The document provides an overview of inbound marketing and a demonstration of HubSpot marketing software. It includes a 4-part agenda: 1) an inbound marketing roadmap; 2) a live demo of HubSpot tools; 3) requirements for success with inbound marketing; and 4) Q&A. The demo shows how HubSpot allows users to create landing pages, emails, lead lists, workflows, blog content, and track analytics. It also discusses how HubSpot customers see increased traffic and leads over time. Pricing starts at $2,400 annually for basic plans and goes up based on the number of contacts. The last 20 minutes are reserved for questions.

1. Thanks for joining us! Please select your
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Inbound Marketing
Essentials &
Live HubSpot Demo

2. Agenda
1 Inbound Marketing Roadmap
2 Demonstration of the Tools
3 Requirements for your Success
4 Q&A
2

3. Inbound
Marketing
1 Roadmap
3

4. Inbound Marketing Methodology
This is how effective marketers get more customers online.
Get Traffic
Create blog content, search engine optimize (SEO)
your content, and promote it on social media sites.
Get Leads Place calls-to-action throughout your website to drive visitors
to landing pages with forms. Visitors fill out the forms to get
whatever you’re offering and become leads.
Get
Send your leads automated emails to drive them along your buying
Customers cycle. Provide your sales team with lead intelligence so they can
make more effective sales calls.
Analyze
Analyze the success of your marketing campaigns, and determine
which areas need further optimizations for future success.
4

5. Most Enterprise Marketing Tools
Scattered, require advanced integration, and don’t provide closed-loop analytics.
Blog
Lead
Landing Pages
Nurturing
5

6. HubSpot All-In-One Marketing Software
Offer
Analyze Landing
Page
CAMPAIGN
Social
Media Email
Lead
Blog Nurturing
6

7. HubSpot Has Customers Across the Globe
7

8. HubSpot Customers Get More Site Traffic
CUSTOMER GROUP 2010 % Increase 2011 % Increase
(5 months) (12 months)
Overall 160% 430%
B2B Companies 160% 450%
B2C Companies 150% 380%
CUSTOMER GROUP 2010 % Increase 2011 % Increase
(5 months) (12 months)
1 to 199 starting visitors 360% 780%
200 to 499 starting visitors 150% 610%
500 to 1,999 starting visitors 120% 380%
2,000+ starting visitors 110% 240%
8

9. HubSpot Customers Get More Leads
Average Number of Leads Each Month
Leads (starting with >50 leads per month)
1600
1400
1200
1000
800
600
400
200
0
3 4 5 6 7 8 9 10 11 12 13 14 15
Months 9

10. Demonstration
2 of the Tools
10

11. LET’S
SHOW YOU
HUBSPOT.

12. Easily create
landing pages
and edit your
forms.
12

13. Create beautiful,
personal emails to
keep your leads
engaged.
13

14. Segment your
leads into lists
so you can send
them highly
targeted emails.
14

15. Use workflows to
nurture leads
through your
buying cycle.
15

16. Create optimized
blog posts & drive
readers to your
landing pages.
16

17. Find keywords
that are easy to
rank for so you can
start getting traffic
more quickly. 17

18. Promote your
content on all of
your social profiles
from one place &
track your clicks.
18

19. Track your contacts
in one place & get
lead intelligence to
help your sales
team close deals.
19

20. Measure your
success via the
analytics tools &
find areas to
improve in.
20

21. Requirements
3 for Success
21

22. Requirements for Success
Have interest in spending time and effort
1 to connect with internet leads
2 Have a concept of a lead or an eCommerce
website
3 Commit 5-6 hours per week for a full year
Be willing to create content & learn
4 inbound marketing
22

23. HubSpot Software Pricing
All pricing below is annual. See full details at www.hubspot.com/pricing.
< 100 100-1K 1K-10K 10K-100K 100K-500K 500K-2M > 2M
Contacts Contacts Contacts Contacts Contacts Contacts Contacts
Basic $2,400 $3,600 $4,800 $8,400 - - -
Professional $4,800 $8,400 $12,000 $16,000 $21,600 $36,000 -
Enterprise $8,400 $12,000 $16,800 $21,600 $36,000 $60,000 Call us
< 500
Unlimited Visits
Visits
23

24. Get a Free Inbound Marketing Assessment
…if you’re one of the first 20 people to reach out!
Ryan L. Ball rball@hubspot.com
Greg Brown gbrown@hubspot.com
Dan Sally dsally@hubspot.com
Paul Rios prios@hubspot.com
24

25. Q&A
4
25