SlideShare ist ein Scribd-Unternehmen logo
1 von 38
MARCH 2ND – 6TH 
2015 
InboundMarketingWeek.org
WHAT IS INBOUND MARKETING 
A week-long, 
WEEK? 
global series of events 
focused on 
inbound marketing.
THE MISSION: 
To increase 
awareness around 
inbound marketing…
THE MISSION: 
To increase 
awareness around 
inbound marketing... 
And to have fun 
while doing it!
? 
WHO IS IT FOR? 
Inbound newbies who 
want to learn more. 
Existing lovers of inbound 
marketing who want to 
spread the love.
A LOOK BACK AT IMW 2014 
60 events globally 
(+200% over goal)
A LOOK BACK AT IMW 2014 
60 events globally 
(+200% over goal) 
3,700 attendees
A LOOK BACK AT IMW 2014 
60 events globally 
(+200% over goal) 
3,700 attendees 
2,700 tweets using 
#InboundMarketingWeek
A LOOK BACK AT IMW 2014 
60 events globally 
(+200% over goal) 
3,700 attendees 
7,500 tweets using 
“inbound marketing” 
2,700 tweets using 
#InboundMarketingWeek
THIS YEAR, IMW IS GOING TO BE 
BIGGER
THIS YEAR, IMW IS GOING TO BE 
BIGGER 
150+ events globally
THIS YEAR, IMW IS GOING TO BE 
BIGGER 
15,000+ tweets using 
#IMW15 
150+ events globally
WHO WILL BE HOSTING THESE 
EVENTS?
WHO WILL BE HOSTING THESE 
EVENTS? 
YOU!
Take advantage of a 
global promotional 
campaign run by 
HubSpot. 
WHY HOST?
WHY HOST? 
Incentives!!!
WHY HOST? 
Incentives!!! 
Two free tickets to 
INBOUND 2015
WHY HOST? 
Incentives!!! 
A HubSpot speaker
WHY HOST? 
Incentives!!! 
A HubSpot 
marketing all-star
WHY HOST? 
Incentives!!! 
HubSpot swag
WHY HOST? 
Incentives!!! 
HubSpot will 
promote your 
business & event 
(Our reach is your reach)
WHAT YOU NEED TO KNOW 
Will HubSpot provide 
budget to host an 
IMW event?
WHAT YOU NEED TO KNOW 
Will HubSpot provide 
budget to host an 
IMW event? 
No, but securing a 
sponsorship will help 
cut costs.
WHAT YOU NEED TO KNOW 
Will HubSpot provide 
content for my event?
WHAT YOU NEED TO KNOW 
Will HubSpot provide 
content for my event? 
While we may have 
written the book on 
inbound marketing, we 
trust you to choose a 
chapter that best suits 
your event!
WHAT YOU NEED TO KNOW 
Will HubSpot provide 
content for my event? 
We will not provide pre-prepared 
slide decks, 
but please feel free to 
browse our endless 
resources on 
HubSpot.com, the 
HubSpot blog, and our 
SlideShare site.
WHAT YOU NEED TO KNOW 
Will HubSpot run 
promotion for my 
specific event?
WHAT YOU NEED TO KNOW 
Will HubSpot run 
promotion for my 
specific event? 
Not exactly. We will use 
our promotional plan to 
direct traffic to the 
IMW website, where 
your event will be listed. 
However, we will 
not use any of our 
channels to promote 
individual events.
WHAT YOU NEED TO KNOW 
What support will 
HubSpot provide?
WHAT YOU NEED TO KNOW 
What support will 
HubSpot provide? 
HubSpot will provide an 
Event Planner’s 
Survival Guide, which 
will include weekly e-mail 
updates, 
promotional assets, 
tips, tricks, and more!
WHAT FORMAT SHOULD THE EVENT 
BE? 
GET 
CREATIVE!
ENCOURAGED EVENT FORMATS: 
Round table
ENCOURAGED EVENT FORMATS: 
Round table Conference style
ENCOURAGED EVENT FORMATS: 
Round table Conference style 
Breakfast/Lunch
ENCOURAGED EVENT FORMATS: 
Round table Conference style 
Breakfast/Lunch Cocktail reception
DISCOURAGED EVENT FORMATS: 
Webinars Podcasts 
All events should be live 
events. Something magical 
happens when people come 
together and learn. 
Forums
INTERESTED? 
Cl ick here to 
REGISTER YOUR 
EVENT TODAY!
QUESTIONS? 
In the event that our terms and conditions 
result in more questions than answers, 
please feel free to send us a note at: 
imw@hubspot.com

Weitere ähnliche Inhalte

Was ist angesagt?

