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HubSpot
All-in-one inbound marketing software
WHAT
MAKES
HUBSPOT
DIFFERENT?
ALL-IN-ONE                       SEO


   1
   HubSpot simplifies your



    1marketing by pulling
   together everything you
      need to grow your
          business.
                                             Text
                                                Marketing
                                             goes
                                               Automation
                                             here


                                    Social
                                                       Text
                                                    Marketing
                                                      goes
Content                             Media           Analytics
Creation                                              here

                             Email &
        Landing               Lead
         Pages               Nurturing
INTEGRATED
                                                      The fact that HubSpot is
                                                      all-in-one makes your
                                                      marketing easier. The
                                                      fact that it’s integrated,
                                                      makes it more effective.




                           Multi-channel analytics
                           Closed loop reporting
                           SEO driven content tools
                           Mobile-friendly



Image source: Eric Skiff
HUBSPOT
TOOLS
WEBSITE
MANAGEMENT
Send your IT guys out to coffee.
Website management made simpler.
Content Management System
Create website pages in moments (and without a computer science degree).
See how effective your website is at driving visits & leads.



                                                                      Easily edit pages --
                                                Easy Page             no coding needed.
                                                Formatting




                                                                      Keep track of how
                                                                       your website is
                                                                      doing each month.




                                                                     Dynamic messages
                                                                     advise you on what
                                                                         to do next.
SEARCH
ENGINE
OPTIMIZATION
Optimize your content so leads find you.
The Keyword App
No need to hire an SEO expert. Get clear action steps to improve your rank.

                                                                     Questions it answers:
                                                                   What are our “sweet spot”
                                                                   keywords and how do we take
                                                                   action to increase our rank?


                                                                   What keywords brought
                                                                   us the greatest # of leads?


                                                                   What keywords are driving
                                                                   traffic but not conversions?
                                                                   How do I fix that?


                                                                   Where are my competitors
                                                                   out-ranking me?



                                                                   What keywords should I stop
                                                                   wasting time & money on?
Link Grader
See what websites are linking to you and how valuable those link are
in improving your search engine optimization.




                                  See inbound links for competitors too.
Pages
Track the effectiveness of individual pages, get clear instructions on how to improve them.
BLOGGING &
SOCIAL MEDIA
Attract leads with useful and engaging content.
Blogging Platform
Get as-you-type advice on how to improve your blog posts and draw leads in.




                                                                     Easy blogging
                                                                       interface


                                                                   Dynamic advice on
                                                                  improving your posts


                                                                     Search engine
                                                                      optimization
Social Media Publishing
Schedule out social media posts across multiple accounts
and see how many clicks each generated.
Social Media Monitoring
Easily monitor social media mentions across networks on your keywords,
company name and competitors.
Social Media Analytics
See which channels are bringing in the most traffic and leads.
LEAD
INTELLIGENCE
Understand the timing and motivations of your leads.
Prospect Intelligence
Track what companies are visiting your website and see what content
brought them in. Make more informed sales calls and marketing decisions.



   Dunder Mifflin Paper




       All visitors          Individual company           Identified person
           view                      view                        view
Lead Intelligence
See the complete history of interactions for a lead or customer across channels.
Understand their interest in your company and level of engagement.
LEAD
ACQUISITION
Attract quality leads and increase conversions
Landing Pages
Easily create landing pages and measure their effectiveness over time.




                                                  Build landing          Track conversion rates,
                                                  pages in moments.      new leads and customers.
A/B Testing
Create multiple variations of a landing page and test which version does better. HubSpot will
automatically tell you when the test becomes statistically significant. Then just disable the
less effective pages.
LEAD
NURTURING
Help your leads navigate the decision process.
Email Marketing
Use one of HubSpot’s templates or customize your own.
Segment leads and target your emails based on website events.
Integrated Email Analytics
Get detailed analytics for each send. Create segments of subscribers based on their behavior.
Lead Nurturing & Marketing Automation
Trigger emails and other communications based on customer behavior on and off of your site.
Let the lead activity dictate email timing and content, rather than an arbitrary marketing schedule.
ANALYTICS
Get smarter about your marketing investments.
Sources
See what originally brought your leads and customers into your site.
Landing Page Analytics
Compare the effectiveness of different landing pages.
Conversion Assists
See what pages were important to people who ended up converting and buying.
Return on Investment
Tie all of your analytics to what really matters: How many customers you earned.
Competitors and Benchmarks
Use our Marketing Grader to keep an eye on your competitors’ performance.
Closed Loop Marketing
See how specific marketing efforts & channels are contributing to the bottom line.



            $ Marketing
                                                            Marketing
            Investment
                                                            Results by Channel




                                                            Informed
             Customers                                      Sales Team
             Brought in
One End-to-End System
Because it shouldn’t take 15 log-ins to execute on your marketing strategy.




                           Sales                        Social Media
                        Salesforce.com                  Facebook. Twitter.




