The document is a presentation about inbound marketing and search engine optimization (SEO) given by Mike Volpe of HubSpot at the NEDMA Annual Conference on May 7, 2009. It discusses how outbound marketing is broken while inbound marketing using blogging, SEO, and social media is more effective. It provides tips on SEO including publishing content, optimizing pages on-site and off-site through links, and measuring SEO efforts through website graders, rankings, and traffic/lead metrics. The presentation encourages attendees to try HubSpot's free trial and marketing resources.