The Line Between Media and Brands is Blurring Fast
The Line Between Media and Brands is Blurring FastThe Line Between Media and Brands is Blurring Fast
The Line Between Media and Brands is Blurring FastHubSpot
 
A Roadmap to Inbound Marketing in the Enterprise
A Roadmap to Inbound Marketing in the EnterpriseA Roadmap to Inbound Marketing in the Enterprise
A Roadmap to Inbound Marketing in the EnterpriseHubSpot
 
Funnelholic Webinar: 10 Steps to a Unified Content Marketing Operation
Funnelholic Webinar: 10 Steps to a Unified Content Marketing OperationFunnelholic Webinar: 10 Steps to a Unified Content Marketing Operation
Funnelholic Webinar: 10 Steps to a Unified Content Marketing OperationKapost
 
9 inbound marketing insights revealed 2014
9 inbound marketing insights revealed 20149 inbound marketing insights revealed 2014
9 inbound marketing insights revealed 2014HubSpot
 
Generate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another PostGenerate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
 
Secrets of Successful Inbound Marketing
Secrets of Successful Inbound Marketing Secrets of Successful Inbound Marketing
Secrets of Successful Inbound Marketing HubSpot
 
How to Promote a World-Class Webinar - HubSpot & ON24
How to Promote a World-Class Webinar - HubSpot & ON24How to Promote a World-Class Webinar - HubSpot & ON24
How to Promote a World-Class Webinar - HubSpot & ON24HubSpot
 
If it don't make dollars, it don't make sense. Do you know your content ROI?
If it don't make dollars, it don't make sense. Do you know your content ROI?If it don't make dollars, it don't make sense. Do you know your content ROI?
If it don't make dollars, it don't make sense. Do you know your content ROI?Hana Abaza
 
The 5 Things I Wish I Knew Before Buying Marketing Automation
The 5 Things I Wish I Knew Before Buying Marketing AutomationThe 5 Things I Wish I Knew Before Buying Marketing Automation
The 5 Things I Wish I Knew Before Buying Marketing AutomationHubSpot
 
The ABCs of Startup Marketing
The ABCs of Startup MarketingThe ABCs of Startup Marketing
The ABCs of Startup MarketingHubSpot
 
Backed with Data: How We Can Use Data to Create Compelling Content
Backed with Data: How We Can Use Data to Create Compelling ContentBacked with Data: How We Can Use Data to Create Compelling Content
Backed with Data: How We Can Use Data to Create Compelling ContentNewsCred
 
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah #INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah HubSpot
 
17 Demand Generation Statistics Every CMO Needs to See
17 Demand Generation Statistics Every CMO Needs to See17 Demand Generation Statistics Every CMO Needs to See
17 Demand Generation Statistics Every CMO Needs to SeeHubSpot
 
Mapping Content To The Buyer Journey
Mapping Content To The Buyer JourneyMapping Content To The Buyer Journey
Mapping Content To The Buyer JourneyMichael Brenner
 
7 Deadly Sins of Marketing
7 Deadly Sins of Marketing7 Deadly Sins of Marketing
7 Deadly Sins of MarketingHana Abaza
 
Digital Marketing in a Pandemic - Alex Oliveira
Digital Marketing in a Pandemic - Alex OliveiraDigital Marketing in a Pandemic - Alex Oliveira
Digital Marketing in a Pandemic - Alex OliveiraChad Gray
 
Inbound marketing the_art_of_not_sucking
Inbound marketing the_art_of_not_suckingInbound marketing the_art_of_not_sucking
Inbound marketing the_art_of_not_suckingKieran Flanagan
 