       Marketing                                                             Support
       Email software                                                   Support software




                         Web Analysts                    Billing
                                                     Payment software
                        Google Analytics etc.
A Monthly Report Sent Directly To You
Just click save and you’re ready to present on your marketing progress.
INTEGRATIONS
We play nice with others.
Our Ever-Expanding List of Integrations

 CRM Systems                        Billing Systems
 Salesforce, Sugar CRM, Microsoft   Recurly, Chargify
 Dynamics and more
                                    Help Desks
 eCommerce                          Zendesk, Assistly
 Magento, Shopify, and more
                                    Social Media
 Email Service Providers            Facebook, Twitter, Linkedin, and more.
 Mailchimp, Constant Contact,
 Campaign Monitor, Silverpop        Mobile
                                    SMS and Apps
 Webinar Providers
 Go To Webinar
 Citrix
The App Marketplace
Community-bred solutions that multiply like gremlins




                                                       Search & install apps in
                                                       the app marketplace.




       Read user reviews
       and submit your own.
The Service Marketplace
No time? Have a service-provider do it for you. HubSpot Certified.
HubSpot API
The HubSpot API makes it possible to integrate with anything (except maybe, a toaster).




              Blog API Keywords API Leads API Lead Nurturing API
                 Marketing Events API Prospects API Settings API

                                                          http://developers.hubspot.com/
RESULTS
AND CASE
STUDIES
Since using HubSpot, Inflexion-Point has experienced tremendous success in terms of traffic, leads,
and customers, particularly in the past year. Most notably, the company has attributed more than
50% of its new sales to inbound marketing practices.




OTHER RESULTS

• Experienced a 5-fold increase in monthly organic                   "If I look at the new customers
  traffic and organic leads since February 2010                      we've won this year, more
                                                                     than half of them can be
• Achieved a 31% overall conversion rate on all                      attributed to the inbound
  website landing pages                                              marketing efforts that HubSpot
                                                                     has helped us put into place.”
                                                                     -- Bob Apollo,
                                                                       Managing Director
The primary metrics Lynden uses to track its success with inbound marketing and HubSpot is
both the number of qualified quote requests it generates plus its call center volume. Since
implementing HubSpot, Lynden has increased its total quote requests by 270%.




                                                          "We're a smaller marketing
OTHER RESULTS                                             department, and so we really
                                                          have to efficiently use our
•   Increased quote requests generated                    resources, and HubSpot has
    online by more than 412%                              really fulfilled that need for us.
•   Increased total inquiries to the Lynden               It's definitely had a noticeable
    Call Center by 93%                                    impact on the volume [of
•   Improved its small marketing team's                   quotes] that we're getting in,
    efficiency in serving a large organization            and an impact on the
                                                          organization.”
                                                          - Ryan Dixon
                                                           Online Marketing Manager
HubSpot Product Overview
ADDITIONAL
BACKGROUND
ON HUBSPOT
Founded by MIT Sloan Graduates




1
1
      TEXT
      GOES
      HERE
                                      Text
                                     goes
                                   Funded Sequoia Capital, Google
                                   Ventures & Salesforce
                                      here



                                           6,500
                                         customers
                                         worldwide
                     Average
                     HubSpot
                     customer
                   lead growth:
                       32%
 HubSpot                          Text
growth rate
 of 6015%
                                  goes
Over three years                  here

