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The Art of Telling
Someone Else’s Story
@emilyolson
STOP
Telling the world about your features.

START
Telling the world how it connects to somebody.
INBOUND Bold Talks: Emily Olson LaFave
INBOUND Bold Talks: Emily Olson LaFave
INBOUND Bold Talks: Emily Olson LaFave
INBOUND Bold Talks: Emily Olson LaFave
photo credit: @MattArmendariz
INBOUND Bold Talks: Emily Olson LaFave
INBOUND Bold Talks: Emily Olson LaFave
A TON
INBOUND Bold Talks: Emily Olson LaFave
People SUCK at telling their own stories.
INBOUND Bold Talks: Emily Olson LaFave
We want to be heard.
We want to be validated.
We want to matter.
INBOUND Bold Talks: Emily Olson LaFave
INBOUND Bold Talks: Emily Olson LaFave
INBOUND Bold Talks: Emily Olson LaFave
INBOUND Bold Talks: Emily Olson LaFave
1. Look for the story everywhere
2. Find people in the middle
3. Invest in visuals
4. Pick a timely story
INBOUND Bold Talks: Emily Olson LaFave
INBOUND Bold Talks: Emily Olson LaFave
INBOUND Bold Talks: Emily Olson LaFave
INBOUND Bold Talks: Emily Olson LaFave
INBOUND Bold Talks: Emily Olson LaFave
INBOUND Bold Talks: Emily Olson LaFave
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INBOUND Bold Talks: Emily Olson LaFave