In this session, Kiip CEO and co-founder Brian Wong will discuss how marketers can reverse the pattern of consumer abuse in their mobile advertising by pinpointing and owning these moments. With meaningful and relevant engagement, marketers can capitalize on this "emotive" experience and harness the elements of happiness that surround a simple interaction to bring successful marketing.

1. CAUGHT UP IN THE MOMENT

5. This is a story about moments.
It starts with a moment of inspiration.

7. 510 million smiles. What would that look like?

8. Moments, abused.

9. Reciprocity was the key.

10. Fast Company’s Top 50 Most Innovative Companies in the World (#45)
(WE BEAT MICROSOFT)

11. Soon, we found moments everywhere. 530 million of them per month.
1,200 apps integrated.
75 million devices a month.
230 million rewards delivered.
15% of the Fortune 500.
55 employees. 4 offices.

13. Our evolution: where else were there existing moments?

16. A Reward from Campbells
Here’s a reward for Doing Something Smart
April 26, 2013, 12:44 PM

17. 17.5%
of those shown a reward claim it with an email.

18. 23,454 have completed a to-do list.
6,545 females have logged a run.
moms have bookmarked a recipe in New York
85
City.

19. Why moments?

20. Mobile is a series of moments.

21. Emotional meta-data.

22. RELATIVE
ACHIEVEMENT
GAMING
PERSONALITY
MOMENT INSIGHT
VELOCITY, TIME OF
DAY
SEQUENTIAL, REREWARDING
V
D
V
D

24. Billions of moments, billions of opportunities to delight.
With great power.

25. Media
Conversion
CRM/Loyalty
Data
Social
Content/Creative
Moments

26. Moments off the device.

28. 20%
open on their desktop.

29. Looking beyond: moments off the device.
The right reward for the right moment.

30. Doing it right.

31. Serendipity, surprise, and delight.

32. Being human.

33. Doing something gentleman-ly. Respect.