Slide deck used to present the marketing segment of the #INBOUND15 keynote presentation by Dharmesh Shah (Founder/CTO, HubSpot)

1. HubSpot Keynote
#INBOUND15

4. A marketer.

5. Not a marketer.

6. 1. Sub-optimal fashion sense.

7. 1. Sub-optimal fashion sense.
B. Not great at numbered lists.

8. 1. Sub-optimal fashion sense.
B. Not great at numbered lists.
III. Writes for computers, not carbon-based life forms.

9. @dharmesh

11. HubSpot has

12. Safe Harbor
This presentation contains forward-looking statements that are subject to risks and uncertainties.
All statements other than statements of historical fact included in this presentation are forward-
looking statements. Forward-looking statements give our current expectations and projections
relating to our financial condition, results of operations, plans, objectives, future performance and
business. All forward-looking statements are subject to risks and uncertainties that may cause
actual results to differ materially from those that we expected. Any forward-looking statement you
see or hear during this presentation reflects our current views with respect to future events and is
subject to these and other risks, uncertainties, and assumptions, and therefore are not guarantees
of future performance. You are cautioned to not place undue reliance on such forward-looking
statements because actual results may vary materially from those expressed or implied. All
forward-looking statements are based on information available to HubSpot on this date and
HubSpot assumes no obligation to, and expressly disclaims any obligation to, update or revise any
forward-looking statements, whether as a result of new information, future events or otherwise.
NYSE: HUBS

13. The HubSpot team is now over 1,000 strong.

14. Over 2,500 HubSpot
agency partners
are helping
companies grow.

15. 2013 2014 Today
10,595
13,607
15,839
Over 15,000
companies are
growing with the
HubSpot marketing
platform.

16. Over 15,000
companies are
growing with the
HubSpot marketing
platform.

17. Why are people so
excited about a
B2B software company?

18. HubSpot is
about more than
technology,
it’s also about a
philosophy.

19. INBOUND

20. What does inbound mean?

21. INTERRUPTIVE
IMPERSONAL
INSENSITIVE
Valuable
Respectful
Lovable
INBOUND

22. direct mail junk mailvs.

25. Google trends:
inbound marketing

26. 13,000+
inbounders

27. An online community for marketers
to connect and grow.

28. FIND the world’s best
marketing content

29. DEVELOP your career
(or develop your team)

30. CREATE life-long
connections

31. Where inbounders
connect the other 51 weeks
of the year.

32. EVERYWHERE

34. THE GOOD NEWS
HubSpot has customers
in 90+ countries.

35. THE NOT-SO-GOOD NEWS
We expected them all to
use the product in English.
??

36. The HubSpot Platform now
supports five new languages.
Japanese, French, German,
Portuguese and Spanish.

37. A quick applause
meter check.

38. Popping Bubblewrap

39. Popping Bubblewrap Panda Videos

40. Popping Bubblewrap Panda Videos Pull-through Parking Spots

41. Sound check complete.
Thanks!

42. I’ve picked FIVE new
things to share with you.

43. 5

44. Your website
should be one
of your star
marketers.

45. A free performance review
of your website
WebsiteGrader.com

46. The problem with most
content management
systems:
too much focus on
MANAGEMENT
not enough on
MARKETING

47. A Site Hosted on HubSpot
LOOKS
GREAT
LOADS
FAST
LEVERAGES
CONTEXT

48. Optimize Your Content
For Search & Conversions.

49. The Problem With Most Content Editors:
WYSIWYG
(What You See Is
What You Get)
:-)
instead of

50. WYSISWYG
(What You See Is Sometimes
What You Get)
:-(
it’s
The Problem With Most Content Editors:

51. What You See
Is What It Is

52. What You See
Is What It Is
We call it WYSIWII
(pronounced wizzy-weeeee!)

53. https://www.