Inbound Marketing The Art of Not Sucking - The Content Marketing Show
Inbound Marketing The Art of Not Sucking - The Content Marketing ShowInbound Marketing The Art of Not Sucking - The Content Marketing Show
Inbound Marketing The Art of Not Sucking - The Content Marketing ShowKieran Flanagan
 
Inbound marketing methodology
Inbound marketing methodologyInbound marketing methodology
Inbound marketing methodologybrightseed
 
Nick's presentation
Nick's presentationNick's presentation
Nick's presentationFitMarketing
 

Was ist angesagt? (20)

The Line Between Media and Brands is Blurring Fast
The Line Between Media and Brands is Blurring FastThe Line Between Media and Brands is Blurring Fast
The Line Between Media and Brands is Blurring Fast
 
A Roadmap to Inbound Marketing in the Enterprise
A Roadmap to Inbound Marketing in the EnterpriseA Roadmap to Inbound Marketing in the Enterprise
A Roadmap to Inbound Marketing in the Enterprise
 
Funnelholic Webinar: 10 Steps to a Unified Content Marketing Operation
Funnelholic Webinar: 10 Steps to a Unified Content Marketing OperationFunnelholic Webinar: 10 Steps to a Unified Content Marketing Operation
Funnelholic Webinar: 10 Steps to a Unified Content Marketing Operation
 
9 inbound marketing insights revealed 2014
9 inbound marketing insights revealed 20149 inbound marketing insights revealed 2014
9 inbound marketing insights revealed 2014
 
Generate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another PostGenerate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another Post
 
Secrets of Successful Inbound Marketing
Secrets of Successful Inbound Marketing Secrets of Successful Inbound Marketing
Secrets of Successful Inbound Marketing
 
How to Promote a World-Class Webinar - HubSpot & ON24
How to Promote a World-Class Webinar - HubSpot & ON24How to Promote a World-Class Webinar - HubSpot & ON24
How to Promote a World-Class Webinar - HubSpot & ON24
 
If it don't make dollars, it don't make sense. Do you know your content ROI?
If it don't make dollars, it don't make sense. Do you know your content ROI?If it don't make dollars, it don't make sense. Do you know your content ROI?
If it don't make dollars, it don't make sense. Do you know your content ROI?
 
The 5 Things I Wish I Knew Before Buying Marketing Automation
The 5 Things I Wish I Knew Before Buying Marketing AutomationThe 5 Things I Wish I Knew Before Buying Marketing Automation
The 5 Things I Wish I Knew Before Buying Marketing Automation
 
The ABCs of Startup Marketing
The ABCs of Startup MarketingThe ABCs of Startup Marketing
The ABCs of Startup Marketing
 
Backed with Data: How We Can Use Data to Create Compelling Content
Backed with Data: How We Can Use Data to Create Compelling ContentBacked with Data: How We Can Use Data to Create Compelling Content
Backed with Data: How We Can Use Data to Create Compelling Content
 
#INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah #INBOUND15 HubSpot Keynote - Dharmesh Shah
#INBOUND15 HubSpot Keynote - Dharmesh Shah
 
17 Demand Generation Statistics Every CMO Needs to See
17 Demand Generation Statistics Every CMO Needs to See17 Demand Generation Statistics Every CMO Needs to See
17 Demand Generation Statistics Every CMO Needs to See
 
Mapping Content To The Buyer Journey
Mapping Content To The Buyer JourneyMapping Content To The Buyer Journey
Mapping Content To The Buyer Journey
 
7 Deadly Sins of Marketing
7 Deadly Sins of Marketing7 Deadly Sins of Marketing
7 Deadly Sins of Marketing
 
Digital Marketing in a Pandemic - Alex Oliveira
Digital Marketing in a Pandemic - Alex OliveiraDigital Marketing in a Pandemic - Alex Oliveira
Digital Marketing in a Pandemic - Alex Oliveira
 
Inbound marketing the_art_of_not_sucking
Inbound marketing the_art_of_not_suckingInbound marketing the_art_of_not_sucking
Inbound marketing the_art_of_not_sucking
 