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HubSpot Product Overview

  • 3. ALL-IN-ONE SEO 1 HubSpot simplifies your 1marketing by pulling together everything you need to grow your business. Text Marketing goes Automation here Social Text Marketing goes Content Media Analytics Creation here Email & Landing Lead Pages Nurturing
  • 4. INTEGRATED The fact that HubSpot is all-in-one makes your marketing easier. The fact that it’s integrated, makes it more effective. Multi-channel analytics Closed loop reporting SEO driven content tools Mobile-friendly Image source: Eric Skiff
  • 6. WEBSITE MANAGEMENT Send your IT guys out to coffee. Website management made simpler.
  • 7. Content Management System Create website pages in moments (and without a computer science degree). See how effective your website is at driving visits & leads. Easily edit pages -- Easy Page no coding needed. Formatting Keep track of how your website is doing each month. Dynamic messages advise you on what to do next.
  • 9. The Keyword App No need to hire an SEO expert. Get clear action steps to improve your rank. Questions it answers: What are our “sweet spot” keywords and how do we take action to increase our rank? What keywords brought us the greatest # of leads? What keywords are driving traffic but not conversions? How do I fix that? Where are my competitors out-ranking me? What keywords should I stop wasting time & money on?
  • 10. Link Grader See what websites are linking to you and how valuable those link are in improving your search engine optimization. See inbound links for competitors too.
  • 11. Pages Track the effectiveness of individual pages, get clear instructions on how to improve them.
  • 12. BLOGGING & SOCIAL MEDIA Attract leads with useful and engaging content.
  • 13. Blogging Platform Get as-you-type advice on how to improve your blog posts and draw leads in. Easy blogging interface Dynamic advice on improving your posts Search engine optimization
  • 14. Social Media Publishing Schedule out social media posts across multiple accounts and see how many clicks each generated.
  • 15. Social Media Monitoring Easily monitor social media mentions across networks on your keywords, company name and competitors.
  • 16. Social Media Analytics See which channels are bringing in the most traffic and leads.
  • 17. LEAD INTELLIGENCE Understand the timing and motivations of your leads.
  • 18. Prospect Intelligence Track what companies are visiting your website and see what content brought them in. Make more informed sales calls and marketing decisions. Dunder Mifflin Paper All visitors Individual company Identified person view view view
  • 19. Lead Intelligence See the complete history of interactions for a lead or customer across channels. Understand their interest in your company and level of engagement.
  • 20. LEAD ACQUISITION Attract quality leads and increase conversions
  • 21. Landing Pages Easily create landing pages and measure their effectiveness over time. Build landing Track conversion rates, pages in moments. new leads and customers.
  • 22. A/B Testing Create multiple variations of a landing page and test which version does better. HubSpot will automatically tell you when the test becomes statistically significant. Then just disable the less effective pages.
  • 23. LEAD NURTURING Help your leads navigate the decision process.
  • 24. Email Marketing Use one of HubSpot’s templates or customize your own. Segment leads and target your emails based on website events.
  • 25. Integrated Email Analytics Get detailed analytics for each send. Create segments of subscribers based on their behavior.
  • 26. Lead Nurturing & Marketing Automation Trigger emails and other communications based on customer behavior on and off of your site. Let the lead activity dictate email timing and content, rather than an arbitrary marketing schedule.
  • 27. ANALYTICS Get smarter about your marketing investments.
  • 28. Sources See what originally brought your leads and customers into your site.
  • 29. Landing Page Analytics Compare the effectiveness of different landing pages.
  • 30. Conversion Assists See what pages were important to people who ended up converting and buying.
  • 31. Return on Investment Tie all of your analytics to what really matters: How many customers you earned.
  • 32. Competitors and Benchmarks Use our Marketing Grader to keep an eye on your competitors’ performance.
  • 33. Closed Loop Marketing See how specific marketing efforts & channels are contributing to the bottom line. $ Marketing Marketing Investment Results by Channel Informed Customers Sales Team Brought in
  • 34. One End-to-End System Because it shouldn’t take 15 log-ins to execute on your marketing strategy. Sales Social Media Salesforce.com Facebook. Twitter. Marketing Support Email software Support software Web Analysts Billing Payment software Google Analytics etc.
  • 35. A Monthly Report Sent Directly To You Just click save and you’re ready to present on your marketing progress.
  • 37. Our Ever-Expanding List of Integrations CRM Systems Billing Systems Salesforce, Sugar CRM, Microsoft Recurly, Chargify Dynamics and more Help Desks eCommerce Zendesk, Assistly Magento, Shopify, and more Social Media Email Service Providers Facebook, Twitter, Linkedin, and more. Mailchimp, Constant Contact, Campaign Monitor, Silverpop Mobile SMS and Apps Webinar Providers Go To Webinar Citrix
  • 38. The App Marketplace Community-bred solutions that multiply like gremlins Search & install apps in the app marketplace. Read user reviews and submit your own.
  • 39. The Service Marketplace No time? Have a service-provider do it for you. HubSpot Certified.
  • 40. HubSpot API The HubSpot API makes it possible to integrate with anything (except maybe, a toaster). Blog API Keywords API Leads API Lead Nurturing API Marketing Events API Prospects API Settings API http://developers.hubspot.com/
  • 42. Since using HubSpot, Inflexion-Point has experienced tremendous success in terms of traffic, leads, and customers, particularly in the past year. Most notably, the company has attributed more than 50% of its new sales to inbound marketing practices. OTHER RESULTS • Experienced a 5-fold increase in monthly organic "If I look at the new customers traffic and organic leads since February 2010 we've won this year, more than half of them can be • Achieved a 31% overall conversion rate on all attributed to the inbound website landing pages marketing efforts that HubSpot has helped us put into place.” -- Bob Apollo, Managing Director
  • 43. The primary metrics Lynden uses to track its success with inbound marketing and HubSpot is both the number of qualified quote requests it generates plus its call center volume. Since implementing HubSpot, Lynden has increased its total quote requests by 270%. "We're a smaller marketing OTHER RESULTS department, and so we really have to efficiently use our • Increased quote requests generated resources, and HubSpot has online by more than 412% really fulfilled that need for us. • Increased total inquiries to the Lynden It's definitely had a noticeable Call Center by 93% impact on the volume [of • Improved its small marketing team's quotes] that we're getting in, efficiency in serving a large organization and an impact on the organization.” - Ryan Dixon Online Marketing Manager
  • 46. Founded by MIT Sloan Graduates 1 1 TEXT GOES HERE Text goes Funded Sequoia Capital, Google Ventures & Salesforce here 6,500 customers worldwide Average HubSpot customer lead growth: 32% HubSpot Text growth rate of 6015% goes Over three years here

Hinweis der Redaktion

  1. NOTE: The following apps are Professional or Enterpise ONLY: CRM Connector for Highrise, Dynamics CRM Connector, Infusionsoft Connector, NetSuite CRM Connector, Nimble Social CRM, Lead Grader (more may be added, so double-check)
  2. NOTE: Advanced Landing Page Services are for Professional or Enterprise ONLY
  3. API: makes it possible to integrate with anything