We all know the balance of power has shifted and the buyer now holds all the cards. What does this really mean for marketing? How can you sell to today's buyer? What's love got to do with it? This presentation will try to change your view of marketing and your mindset of how to approach generating more revenue through inbound marketing. Read it now, for the love of marketing!
6. The Way We Live Has Changed
1990 2000 2010
Hours Worked 9-5 8-6+ Whenever
OďŹce 4 Walls Open Cubicles iPhone
Everything
Internet None Email & Web Research
in the Cloud
Tradeshows, Ads,
Learn About Tradeshows & Social Media, Google,
Print Publications,
Products Google Freemium
Sales Reps
Sales Rep in Sales Rep on
Buying Process No Sales Rep
OďŹce & Golf Course Phone / Web
19. The old marketing
playbook is
Â
BROKEN.
Â
86% 91% 44% 200M
skip TV ads unsubscribe of direct mail is on the
from email never opened Do Not Call list
20. The world has changedâŚ
Marketing needs to change, too.
21. How do we create
marketing that people will
love?
48. INBOUND
Marketing People love
Content: Context:
â˘âŻ Blog â˘âŻ 360 view of contacts
â˘âŻ Social Media â˘âŻ Segment emails
â˘âŻ SEO â˘âŻ Personalize website
â˘âŻ OďŹers
49. Marketing Can Fix Its lovability Problem
You can help.
marketers YOU
Less Lovable More Lovable