Inbound Marketing The Art of Not Sucking - The Content Marketing Show
Inbound Marketing The Art of Not Sucking - The Content Marketing ShowInbound Marketing The Art of Not Sucking - The Content Marketing Show
Inbound Marketing The Art of Not Sucking - The Content Marketing Show
 
Inbound marketing methodology
Inbound marketing methodologyInbound marketing methodology
Inbound marketing methodology
 
Nick's presentation
Nick's presentationNick's presentation
Nick's presentation
 

Andere mochten auch

Using Social Media At B-to-B Events: Oh Yes You Can
Using Social Media At B-to-B Events: Oh Yes You CanUsing Social Media At B-to-B Events: Oh Yes You Can
Using Social Media At B-to-B Events: Oh Yes You CanKenny Lauer
 
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHow-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHubSpot
 
Raising the rate of conversion by conducting usability tests with users
Raising the rate of conversion by conducting usability tests with usersRaising the rate of conversion by conducting usability tests with users
Raising the rate of conversion by conducting usability tests with usersdarkoche
 
47 Stats for Remarkable Holiday Marketing in 2014
47 Stats for Remarkable Holiday Marketing in 201447 Stats for Remarkable Holiday Marketing in 2014
47 Stats for Remarkable Holiday Marketing in 2014HubSpot
 
12 Tips for Holiday Instagram Marketing: Last Minute Instagram Tips
12 Tips for Holiday Instagram Marketing: Last Minute Instagram Tips12 Tips for Holiday Instagram Marketing: Last Minute Instagram Tips
12 Tips for Holiday Instagram Marketing: Last Minute Instagram TipsWishpond
 
Design for conversion - web design to get results
Design for conversion - web design to get resultsDesign for conversion - web design to get results
Design for conversion - web design to get resultsCarolyn King
 
Mind Control: Psychology for the Web
Mind Control: Psychology for the WebMind Control: Psychology for the Web
Mind Control: Psychology for the WebBen Scofield
 
Explore, Analyze and Present your data
Explore, Analyze and Present your dataExplore, Analyze and Present your data
Explore, Analyze and Present your datagcalmettes
 
Workflows 2.0 or How to Best Use Branching
Workflows 2.0 or How to Best Use BranchingWorkflows 2.0 or How to Best Use Branching
Workflows 2.0 or How to Best Use BranchingHubSpot
 
Bottom Line: Social Media for Business
Bottom Line: Social Media for BusinessBottom Line: Social Media for Business
Bottom Line: Social Media for BusinessHubSpot
 
How to-fail-golden
How to-fail-goldenHow to-fail-golden
How to-fail-goldenKay Lo
 
Evolution of a Patron [Webinar]
Evolution of a Patron [Webinar]Evolution of a Patron [Webinar]
Evolution of a Patron [Webinar]AudienceView
 
12 Holiday Facebook Post Tips
12 Holiday Facebook Post Tips12 Holiday Facebook Post Tips
12 Holiday Facebook Post TipsWishpond
 
30 Facebook Timeline Contest Ideas
30 Facebook Timeline Contest Ideas30 Facebook Timeline Contest Ideas
30 Facebook Timeline Contest IdeasBayu Syerli Rachmat
 
Achieving Measurable Results with Advanced Business Blogging
Achieving Measurable Results with Advanced Business BloggingAchieving Measurable Results with Advanced Business Blogging
Achieving Measurable Results with Advanced Business BloggingHubSpot
 
How to Drive 1 Million Monthly Blog Visits
How to Drive 1 Million Monthly Blog VisitsHow to Drive 1 Million Monthly Blog Visits
How to Drive 1 Million Monthly Blog VisitsHubSpot
 
Best practice for data interoperability
Best practice for data interoperabilityBest practice for data interoperability
Best practice for data interoperabilityPaul Lee
 
The Future of Marketing is Inbound Marketing
The Future of Marketing is Inbound MarketingThe Future of Marketing is Inbound Marketing
The Future of Marketing is Inbound MarketingHubSpot
 
