Mapping the Inbound Marketing Ecosystem - How blogging, SEO, social media and lead conversion all fit together for a comprehensive inbound marketing program for lead generation marketing. By Mike Volpe of HubSpot.
Inbound Marketing Map - Social Fresh Portland Mike Volpe
1. @mvolpe Mapping Inbound Marketing:Combine Blogging, Social Media and SEO for Results Social Fresh - Portland, OR - March 29, 2010 Mike Volpe VP Marketing, HubSpot Twitter: @mvolpe
2. @mvolpe What’s the Next Hairstyle? Flickr: davecobb Flickr: nopiedra Social Media SEO Flickr: Sachaverelle Blogging
68. @mvolpe Offer and Calls to Action Tips Offers need to have value Use CTAs everywhere Test to find the best CTA / offer Offer, colors, text, size, place Make the next step obvious and easy
80. Suggested Next Steps Read the “Inbound Marketing” Book Grade your website: www.WebsiteGrader.com Additional Free Resources: www.HubSpot.com/marketing-hubs @mvolpe
81. Q & A Free Trial: www.HubSpot.com/free-trial These slides: www.MikeVolpe.com/sofresh Mike Volpe VP Marketing @HubSpot Twitter: @mvolpe