Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
HubSpot Keynote
#INBOUND15
A marketer.
Not a marketer.
1. Sub-optimal fashion sense.
1. Sub-optimal fashion sense.
B. Not great at numbered lists.
1. Sub-optimal fashion sense.
B. Not great at numbered lists.
III. Writes for computers, not carbon-based life forms.
@dharmesh
HubSpot has
Safe Harbor
This presentation contains forward-looking statements that are subject to risks and uncertainties.
All stateme...
The HubSpot team is now over 1,000 strong.
Over 2,500 HubSpot
agency partners
are helping
companies grow.
2013 2014 Today
10,595
13,607
15,839
Over 15,000
companies are
growing with the
HubSpot marketing
platform.
Over 15,000
companies are
growing with the
HubSpot marketing
platform.
Why are people so
excited about a
B2B software company?
HubSpot is
about more than
technology,
it’s also about a
philosophy.
INBOUND
What does inbound mean?
INTERRUPTIVE
IMPERSONAL
INSENSITIVE
Valuable
Respectful
Lovable
INBOUND
direct mail junk mailvs.
Google trends:
inbound marketing
13,000+
inbounders
An online community for marketers
to connect and grow.
FIND the world’s best
marketing content
DEVELOP your career
(or develop your team)
CREATE life-long
connections
Where inbounders
connect the other 51 weeks
of the year.
EVERYWHERE
THE GOOD NEWS
HubSpot has customers

in 90+ countries.
THE NOT-SO-GOOD NEWS
We expected them all to

use the product in English.
??
The HubSpot Platform now

supports five new languages.
Japanese, French, German,
Portuguese and Spanish.
A quick applause
meter check.
Popping Bubblewrap
Popping Bubblewrap Panda Videos
Popping Bubblewrap Panda Videos Pull-through Parking Spots
Sound check complete.
Thanks!
I’ve picked FIVE new
things to share with you.
5
Your website
should be one
of your star
marketers.
A free performance review
of your website
WebsiteGrader.com
The problem with most
content management
systems:
too much focus on
MANAGEMENT
not enough on
MARKETING
A Site Hosted on HubSpot
LOOKS
GREAT
LOADS
FAST
LEVERAGES
CONTEXT
Optimize Your Content
For Search & Conversions.
The Problem With Most Content Editors:
WYSIWYG

(What You See Is

What You Get)
:-)
instead of
WYSISWYG

(What You See Is Sometimes
What You Get)
:-(
it’s
The Problem With Most Content Editors:
What You See
Is What It Is
What You See
Is What It Is
We call it WYSIWII
(pronounced wizzy-weeeee!)
https://www.
https://www.
$
We want to make the Internet safer so
we’re calling for “HTTPS Everywhere.”


(Oh, and we’re starting to use SSL as a rank...
How to enable
SSL support in the
HubSpot Website
Platform
2 clicks
1 triumphant gesture
2 clicks
1 triumphant gesture
0 additional fees
HubSpot Website
$100/month or $300/month add-on
Not just content management,
content marketing.
4
Internal Data: 53.33% - Q1,Q2 2015
Of HubSpot customers
use paid advertising.53%
Too many ads are
irritating and inane.
Simulated imagery.
Results not typical.
Is there such a thing as
inbound-y ads?
Two Types Of Inbound-y Ads
Satisfy
expressed
need
Amplify
engaging
content
Two Types Of Inbound-y Ads
Satisfy
expressed
need
Satisfy
expressed
need
Please Welcome…
Todd RoweGlobal Managing Director
Amplify
engaging
content
Please Welcome…
Mike GamsonSVP Global Solutions
(Content Marketing Institute)
80% of B2B marketers
use at least one paid
channel.
80% is also percentage
of time pie charts
remind me of Pac-Man.
Managing paid
channels can be
complicated.
future visual artist
HubSpot,
U,
HubSpot,
U,
HubSpot,
U,
HubSpot,
GET
YOURSELF
The HubSpot Ads Add-On
Create ads.
Calculate returns.
Creating an Ad
Source: Content Marketing Institute
Measuring ROI
HubSpot Ads
$100/month add-on
Put your money
where your metrics are.
c
We were in the dark about

which leads are a
good fit.
 