S#!T PR People Do That Journalists Hate, Part 2
S#!T PR People Do That Journalists Hate, Part 2S#!T PR People Do That Journalists Hate, Part 2
S#!T PR People Do That Journalists Hate, Part 2HubSpot
 

Andere mochten auch (20)

Using Social Media At B-to-B Events: Oh Yes You Can
Using Social Media At B-to-B Events: Oh Yes You CanUsing Social Media At B-to-B Events: Oh Yes You Can
Using Social Media At B-to-B Events: Oh Yes You Can
 
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSEHow-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
How-to: Find and Stop the 7 Growth Killing Ghouls of the #FUNNELPOCALYPSE
 
Raising the rate of conversion by conducting usability tests with users
Raising the rate of conversion by conducting usability tests with usersRaising the rate of conversion by conducting usability tests with users
Raising the rate of conversion by conducting usability tests with users
 
47 Stats for Remarkable Holiday Marketing in 2014
47 Stats for Remarkable Holiday Marketing in 201447 Stats for Remarkable Holiday Marketing in 2014
47 Stats for Remarkable Holiday Marketing in 2014
 
12 Tips for Holiday Instagram Marketing: Last Minute Instagram Tips
12 Tips for Holiday Instagram Marketing: Last Minute Instagram Tips12 Tips for Holiday Instagram Marketing: Last Minute Instagram Tips
12 Tips for Holiday Instagram Marketing: Last Minute Instagram Tips
 
Design for conversion - web design to get results
Design for conversion - web design to get resultsDesign for conversion - web design to get results
Design for conversion - web design to get results
 
30 ideas in 30 minutes with Kenny Lauer of GPJ
30 ideas in 30 minutes with Kenny Lauer of GPJ30 ideas in 30 minutes with Kenny Lauer of GPJ
30 ideas in 30 minutes with Kenny Lauer of GPJ
 
Mind Control: Psychology for the Web
Mind Control: Psychology for the WebMind Control: Psychology for the Web
Mind Control: Psychology for the Web
 
Explore, Analyze and Present your data
Explore, Analyze and Present your dataExplore, Analyze and Present your data
Explore, Analyze and Present your data
 
Workflows 2.0 or How to Best Use Branching
Workflows 2.0 or How to Best Use BranchingWorkflows 2.0 or How to Best Use Branching
Workflows 2.0 or How to Best Use Branching
 
Bottom Line: Social Media for Business
Bottom Line: Social Media for BusinessBottom Line: Social Media for Business
Bottom Line: Social Media for Business
 
How to-fail-golden
How to-fail-goldenHow to-fail-golden
How to-fail-golden
 
Evolution of a Patron [Webinar]
Evolution of a Patron [Webinar]Evolution of a Patron [Webinar]
Evolution of a Patron [Webinar]
 
12 Holiday Facebook Post Tips
12 Holiday Facebook Post Tips12 Holiday Facebook Post Tips
12 Holiday Facebook Post Tips
 
30 Facebook Timeline Contest Ideas
30 Facebook Timeline Contest Ideas30 Facebook Timeline Contest Ideas
30 Facebook Timeline Contest Ideas
 
Achieving Measurable Results with Advanced Business Blogging
Achieving Measurable Results with Advanced Business BloggingAchieving Measurable Results with Advanced Business Blogging
Achieving Measurable Results with Advanced Business Blogging
 
How to Drive 1 Million Monthly Blog Visits
How to Drive 1 Million Monthly Blog VisitsHow to Drive 1 Million Monthly Blog Visits
How to Drive 1 Million Monthly Blog Visits
 
Best practice for data interoperability
Best practice for data interoperabilityBest practice for data interoperability
Best practice for data interoperability
 
The Future of Marketing is Inbound Marketing
The Future of Marketing is Inbound MarketingThe Future of Marketing is Inbound Marketing
The Future of Marketing is Inbound Marketing
 
S#!T PR People Do That Journalists Hate, Part 2
S#!T PR People Do That Journalists Hate, Part 2S#!T PR People Do That Journalists Hate, Part 2
S#!T PR People Do That Journalists Hate, Part 2
 

