />on social media<br />
  13. 13. Why businesses use social media<br />Social Media HelpsBusinesses Appear:<br />Credible<br />Authentic<br />Trustworthy<br />
  14. 14. Why companies use social media<br />Social Media HelpsPeople Appear:<br />Credible<br />Authentic<br />Trustworthy<br />
  15. 15. Credible<br /><ul><li>Build your network
  16. 16. Size matters…
  17. 17. Find your people
  18. 18. Be helpful always</li></li></ul><li>Authentic<br /><ul><li>Post a photo
  19. 19. Keep your bio consistent
  20. 20. Take part online and offline
  21. 21. Display your passion</li></li></ul><li>Trustworthy<br /><ul><li>Be discreet
  22. 22. Tell the truth
  23. 23. Don’t exaggerate or preen
  24. 24. Do what you say you will do</li></li></ul><li>Are You The Right Fit?<br />
  25. 25. Social Media Tools<br />
  26. 26. Social Media Tools<br />
  27. 27. Social Media Tools<br />
  28. 28. Social Media Tools<br />
  29. 29.
  30. 30. Personal Profile vs. Business Page<br /><ul><li>Set up a Personal Profile first and then create a Business Page that you will administer
  31. 31. Personal Profiles have friends (mutual acceptance) and Business Pages have fans (one-way opt-in)</li></li></ul><li>Build your profile<br />
  32. 32. Build your profile<br />Photo<br />Work & education<br />Networks<br />Interests & photos<br />Applications<br />
  33. 33. Post updates<br />
  34. 34. Post updates<br />Work<br />Family<br />Life<br />Weather<br />Hobbies<br />
  35. 35.
  36. 36.
  37. 37.
  38. 38.
  39. 39.
  40. 40. Creating a Business Page<br />
  41. 41. Warning<br />Results vary by business and industry<br />But, you don’t need an extraordinary number of likes to see results<br />
  42. 42. B2C is Ahead of B2B<br />Facebook Likes<br />
  43. 43. Elements of a Facebook Page<br />Wall<br />
  44. 44. Elements of a Facebook Page<br />Custom Tabs<br />
  45. 45. How Will People Find Your Page?<br />Your Own Website & Blog<br />
  46. 46. Leverage Facebook Social Plugins<br />http://developers.facebook.com/docs/plugins<br />
  47. 47. Leverage Facebook Social Plugins<br />
  48. 48. How Will People Find Your Page?<br />Advertising<br />
  49. 49. How Will People Find Your Page?<br />Interactions<br />
  50. 50. Sharing Content on Facebook<br />
  51. 51. Why Share Content?<br />Social Proof<br />Visibility<br />Virality<br />vs.<br />Jane<br />Joe<br />
  52. 52. Who Shares Content?<br />You<br />Your Fans<br />Your Readers<br />
  53. 53. What Should I Post? Types of Content<br />Questions or announcements<br />Video interviews<br />Blog posts (your own & other relevant articles)<br />&<br />Landing pages for education-based offers (webinars, ebooks, etc.)<br />Make sure it’s visible to everyone<br />
  54. 54. What Should I Post? Content Topics<br />
  55. 55. Facebook content does well. Really.<br />
  56. 56. When Should I Post?<br />
  57. 57. How Often Should I Post?<br />
  58. 58. Measure What Works<br />
  59. 59. Key Metrics to Track<br />
  60. 60. Likes and Active Users<br />
  61. 61. Interactions<br />
  62. 62. Traffic, Leads, Customers<br />
  63. 63. Resources<br />
  64. 64. HubSpot’sFacebook Marketing Hub<br />
  65. 65. Blogs on Facebook Marketing<br />Blog.HubSpot.com<br />InsideFacebook.com<br />AllFacebook.com<br />
  66. 66. Facebook Marketing Page<br />http://www.facebook.com/#!/marketing<br />
  67. 67.
  68. 68. <ul><li> Meet customers
  69. 69. Spread the word
  70. 70. Serendipity machine
  71. 71. Human touch
  72. 72. Right fit</li></li></ul><li>
  73. 73.
  74. 74.
  75. 75.
  76. 76.
  77. 77.
  78. 78.
  79. 79.
  80. 80.
  81. 81.
  82. 82.
  83. 83.
  84. 84.
  85. 85.
  86. 86.
  87. 87.
  88. 88.
  89. 89.
  90. 90.
  91. 91.
  92. 92. HubSpot’s Twitter Marketing Hub<br />
  93. 93. Blogs on Twitter Marketing<br />Blog.HubSpot.com<br />OneForty.com/blog<br />Mashable.com<br />
  94. 94. The Science of Timing Webinar<br />Dan Zarrella<br />AKA “The Social Media Scientist”<br />Free, Live Webinar<br />March 29 at 1:00 pm<br />www.hubspot.com/the-science-of-timing<br />
  95. 95. LinkedIn<br />
  96. 96. LinkedIn<br />Build your profile<br />
  97. 97. LinkedIn<br />Build your profile<br />
  98. 98. LinkedIn<br />Build your profile<br />Photo<br />Work history<br />Education<br />Honors<br />Groups<br />Affiliations<br />
  99. 99. LinkedIn<br />Build your profile<br />
  100. 100. LinkedIn<br />Build your profile<br />
  101. 101. LinkedIn<br />Build your profile<br />
  102. 102. LinkedIn<br />Build your profile<br />
  103. 103. LinkedIn<br />Build your profile<br />
  104. 104. LinkedIn<br />Build your network<br />
  105. 105. LinkedIn<br />Build your network<br />
  106. 106. LinkedIn<br />Build your network<br />
  107. 107. LinkedIn<br />Build your network<br />
  108. 108. LinkedIn<br />Build your network<br />
  109. 109. LinkedIn<br />Get References<br />
  110. 110. LinkedIn<br />Get References<br />
  111. 111. LinkedIn<br />Get References<br />
  112. 112. LinkedIn<br />Use it!<br />
  113. 113. HubSpot’s LinkedIn Marketing Hub<br />
  114. 114. Plan your next moves<br />
  115. 115. Plan your next moves<br /><ul><li>Create accounts
  116. 116. Use a consistent bio
  117. 117. Use a consistent icon
  118. 118. Find friends
  119. 119. Start being helpful
  120. 120. Keep at it</li></li></ul><li>Questions?<br />
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Workshop presentation to 100 Small Business Owners on Cape Cod in March of 2011.

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