Then, along came
lead scoring.
(and there was much rejoicing)
 
Humans are really good at seeing patterns.
Humans are really good at seeing patterns.
Especially ones that don’t exist.
Why not leave the
hard-core computing
to the computers?
Predictive Lead Scoring
Automagically create
a custom lead scoring
formula based on data.
(it’s science!)
A Transparent Formula
a2zizfan@hotmail.com
fantastic person
a2zizfan@hotmail.com tyrell.wellick@e-corp.com
fantastic person
better fit lead
Predictive Lead Scoring
Included in HubSpot Enterprise
Stop Guessing. Start Knowing.
1
Um, yeah.
So, I need this new
marketing report…
Step 1: Log into marketing tools. Step 2: Log into CRM. 

Step 3: Open many tabs. Step 4: Curse. Step 5: Export

and impor...
Marketers should spend less time
reporting the numbers
and more time
making the numbers.
You are going to

want to buy it.
(you were warned)
WARNING
!
The HubSpot Reporting Add-On
Choose from 20+
commonly used
reports
Fine.
But what if I want to make
my own custom report?
You can easily build a
report from scratch.
Then add visualization.
Drag & drop
reports to build a
custom dashboard
Reporting Add-On
$200/month
Spend Less Time Reporting.
More Time Growing.
Not just content
management,
content
marketing.
Put your
money where
your metrics
are.
Stop guessing,

start knowing
Spend...
Oh and there’s one more thing…
Writer and blogger:
everywhereist.com
Geraldine DeRuiter
DOES THREE THINGS
Converts contacts
Converts contacts
Provides context
DOES THREE THINGS
Converts contacts
Provides context
Manages contacts
DOES THREE THINGS
Time Money
Time
Money
“I’m just starting out.
I can’t afford $200+/month
for HubSpot”
Our CFO
Our CFO
We’ve built
an awesome
new tool for
the masses!
Let me guess.

You want the price
to be less than

$200/month?
YES!
Dude, how did

you guess?
Let me guess.

You want the price
to be less than

$200/month?
How much less
than $200?
About
$200 less
How much less
than $200?
It’s free mium
It’s not just
for bloggers…
Whether you’re just getting started
or you’re a marketing expert …
Whether you’re flying solo
or on a sophisticated marketing
team…
Whether you’re here in
Boston or anywhere
around on the globe.
IT’S TIME TO
GET GROWING
WITH INBOUND
While others make noise, you quietly create value.
While they fight for attention, you just follow your heart.
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
Upcoming SlideShare
Loading in …5
×

of

#INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 1 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 2 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 3 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 4 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 5 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 6 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 7 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 8 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 9 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 10 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 11 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 12 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 13 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 14 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 15 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 16 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 17 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 18 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 19 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 20 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 21 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 22 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 23 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 24 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 25 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 26 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 27 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 28 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 29 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 30 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 31 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 32 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 33 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 34 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 35 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 36 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 37 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 38 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 39 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 40 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 41 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 42 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 43 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 44 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 45 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 46 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 47 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 48 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 49 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 50 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 51 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 52 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 53 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 54 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 55 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 56 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 57 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 58 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 59 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 60 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 61 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 62 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 63 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 64 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 65 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 66 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 67 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 68 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 69 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 70 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 71 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 72 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 73 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 74 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 75 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 76 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 77 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 78 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 79 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 80 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 81 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 82 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 83 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 84 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 85 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 86 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 87 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 88 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 89 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 90 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 91 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 92 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 93 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 94 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 95 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 96 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 97 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 98 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 99 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 100 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 101 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 102 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 103 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 104 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 105 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 106 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 107 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 108 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 109 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 110 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 111 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 112 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 113 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 114 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 115 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 116 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 117 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 118 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 119 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 120 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 121 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 122 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 123 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 124 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 125 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 126 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 127 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 128 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 129 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 130 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 131 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 132 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 133 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 134 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 135 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 136 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 137 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 138 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 139 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 140 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 141 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 142 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 143 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 144 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 145 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 146 #INBOUND15 HubSpot Keynote - Dharmesh Shah  Slide 147
Upcoming SlideShare
Why Artificial Intelligence Matters for Marketing
Next

202 Likes

Share

#INBOUND15 HubSpot Keynote - Dharmesh Shah

Slide deck used to present the marketing segment of the #INBOUND15 keynote presentation by Dharmesh Shah (Founder/CTO, HubSpot)