Ähnlich wie Inbound Marketing Week 2015 [#IMW15]

Inbound Marketing Week 2014: 2nd to 6th June
Inbound Marketing Week 2014: 2nd to 6th JuneInbound Marketing Week 2014: 2nd to 6th June
Inbound Marketing Week 2014: 2nd to 6th JuneHubSpot
 
WEBINAR: The New Rules of Event Marketing - Sept 2014
WEBINAR: The New Rules of Event Marketing - Sept 2014WEBINAR: The New Rules of Event Marketing - Sept 2014
WEBINAR: The New Rules of Event Marketing - Sept 2014HubSpot
 
Real Time Online Marketing-CAFS
Real Time Online Marketing-CAFSReal Time Online Marketing-CAFS
Real Time Online Marketing-CAFSSaffire Events
 
Real time online marketing-cafs
Real time online marketing-cafsReal time online marketing-cafs
Real time online marketing-cafsSaffire
 
Increasing Bucks & Butts - WFA
Increasing Bucks & Butts - WFAIncreasing Bucks & Butts - WFA
Increasing Bucks & Butts - WFASaffire
 
EID-Package-7AWI.pdf
EID-Package-7AWI.pdfEID-Package-7AWI.pdf
EID-Package-7AWI.pdfSuShiL S
 
Event Marketing : Best practices for Digital
Event Marketing : Best practices for DigitalEvent Marketing : Best practices for Digital
Event Marketing : Best practices for DigitalWalid SERIR
 
Inbound Marketing Fundamentals for Success
Inbound Marketing Fundamentals for SuccessInbound Marketing Fundamentals for Success
Inbound Marketing Fundamentals for SuccessSarah Bedrick
 
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing Masterclass
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassGrow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing Masterclass
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassRyan Bonnici
 
The Art & Science of Content Promotion
The Art & Science of Content PromotionThe Art & Science of Content Promotion
The Art & Science of Content PromotionKieran Flanagan
 
GF University - August 2015 Presentation
GF University - August 2015 PresentationGF University - August 2015 Presentation
GF University - August 2015 PresentationJennifer Norton
 
Grow with HubSpot - Sydney - June 2016
Grow with HubSpot - Sydney - June 2016Grow with HubSpot - Sydney - June 2016
Grow with HubSpot - Sydney - June 2016Ryan Bonnici
 
Top Takeaways from the Promotions Summit
Top Takeaways from the Promotions SummitTop Takeaways from the Promotions Summit
Top Takeaways from the Promotions SummitUpland Second Street
 
THE ART & SCIENCE OF CONTENT PROMOTION [INBOUND 2014]
THE ART & SCIENCE OF CONTENT PROMOTION [INBOUND 2014]THE ART & SCIENCE OF CONTENT PROMOTION [INBOUND 2014]
THE ART & SCIENCE OF CONTENT PROMOTION [INBOUND 2014]HubSpot
 
Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015
Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015
Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015Seven West Media
 
Marketing your Business with Social Media
Marketing your Business with Social Media Marketing your Business with Social Media
Marketing your Business with Social Media Jonas Neihoff
 
How to Recharge Your Inbound Marketing Content Strategy for 2017
How to Recharge Your Inbound Marketing Content Strategy for 2017How to Recharge Your Inbound Marketing Content Strategy for 2017
How to Recharge Your Inbound Marketing Content Strategy for 2017JaxzenMarketing
 
Startups Celebrate - Build Your Own Movement To Promote Local Startups
Startups Celebrate - Build Your Own Movement To Promote Local StartupsStartups Celebrate - Build Your Own Movement To Promote Local Startups
Startups Celebrate - Build Your Own Movement To Promote Local StartupsPenelope Liot
 
Getting Started with Inbound PR
Getting Started with Inbound PRGetting Started with Inbound PR
Getting Started with Inbound PRIliyana Stareva
 

Ähnlich wie Inbound Marketing Week 2015 [#IMW15] (20)

Inbound Marketing Week 2014: 2nd to 6th June
Inbound Marketing Week 2014: 2nd to 6th JuneInbound Marketing Week 2014: 2nd to 6th June
Inbound Marketing Week 2014: 2nd to 6th June
 
