Overview of inbound marketing given at the NEDMA 2011 event @Bentley University. What is inbound and why does it generate leads at a lower cost than traditional methods?
34. What Gets Shared?
Rarely Frequently
Shared Shared
• Product info • New data
• Free trials • Funny videos
• Software documentation • Top-notch blog po
36. How Can Sharing Deliver Leads?
Blog Post
Tweet
Orchestra uses 10 FREE business tools to run our
business. Check it out: http://bit.ly/8Wrel
Joint effort Email from
discussion Website Form
We’ll mention you, you mention us ...we have a free tool, can you mention our
website and product?...
Partner Mention in
Links Newsletter
Unique Hubspot tokenized URL
$ Web Lead
via CTA
Lead Source: Newsletter via Hubspot Token
Traffic to
Orchestra.com
Courtesy of
HubSpot Customer:
37. Social Media Drives Leads
• Twitter is largest category
• >40% of HubSpot’s total social media leads
48. Qualitative: Blog & Brand-Social Reach
Recognition | Industry Websites Thought Leadership Status
Web 2.0 Penetration
Recognition | Industry Leaders
Courtesy of
HubSpot Customer: