Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Instinctive / Hubspot Presentation deck v2
Next
Download to read offline and view in fullscreen.

2

Share

Download to read offline

HubSpot Training Program for Marketing Agencies & Consultants : Reinventing the Marketing Services Industry Together

Download to read offline

Kick off webinar discussing the state of the marketing services industry and how we can work together to fix it.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

HubSpot Training Program for Marketing Agencies & Consultants : Reinventing the Marketing Services Industry Together

  1. 1. HubSpot Training Program for Marketing Agencies<br />Pete Caputa<br />Value Added Reseller Program<br />Sales & Marketing Manager<br />@pc4media<br />
  2. 2. Your Participation, Feedback, Questions are Welcome<br />Ask questions on Gotomeeting. <br />Use @hubspot on Twitter<br />
  3. 3. Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will Help<br />Attending Class & Doing Homework<br />How to Get to the Top of the Class<br />
  4. 4. We’re Confusing our Buyers<br />
  5. 5. What Buyers Are Asking For…<br />5<br />
  6. 6. Really Confusing for Buyers<br />
  7. 7. Fragmented & Inefficient Industry<br />
  8. 8. Most Agencies are Struggling <br />
  9. 9. Agencies Aren’t Good at What They Sell<br />
  10. 10. Very Few Active Retainers Clients<br />
  11. 11. Very Low Dollar Retainers<br />
  12. 12. Very Little Recurring Revenue<br />
  13. 13. Very Few New Clients Per Month<br />
  14. 14. But, Projects are Low Dollars Too! <br />
  15. 15. Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will Help<br />Attending Class & Doing Homework<br />How to Get to the Top of the Class<br />
  16. 16. Would You Like to Help Fix Our Industry!<br />
  17. 17. Fix Yourself Before Fixing Others<br />
  18. 18. Do Well By Doing Good<br />
  19. 19. Ask for Help<br />
  20. 20. Take Your Medicine<br />
  21. 21. Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will Help<br />Attending Class & Doing Homework<br />How to Get to the Top of the Class<br />
  22. 22. Learn how to Predict, Measure & Deliver an ROI<br />22<br />
  23. 23. Add In-Demand Inbound Marketing Services<br />23<br />
  24. 24. Leverage a Proven Inbound Marketing Process<br />24<br />
  25. 25. Leverage a Proven Sales Process<br />25<br />
  26. 26. Implement Efficient Client Consulting Processes<br />26<br />
  27. 27. Learn How to Scale-ably Grow Your Business<br />27<br />
  28. 28. Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will Help<br />Attending Class & Doing Homework<br />How to Get to the Top of the Class<br />
  29. 29. Activity Correlates to Success<br />29<br />
  30. 30. Weekly Email on Thursdays<br />30<br />
  31. 31. Live Webinar: Tuesday @ 1PM EST<br />31<br />
  32. 32. Register for Weekly Class(es) to Get Login<br />32<br />
  33. 33. Some Homework & Recorded Stuff Too…<br />33<br />Download: http://zephyrmarketing.net/2010/03/31/an-inbound-marketing-traffic-calculator<br />
  34. 34. Agenda<br />Problems in Marketing Services Industry <br />Working Together to Fix Them<br />How the Training Program Will Help<br />Attending Class & Doing Homework<br />How to Get to the Top of the Class<br />
  35. 35. Implement Trial(s)<br />The only way to learn value of the methodology is by reading and implementing it!<br />http://www.hubspot.com/free-trial-30-day-partners-creating-trial-for-their-clients<br />
  36. 36. Request a Consultation with a HubSpot Expert<br />Request a Consultation with a Senior Member of the HubSpot Team to discuss:<br />http://www.hubspot.com/partners/marketing-agency-consultation-request<br />
  37. 37. Request The Learning Center<br />
  38. 38. Eat Your Own Cooking! <br />
  39. 39. Lead with ROI<br />39<br />
  40. 40. Learn the Service Offerings<br />40<br />See All Recommended Services: http://services.hubspot.com<br />
  41. 41. Use Data to Educate Prospects<br />41<br />Webinars: http://www.hubspot.com/partners/sales/<br />
  42. 42. Help Prospects Set Numeric Marketing Goals<br />42<br />Download: http://zephyrmarketing.net/2010/03/31/an-inbound-marketing-traffic-calculator<br />
  43. 43. Lead Generation as Primary Service Offering<br /> Use Calls to Action to drive traffic to Landing Pages where site visitors can complete a form to download a Compelling Offer. <br />43<br />Compelling Offer<br />Call to Action<br />Landing Page<br />
  44. 44. Master Inbound Lead Generation <br />
  45. 45. a score from 0 to 100<br />Customer Happiness Index: CHI<br />spirit; morale; energy; life force<br />= f ( )<br />sticky features, usage, improvement<br />
  46. 46. Which Features and Ongoing Activities Matter?<br />Landing Pages, Leads, Lead Tracking<br />Content Management System<br />Closed Loop CRM Integration, Closed Loop Sales & Marketing Analytics<br />Blogging<br />
  47. 47. CHI Correlates to Customer Success<br />47<br />
  48. 48. Closed Loop Reporting MeasuresROI<br /> Use Closed Loop Marketing Analytics to determine which marketing activities produce traffic, leads and sales. <br />48<br />
  49. 49. Sell Retainers. Then Retain<br />
  50. 50. Let’s Make it Happen! <br />
  51. 51. Request a Consultation with a HubSpot Expert<br />Request a Consultation with a Senior Member of the HubSpot Team to discuss:<br />http://www.hubspot.com/partners/marketing-agency-consultation-request<br />
  • afvh

    Feb. 10, 2013
  • tipiwi

    Dec. 10, 2010

Kick off webinar discussing the state of the marketing services industry and how we can work together to fix it.

Views

Total views

4,503

On Slideshare

0

From embeds

0

Number of embeds

1,234

Actions

Downloads

177

Shares

0

Comments

0

Likes

2

×