WEBINAR: The New Rules of Event Marketing - Sept 2014
WEBINAR: The New Rules of Event Marketing - Sept 2014WEBINAR: The New Rules of Event Marketing - Sept 2014
WEBINAR: The New Rules of Event Marketing - Sept 2014
 
SEO & Content Strategy - Whats Next Feb 2012
SEO & Content Strategy - Whats Next Feb 2012SEO & Content Strategy - Whats Next Feb 2012
SEO & Content Strategy - Whats Next Feb 2012
 
Real Time Online Marketing-CAFS
Real Time Online Marketing-CAFSReal Time Online Marketing-CAFS
Real Time Online Marketing-CAFS
 
Real time online marketing-cafs
Real time online marketing-cafsReal time online marketing-cafs
Real time online marketing-cafs
 
Increasing Bucks & Butts - WFA
Increasing Bucks & Butts - WFAIncreasing Bucks & Butts - WFA
Increasing Bucks & Butts - WFA
 
EID-Package-7AWI.pdf
EID-Package-7AWI.pdfEID-Package-7AWI.pdf
EID-Package-7AWI.pdf
 
Event Marketing : Best practices for Digital
Event Marketing : Best practices for DigitalEvent Marketing : Best practices for Digital
Event Marketing : Best practices for Digital
 
Inbound Marketing Fundamentals for Success
Inbound Marketing Fundamentals for SuccessInbound Marketing Fundamentals for Success
Inbound Marketing Fundamentals for Success
 
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing Masterclass
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing MasterclassGrow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing Masterclass
Grow with HubSpot Melbourne - 19 May 2016 - Inbound Marketing Masterclass
 
The Art & Science of Content Promotion
The Art & Science of Content PromotionThe Art & Science of Content Promotion
The Art & Science of Content Promotion
 
GF University - August 2015 Presentation
GF University - August 2015 PresentationGF University - August 2015 Presentation
GF University - August 2015 Presentation
 
Grow with HubSpot - Sydney - June 2016
Grow with HubSpot - Sydney - June 2016Grow with HubSpot - Sydney - June 2016
Grow with HubSpot - Sydney - June 2016
 
Top Takeaways from the Promotions Summit
Top Takeaways from the Promotions SummitTop Takeaways from the Promotions Summit
Top Takeaways from the Promotions Summit
 
THE ART & SCIENCE OF CONTENT PROMOTION [INBOUND 2014]
THE ART & SCIENCE OF CONTENT PROMOTION [INBOUND 2014]THE ART & SCIENCE OF CONTENT PROMOTION [INBOUND 2014]
THE ART & SCIENCE OF CONTENT PROMOTION [INBOUND 2014]
 
Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015
Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015
Rules of Social Engagement - De-Mystifying Social Content Marketing in 2015
 
Marketing your Business with Social Media
Marketing your Business with Social Media Marketing your Business with Social Media
Marketing your Business with Social Media
 
How to Recharge Your Inbound Marketing Content Strategy for 2017
How to Recharge Your Inbound Marketing Content Strategy for 2017How to Recharge Your Inbound Marketing Content Strategy for 2017
How to Recharge Your Inbound Marketing Content Strategy for 2017
 
Startups Celebrate - Build Your Own Movement To Promote Local Startups
Startups Celebrate - Build Your Own Movement To Promote Local StartupsStartups Celebrate - Build Your Own Movement To Promote Local Startups
Startups Celebrate - Build Your Own Movement To Promote Local Startups
 
Getting Started with Inbound PR
Getting Started with Inbound PRGetting Started with Inbound PR
Getting Started with Inbound PR
 

Mehr von HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 

Mehr von HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 

Kürzlich hochgeladen

Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckOban International
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfgopzzzin
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 

Kürzlich hochgeladen (20)

Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO DeckDave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
Dave Cousin TW-BERT Good for Users, Good for SEOsBrighton SEO Deck
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdf
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 

Inbound Marketing Week 2015 [#IMW15]

