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Integrated Inbound Marketing

•
•
HubSpot
HubSpot

For most marketers, marketing channels exist in silos. This presentation will explain how you can get beyond those silos. Through case studies and data you will learn how to optimize inbound marketing channels -- SEO, social media and blogging --combined with more traditional channels, to move your company's lead gen needle. The session will also touch on ways this type of integrated approach can affect your sales process.

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Online Marketing Summit Minneapolis | June 25, 2010 Integrated Inbound Marketing How to use Google, Blogs & Social Media together to get found online. Rick Burnes HubSpot
Agenda About Inbound Marketing SEO Content Social Media How to Measure It
Flickr: nopiedra Flickr: Sachaverelle SEO Blogging
Flickr: davecobb Social Media
Traditional Marketing (Outbound)
Marketing Today (Inbound)
Declining Traffic for Trade Pubs
But We’re Now a Trade Pub!
Best Young Companies? Inbound. 1950 - 2000 2000 - 2050 9
Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
www.HubSpot.com/ROI More:
Why Inbound Is Cheaper
What Is Inbound Marketing? Website Visitors Process Tools Get Found ,[object Object]
Blogging
Social Media
SEO
AnalyticsGet Found ,[object Object]
Promote
OptimizeLeads Convert ,[object Object]
Target
NurtureConvert ,[object Object]
Landing Pages
Email
Lead Intelligence
Lead Mgmt
AnalyticsCustomers
SEO Social Media Blog
SEO Social Media Blog Flickr: Storm Crypt
Agenda About Inbound Marketing SEO Content Social Media How to Measure It
How Do You Get to the Top?
Pick Your Keyword Battles Flick Photos: ExtraMedium & Simonstarr Fight for “Ninja” … or “Ninja Halloween Costume”
Two Sides of Optimization On-Page Off-Page
How Do You Get Links? Have something worth linking to.
Blogging Means More Inbound Links
How Google Weighs Optimization On Page (25%) Off Page (75%) Off-page optimization is critical.
SEO Blog Flickr: Storm Crypt
Agenda About Inbound Marketing SEO Content Social Media How to Measure It
The Difference? Data from website.grader.com and compete.com
What Should You Write About? (Holly Allison, VP, Marketing, Vico Software) (Larry Berezin, COO, NYC Parking Ticket, LLC)
Content Attracts the Right People Neil Diamond Flick Photo: Marciela
Blog Podcast Videos Photos Presentations eBooks News Releases What Content Channels Are Best?
HubSpot.com/cartoons
Get Into the Content Mindset ,[object Object]
Turn forum posts into blog posts
Shoot videos at events
Interview customers for your blog
Repurpose company data for public reports
Share lessons you learnFlick Photo: Cindiann
Agenda About Inbound Marketing SEO Content Social Media How to Measure It
Social Media Is Now a Staple Flickr: anitacanita Flickr: sierravalleygirl ,[object Object]
Small scale
No business impact
But lots of fun
Highly measurable
Massive scale
Major driver of leads, sales
Still fun,[object Object]
PR, Social-Media Style Elapsed Time: 50 Minutes
Social Media Drives Leads HubSpot Social Media Leads Twitter is largest category, at >40% of HubSpot’s total social media leads.
How to Get Started Listen Share Your Content Listen More Build Relationships
Start Listening Places to listen ,[object Object]

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