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HOW TO GO FROM 0
TO 80,000 ENGAGED
TWITTER
FOLLOWERS.
Lilach Bullock & Brian Lavery
1  All lines are muted, use the chat panel for tech issues.
2  Q&A at the end, ask questions via #HubMasters.
3  Unanswere...
Meet Your Experts
Lilach
Bullock
Social Media Expert
Comms Axis
@lilachbullock
Brian Lavery
SMB Partnerships Manager
Twitt...
Twitter is a powerful tool for businesses.
Listening	
  
Support	
  
#HubMasters	
  
Rela1onship-­‐	
  
building	
  
Promo...
#HubMasters	
  
Followers are loyal.
90% retention rate over
six months.
A community built on
shared interests means
low churn and your
au...
It’s all about ENGAGEMENT!
#HubMasters	
  
But without a following, that’s a challenge.
#HubMasters	
  
It doesn’t happen overnight.
#HubMasters	
  
HOW I GREW MY
FOLLOWING.
#HubMasters	
  
First Things First
1.  Set realistic expectations; it takes time and effort.
2. Vital to have a sticky and engaging websit...
@
@ @
@
Business Cards
Products
Merchandise
Transport
Get your handle on it.1	
  
Leverage influencers reach.
#HubMasters	
  
2	
  
Create competitions.
#HubMasters	
  
3	
  
A/B test your tweets
#HubMasters	
  
4	
  
4	
  
HELPFUL TOOLS I
FOUND ALONG THE
WAY.
Manage Flitter
1. Clean up and manage who you follow
2. Find out who isn’t following you back
3. Find out which inactive a...
Social Omph & Buffer
1. Schedule Tweets
2. Automatically send direct messages to new followers
3. Automatically follow bac...
Commun.it
1. Manage Twitter lists
2. Manage Twitter relationships
3. Focus on your top influencers and supporters
Social Inbox
1.  Create ‘streams’ of your leads, customers, competitors and get
notified when they mention your keywords
2...
SUPERCHARGE
YOUR
ACCOUNT.
#HubMasters	
  
 	
  
Twitter UK&I SME @TwitterUKI_SME
Quickly get your account in front of users likely to be
interested in your business...
Promoted accounts in who to follow
Promoted accounts in search
•  Increases the reach of Promoted Accounts campaigns
•  Shown to users with high intent, who ...
Promoted accounts in timeline
WHAT IT IS
New ad format that runs in the home timelines
— on mobile & desktop — along with ...
Tell users why they should follow you
INCLUDE THE WORD ‘FOLLOW’
Be direct in asking people to follow your
account
PROVIDE ...
Don’t offer any distractions.
# www	
  
Target @usernames
WHAT IT DOES
•  Allows you to target Twitter
users that look like the followers
of specific accounts.
• ...
Success story: @CleanAirLondon
CHALLENGE
Increase brand awareness while increasing
followers and engagement
SOLUTION
Used ...
QUESTIONS?
THANK YOU.
@HubSpot
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HubMasters - How to go from 0 to 80,000 engaged Twitter Followers

Download to read offline

HubSpot invited social media power influencer, Lilach Bullock to tell her story of how she grew her Twitter following from 0 to over 82,000 engaged brand evangelists. Not only that, but Brian Lavery of Twitter joined to reveal his secret to growing and engaging your followers.

For a free consultation with Lilach Bullock, click here http://www.commsaxis.com/webinar-follow-up/

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HubMasters - How to go from 0 to 80,000 engaged Twitter Followers