  • 1. MARCH 2ND – 6TH 2015 InboundMarketingWeek.org
  • 2. WHAT IS INBOUND MARKETING A week-long, WEEK? global series of events focused on inbound marketing.
  • 3. THE MISSION: To increase awareness around inbound marketing…
  • 4. THE MISSION: To increase awareness around inbound marketing... And to have fun while doing it!
  • 5. ? WHO IS IT FOR? Inbound newbies who want to learn more. Existing lovers of inbound marketing who want to spread the love.
  • 6. A LOOK BACK AT IMW 2014 60 events globally (+200% over goal)
  • 7. A LOOK BACK AT IMW 2014 60 events globally (+200% over goal) 3,700 attendees
  • 8. A LOOK BACK AT IMW 2014 60 events globally (+200% over goal) 3,700 attendees 2,700 tweets using #InboundMarketingWeek
  • 9. A LOOK BACK AT IMW 2014 60 events globally (+200% over goal) 3,700 attendees 7,500 tweets using “inbound marketing” 2,700 tweets using #InboundMarketingWeek
  • 10. THIS YEAR, IMW IS GOING TO BE BIGGER
  • 11. THIS YEAR, IMW IS GOING TO BE BIGGER 150+ events globally
  • 12. THIS YEAR, IMW IS GOING TO BE BIGGER 15,000+ tweets using #IMW15 150+ events globally
  • 13. WHO WILL BE HOSTING THESE EVENTS?
  • 14. WHO WILL BE HOSTING THESE EVENTS? YOU!
  • 15. Take advantage of a global promotional campaign run by HubSpot. WHY HOST?
  • 17. WHY HOST? Incentives!!! Two free tickets to INBOUND 2015
  • 18. WHY HOST? Incentives!!! A HubSpot speaker
  • 19. WHY HOST? Incentives!!! A HubSpot marketing all-star
  • 20. WHY HOST? Incentives!!! HubSpot swag
  • 21. WHY HOST? Incentives!!! HubSpot will promote your business & event (Our reach is your reach)
  • 22. WHAT YOU NEED TO KNOW Will HubSpot provide budget to host an IMW event?
  • 23. WHAT YOU NEED TO KNOW Will HubSpot provide budget to host an IMW event? No, but securing a sponsorship will help cut costs.
  • 24. WHAT YOU NEED TO KNOW Will HubSpot provide content for my event?
  • 25. WHAT YOU NEED TO KNOW Will HubSpot provide content for my event? While we may have written the book on inbound marketing, we trust you to choose a chapter that best suits your event!
  • 26. WHAT YOU NEED TO KNOW Will HubSpot provide content for my event? We will not provide pre-prepared slide decks, but please feel free to browse our endless resources on HubSpot.com, the HubSpot blog, and our SlideShare site.
  • 27. WHAT YOU NEED TO KNOW Will HubSpot run promotion for my specific event?
  • 28. WHAT YOU NEED TO KNOW Will HubSpot run promotion for my specific event? Not exactly. We will use our promotional plan to direct traffic to the IMW website, where your event will be listed. However, we will not use any of our channels to promote individual events.
  • 29. WHAT YOU NEED TO KNOW What support will HubSpot provide?
  • 30. WHAT YOU NEED TO KNOW What support will HubSpot provide? HubSpot will provide an Event Planner’s Survival Guide, which will include weekly e-mail updates, promotional assets, tips, tricks, and more!
  • 31. WHAT FORMAT SHOULD THE EVENT BE? GET CREATIVE!
  • 33. ENCOURAGED EVENT FORMATS: Round table Conference style
  • 34. ENCOURAGED EVENT FORMATS: Round table Conference style Breakfast/Lunch
  • 35. ENCOURAGED EVENT FORMATS: Round table Conference style Breakfast/Lunch Cocktail reception
  • 36. DISCOURAGED EVENT FORMATS: Webinars Podcasts All events should be live events. Something magical happens when people come together and learn. Forums
  • 37. INTERESTED? Cl ick here to REGISTER YOUR EVENT TODAY!
  • 38. QUESTIONS? In the event that our terms and conditions result in more questions than answers, please feel free to send us a note at: imw@hubspot.com