Laura Fitton spe

1. Inbound
Marketing
with
HubSpot
An end to expensive marketing fantasies…
Laura Fitton
@pistachio

2. Laura @Pistachio Fitton
“Excited & geeky about where all this leads!"
oneforty.com
4,000+
apps
Twitter for
Dummies
83,000
Twitter
Readers
@pistachio
Founder

3. Less of this.
3

4. More of this.
4

5. fantasies
marketing
My leads & prospects are
not on Facebook.
Social networking is a fad.
Twitter is about what you
had for lunch.
LinkedIn is just for
recruiting.
5

6. fantasies
marketing
My leads & prospects are
not on Facebook.
Social networking is a fad.
Twitter is about what you
had for lunch.
LinkedIn is just for
recruiting.
6

7. 41%
of B2B companies
using Facebook have
MARKETING
FACT
acquired
a customer
from it.

8. US Internet users spend
3X more minutes on blogs
& social networks
than on email.
=
1
MINUTE
SOCIAL NETWORKS/BLOGS
ONLINE EMAIL
PORTALS
VIDEOS/MOVIES
GAMES
SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
8

9. FACT
Businesses with
1000+ followers get
6X more
traffic
than those with
<25 followers.
#inboundsci

10. SOURCE: HUBSPOT, 2011 10

11. LinkedIn drives the most
referrals to B2B sites.
*# OF LEADS IN JUNE 2010
LINKEDIN 17618
REDDIT 11968
DZONE 8478
TWITTER 6170
FACEBOOK 4465
STUMBLEUPON 2517
SQUIDOO 1720
DELICIOUS 1091
SOURCE: LEADFORCE1, JUNE 2010
11

12. When I grow up
I don’t want to be a
lead!
12

13. INBOUND MARKETING
$ $

14. Complicated Easy & Integrated
& Confusing

15. Get your Free
Inbound
Marketing
Assessment
(& a free unicorn!)
Moscone North
1416
131
305
Moscone West
Level 2, Alcove 2
15

23. Get your Free
Inbound
Marketing
Assessment
(& a free unicorn!)
Moscone North
1416
131
305
Moscone West
Level 2, Alcove 2
23

24. THANK YOU
THANK YOU
THANK YOU