  1. 1. HOW TO GO FROM 0 TO 80,000 ENGAGED TWITTER FOLLOWERS. Lilach Bullock & Brian Lavery
  2. 2. 1  All lines are muted, use the chat panel for tech issues. 2  Q&A at the end, ask questions via #HubMasters. 3  Unanswered questions will be answered on Twitter after the webinar. 4  Webinar recording and slides will be emailed to you tomorrow morning. House Keeping
  3. 3. Meet Your Experts Lilach Bullock Social Media Expert Comms Axis @lilachbullock Brian Lavery SMB Partnerships Manager Twitter @lav #HubMasters  
  4. 4. Twitter is a powerful tool for businesses. Listening   Support   #HubMasters   Rela1onship-­‐   building   Promo1on   Adver1sing   Engagement   Conversa1ons   Awareness   Learning  
  5. 5. #HubMasters  
  6. 6. Followers are loyal. 90% retention rate over six months. A community built on shared interests means low churn and your audience stays intact.
  7. 7. It’s all about ENGAGEMENT! #HubMasters  
  8. 8. But without a following, that’s a challenge. #HubMasters  
  9. 9. It doesn’t happen overnight. #HubMasters  
  10. 10. HOW I GREW MY FOLLOWING. #HubMasters  
  11. 11. First Things First 1.  Set realistic expectations; it takes time and effort. 2. Vital to have a sticky and engaging website – ensure pages have easy, one-click sharing buttons. 3.  Ensure you have tracking and analytics in place. #HubMasters  
  12. 12. @ @ @ @ Business Cards Products Merchandise Transport Get your handle on it.1  
  13. 13. Leverage influencers reach. #HubMasters   2  
  14. 14. Create competitions. #HubMasters   3  
  15. 15. A/B test your tweets #HubMasters   4   4  
  16. 16. HELPFUL TOOLS I FOUND ALONG THE WAY.
  17. 17. Manage Flitter 1. Clean up and manage who you follow 2. Find out who isn’t following you back 3. Find out which inactive accounts you follow
  18. 18. Social Omph & Buffer 1. Schedule Tweets 2. Automatically send direct messages to new followers 3. Automatically follow back 4. Vet new followers 5. Purge delete inbox 6. Multiple accounts
  19. 19. Commun.it 1. Manage Twitter lists 2. Manage Twitter relationships 3. Focus on your top influencers and supporters
  20. 20. Social Inbox 1.  Create ‘streams’ of your leads, customers, competitors and get notified when they mention your keywords 2.  Schedule posts across multiple networks and accounts 3.  Prioritise the conversations you participate in 4.  Track the ROI of your social media efforts
  21. 21. SUPERCHARGE YOUR ACCOUNT. #HubMasters  
  22. 22.     Twitter UK&I SME @TwitterUKI_SME Quickly get your account in front of users likely to be interested in your business, ! who will share and amplify your message 123 characters
  23. 23. Promoted accounts in who to follow
  24. 24. Promoted accounts in search •  Increases the reach of Promoted Accounts campaigns •  Shown to users with high intent, who are ready to take action
  25. 25. Promoted accounts in timeline WHAT IT IS New ad format that runs in the home timelines — on mobile & desktop — along with a Tweet WHAT IT DOES Puts your business in front of more people and gives them a specific reason to follow you EXAMPLE Now, Barista Bar can explain to coffee lovers what they’ll get by following its account
  26. 26. Tell users why they should follow you INCLUDE THE WORD ‘FOLLOW’ Be direct in asking people to follow your account PROVIDE A CLEAR REASON TO FOLLOW YOUR ACCOUNT Explain the value you will bring to their Twitter experience RUN OFFERS & CONTESTS Highlight special offers or contests that are exclusive for your followers
  27. 27. Don’t offer any distractions. # www  
  28. 28. Target @usernames WHAT IT DOES •  Allows you to target Twitter users that look like the followers of specific accounts. •  E.g. competitors, influencers, industry media & events HOW TO USE IT • Add at least 10 @usernames to broaden your reach and get good value • Use the ‘Expand your reach’ tool for suggested @usernames similar to the ones already included
  29. 29. Success story: @CleanAirLondon CHALLENGE Increase brand awareness while increasing followers and engagement SOLUTION Used Promoted Accounts to grow their audience of relevant influencers, using targeted @usernames & similar followers in London RESULTS “Twitter has a great ad platform with a tremendous toolkit. We couldn't wait for the opportunity to start advertising on Twitter and it has far exceeded every expectation” Simon Birkett, Founder and Director, Clean Air London 100% 19.4% 3x increase in followers peak engagement CTR increase
  30. 30. QUESTIONS?
  31. 31. THANK YOU. @HubSpot
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HubSpot invited social media power influencer, Lilach Bullock to tell her story of how she grew her Twitter following from 0 to over 82,000 engaged brand evangelists. Not only that, but Brian Lavery of Twitter joined to reveal his secret to growing and engaging your followers. For a free consultation with Lilach Bullock, click here http://www.commsaxis.com/webinar-follow-up/

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