Related Books

Free with a 30 day trial from Scribd

See all

#INBOUND15 HubSpot Keynote - Dharmesh Shah

  1. HubSpot Keynote #INBOUND15
  2. A marketer.
  3. Not a marketer.
  4. 1. Sub-optimal fashion sense.
  5. 1. Sub-optimal fashion sense. B. Not great at numbered lists.
  6. 1. Sub-optimal fashion sense. B. Not great at numbered lists. III. Writes for computers, not carbon-based life forms.
  7. @dharmesh
  8. HubSpot has
  9. Safe Harbor This presentation contains forward-looking statements that are subject to risks and uncertainties. All statements other than statements of historical fact included in this presentation are forward- looking statements. Forward-looking statements give our current expectations and projections relating to our financial condition, results of operations, plans, objectives, future performance and business. All forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially from those that we expected. Any forward-looking statement you see or hear during this presentation reflects our current views with respect to future events and is subject to these and other risks, uncertainties, and assumptions, and therefore are not guarantees of future performance. You are cautioned to not place undue reliance on such forward-looking statements because actual results may vary materially from those expressed or implied. All forward-looking statements are based on information available to HubSpot on this date and HubSpot assumes no obligation to, and expressly disclaims any obligation to, update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. NYSE: HUBS
  10. The HubSpot team is now over 1,000 strong.
  11. Over 2,500 HubSpot agency partners are helping companies grow.
  12. 2013 2014 Today 10,595 13,607 15,839 Over 15,000 companies are growing with the HubSpot marketing platform.
  13. Over 15,000 companies are growing with the HubSpot marketing platform.
  14. Why are people so excited about a B2B software company?
  15. HubSpot is about more than technology, it’s also about a philosophy.
  16. INBOUND
  17. What does inbound mean?
  18. INTERRUPTIVE IMPERSONAL INSENSITIVE Valuable Respectful Lovable INBOUND
  19. direct mail junk mailvs.
  20. Google trends: inbound marketing
  21. 13,000+ inbounders
  22. An online community for marketers to connect and grow.
  23. FIND the world’s best marketing content
  24. DEVELOP your career (or develop your team)
  25. CREATE life-long connections
  26. Where inbounders connect the other 51 weeks of the year.
  27. EVERYWHERE
  28. THE GOOD NEWS HubSpot has customers
 in 90+ countries.
  29. THE NOT-SO-GOOD NEWS We expected them all to
 use the product in English. ??
  30. The HubSpot Platform now
 supports five new languages. Japanese, French, German, Portuguese and Spanish.
  31. A quick applause meter check.
  32. Popping Bubblewrap
  33. Popping Bubblewrap Panda Videos
  34. Popping Bubblewrap Panda Videos Pull-through Parking Spots
  35. Sound check complete. Thanks!
  36. I’ve picked FIVE new things to share with you.
  37. 5
  38. Your website should be one of your star marketers.
  39. A free performance review of your website WebsiteGrader.com
  40. The problem with most content management systems: too much focus on MANAGEMENT not enough on MARKETING
  41. A Site Hosted on HubSpot LOOKS GREAT LOADS FAST LEVERAGES CONTEXT
  42. Optimize Your Content For Search & Conversions.
  43. The Problem With Most Content Editors: WYSIWYG
 (What You See Is
 What You Get) :-) instead of
  44. WYSISWYG
 (What You See Is Sometimes What You Get) :-( it’s The Problem With Most Content Editors:
  45. What You See Is What It Is
  46. What You See Is What It Is We call it WYSIWII (pronounced wizzy-weeeee!)
  47. https://www.
  48. https://www. $
  49. We want to make the Internet safer so we’re calling for “HTTPS Everywhere.” 
 (Oh, and we’re starting to use SSL as a ranking signal)
  50. How to enable SSL support in the HubSpot Website Platform
  51. 2 clicks 1 triumphant gesture
  52. 2 clicks 1 triumphant gesture 0 additional fees
  53. HubSpot Website $100/month or $300/month add-on Not just content management, content marketing.
  54. 4
  55. Internal Data: 53.33% - Q1,Q2 2015 Of HubSpot customers use paid advertising.53%
  56. Too many ads are irritating and inane. Simulated imagery. Results not typical.
  57. Is there such a thing as inbound-y ads?
  58. Two Types Of Inbound-y Ads Satisfy expressed need
  59. Amplify engaging content Two Types Of Inbound-y Ads Satisfy expressed need
  60. Satisfy expressed need
  61. Please Welcome… Todd RoweGlobal Managing Director
  62. Amplify engaging content
  63. Please Welcome… Mike GamsonSVP Global Solutions
  64. (Content Marketing Institute) 80% of B2B marketers use at least one paid channel.
  65. 80% is also percentage of time pie charts remind me of Pac-Man.
  66. Managing paid channels can be complicated.
  67. future visual artist
  68. HubSpot,
  69. U, HubSpot,
  70. U, HubSpot,
  71. U, HubSpot, GET YOURSELF
  72. The HubSpot Ads Add-On
  73. Create ads. Calculate returns.
  74. Creating an Ad
  75. Source: Content Marketing Institute Measuring ROI
  76. HubSpot Ads $100/month add-on Put your money where your metrics are.
  77. c
  78. We were in the dark about
 which leads are a good fit.  
  79. Then, along came lead scoring. (and there was much rejoicing)  
  80. Humans are really good at seeing patterns.
  81. Humans are really good at seeing patterns. Especially ones that don’t exist.
  82. Why not leave the hard-core computing to the computers?
  83. Predictive Lead Scoring
  84. Automagically create a custom lead scoring formula based on data. (it’s science!)
  85. A Transparent Formula
  86. a2zizfan@hotmail.com fantastic person
  87. a2zizfan@hotmail.com tyrell.wellick@e-corp.com fantastic person better fit lead
  88. Predictive Lead Scoring Included in HubSpot Enterprise Stop Guessing. Start Knowing.
  89. 1
  90. Um, yeah. So, I need this new marketing report…
  91. Step 1: Log into marketing tools. Step 2: Log into CRM. 
 Step 3: Open many tabs. Step 4: Curse. Step 5: Export
 and import some data. Step 6: Make sacrificial offering
 to Excel. Step 7: Cancel dinner plans.
  92. Marketers should spend less time reporting the numbers and more time making the numbers.
  93. You are going to
 want to buy it. (you were warned) WARNING !
  94. The HubSpot Reporting Add-On
  95. Choose from 20+ commonly used reports
  96. Fine. But what if I want to make my own custom report?
  97. You can easily build a report from scratch.
  98. Then add visualization.
  99. Drag & drop reports to build a custom dashboard
  100. Reporting Add-On $200/month Spend Less Time Reporting. More Time Growing.
  101. Not just content management, content marketing. Put your money where your metrics are. Stop guessing,
 start knowing Spend less time reporting. More time growing. HubSpot Website HubSpot Ads Predictive Lead
 Scoring HubSpot
 Reporting
  102. Oh and there’s one more thing…
  103. Writer and blogger: everywhereist.com Geraldine DeRuiter
  104. DOES THREE THINGS Converts contacts
  105. Converts contacts Provides context DOES THREE THINGS
  106. Converts contacts Provides context Manages contacts DOES THREE THINGS
  107. Time Money
  108. Time
  109. Money
  110. “I’m just starting out. I can’t afford $200+/month for HubSpot”
  111. Our CFO
  112. Our CFO
  113. We’ve built an awesome new tool for the masses!
  114. Let me guess.
 You want the price to be less than
 $200/month?
  115. YES! Dude, how did
 you guess? Let me guess.
 You want the price to be less than
 $200/month?
  116. How much less than $200?
  117. About $200 less How much less than $200?
  118. It’s free mium
  119. It’s not just for bloggers…
  120. Whether you’re just getting started or you’re a marketing expert …
  121. Whether you’re flying solo or on a sophisticated marketing team…
  122. Whether you’re here in Boston or anywhere around on the globe.
  123. IT’S TIME TO GET GROWING WITH INBOUND
  124. While others make noise, you quietly create value. While they fight for attention, you just follow your heart.
  • ShelleyZhang8

