SEO has changed a lot over the last two decades. We all know about Google Panda & Penguin, but did you know there was a time when search engine results were returned by humans? Crazy right? We take a trip down memory lane to chart some of the biggest events in SEO that have helped shape the industry today.
33. In 1999 it
pays to be
awesome at
meta tags.
TOPICSCOVEREDINCLUDE:
1.DesigningSearchEngine
FriendlySitesâTipsforthose
whobuildsitestomakethem
moresearchenginefriendlyand
totapintotrafficnaturally.
2.MetaTagsâDifferentexperts
explaintheirstrategiestowriting
metatags.
3.DoorwayPagesâLearnthe
prosandconstocreating
contentpreciselyoptimised
forsearchengines.
60. SEOsuseitforPageRank
sculptingtofunnelPageRank
toimportantpages.
LINK #1 LINK #1
LINK #2 LINK #2
LINK #3 LINK #3
LJ=1 LJ=1.5
LJ=2 LJ=0
LJ=3 LJ=1.5LinkJuice= 3
STANDARD LINKING
LinkJuice= 3
USING NOFOLLOW
nofollow
Google put a stop
to this in 2008 when
they announce
nofollowing a link
no longer passes
more juice through
remaining links.
62. ITâS RUMORED THAT
GOOGLE IS RELEASING
AN AGING FILTER,
MAKING IT DIFFICULT TO
RANK NEW SITES. THIS IS
OFTEN REFERRED TO AS
THE âSANDBOX EFFECTâ.