54. https://www.
$

55. We want to make the Internet safer so
we’re calling for “HTTPS Everywhere.”
(Oh, and we’re starting to use SSL as a ranking signal)

56. How to enable
SSL support in the
HubSpot Website
Platform

57. 2 clicks
1 triumphant gesture

58. 2 clicks
1 triumphant gesture
0 additional fees

59. HubSpot Website
$100/month or $300/month add-on
Not just content management,
content marketing.

60. 4

61. Internal Data: 53.33% - Q1,Q2 2015
Of HubSpot customers
use paid advertising.53%

62. Too many ads are
irritating and inane.
Simulated imagery.
Results not typical.

63. Is there such a thing as
inbound-y ads?

64. Two Types Of Inbound-y Ads
Satisfy
expressed
need

65. Amplify
engaging
content
Two Types Of Inbound-y Ads
Satisfy
expressed
need

66. Satisfy
expressed
need

67. Please Welcome…
Todd RoweGlobal Managing Director

68. Amplify
engaging
content

69. Please Welcome…
Mike GamsonSVP Global Solutions

70. (Content Marketing Institute)
80% of B2B marketers
use at least one paid
channel.

71. 80% is also percentage
of time pie charts
remind me of Pac-Man.

72. Managing paid
channels can be
complicated.

73. future visual artist

74. HubSpot,

75. U,
HubSpot,

76. U,
HubSpot,

77. U,
HubSpot,
GET
YOURSELF

79. The HubSpot Ads Add-On

80. Create ads.
Calculate returns.

81. Creating an Ad

82. Source: Content Marketing Institute
Measuring ROI

83. HubSpot Ads
$100/month add-on
Put your money
where your metrics are.

84. c

85. We were in the dark about
which leads are a
good fit.

86. Then, along came
lead scoring.
(and there was much rejoicing)

88. Humans are really good at seeing patterns.

89. Humans are really good at seeing patterns.
Especially ones that don’t exist.

97. Why not leave the
hard-core computing
to the computers?

99. Predictive Lead Scoring

100. Automagically create
a custom lead scoring
formula based on data.
(it’s science!)

101. A Transparent Formula

102. a2zizfan@hotmail.com
fantastic person

103. a2zizfan@hotmail.com tyrell.wellick@e-corp.com
fantastic person
better fit lead

104. Predictive Lead Scoring
Included in HubSpot Enterprise
Stop Guessing. Start Knowing.

105. 1

106. Um, yeah.
So, I need this new
marketing report…

107. Step 1: Log into marketing tools. Step 2: Log into CRM.
Step 3: Open many tabs. Step 4: Curse. Step 5: Export
and import some data. Step 6: Make sacrificial offering
to Excel. Step 7: Cancel dinner plans.

108. Marketers should spend less time
reporting the numbers
and more time
making the numbers.

109. You are going to
want to buy it.
(you were warned)
WARNING
!

111. The HubSpot Reporting Add-On

112. Choose from 20+
commonly used
reports

113. Fine.
But what if I want to make
my own custom report?

114. You can easily build a
report from scratch.

115. Then add visualization.

116. Drag & drop
reports to build a
custom dashboard

117. Reporting Add-On
$200/month
Spend Less Time Reporting.
More Time Growing.

118. Not just content
management,
content
marketing.
Put your
money where
your metrics
are.
Stop guessing,
start knowing
Spend less time
reporting. More
time growing.
HubSpot Website HubSpot Ads
Predictive Lead
Scoring
HubSpot
Reporting

119. Oh and there’s one more thing…

122. Writer and blogger:
everywhereist.com
Geraldine DeRuiter

125. DOES THREE THINGS
Converts contacts

126. Converts contacts
Provides context
DOES THREE THINGS

127. Converts contacts
Provides context
Manages contacts
DOES THREE THINGS

128. Time Money

129. Time

130. Money

131. “I’m just starting out.
I can’t afford $200+/month
for HubSpot”

132. Our CFO

133. Our CFO

134. We’ve built
an awesome
new tool for
the masses!

135. Let me guess.
You want the price
to be less than
$200/month?

136. YES!
Dude, how did
you guess?
Let me guess.
You want the price
to be less than
$200/month?

137. How much less
than $200?

138. About
$200 less
How much less
than $200?

140. It’s free mium

141. It’s not just
for bloggers…

142. Whether you’re just getting started
or you’re a marketing expert …

143. Whether you’re flying solo
or on a sophisticated marketing
team…

144. Whether you’re here in
Boston or anywhere
around on the globe.

145. IT’S TIME TO
GET GROWING
WITH INBOUND

147. While others make noise, you quietly create value.
While they fight for attention, you just follow your heart.