    Nov. 23, 2021
  • ParswatiGhosh

    Mar. 7, 2021
  • DeyvimGonzlez

    Jan. 4, 2021
  • ZydrunasGaudiesius

    Apr. 19, 2020
  • AbdallahEissa

    Nov. 9, 2019
  • ritendebnath

    Sep. 20, 2019
  • umagic

    May. 29, 2019
  • octalxia

    Feb. 13, 2019
  • yousefborhan

    Sep. 29, 2018
  • HerryantiHerman

    Aug. 23, 2018
  • Jennifergochet

    Feb. 12, 2018
  • sukram3000

    Jan. 6, 2018
  • hayhuy

    May. 28, 2017
  • xiaop85

    Feb. 27, 2017
  • JohnRagon1

    Feb. 19, 2017
  • NoraMarieLundevallAr

    Jan. 13, 2017
  • tiwarimangalam

    Oct. 11, 2016
  • StephanieHartmann1

    Apr. 13, 2016
  • AliMahmoud5

    Mar. 29, 2016
  • KirstyCarterMAICD

    Feb. 19, 2016

Slide deck used to present the marketing segment of the #INBOUND15 keynote presentation by Dharmesh Shah (Founder/CTO, HubSpot)

Views

Total views

61,109

On Slideshare

0

From embeds

0

Number of embeds

6,781

Actions

Downloads

0

Shares

0

Comments

0

Likes

202

×