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4 WAYS TO
ENGAGE
MILLENNIALS
IN YOUR
NONPROFIT’S
WORK.
WELCOME!
@BRADYJOSEPHSON
Strategic Director, Charity Express
Client Success Team Lead, Peer Giving Solutions
Empowering pe...
THIS
IS
NOT
WHY
WE
ARE
HERE.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
NEITHER
IS THIS.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
THIS
IS.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
WHAT (ALL)
DONORS WANT.
Cygnus Donor Survey
1.  Report of impact
2.  How donations will be
used
3.  Stories from
recipient...
NEW SCHOOL
IS ACTUALLY
THE OLDEST
OF SCHOOLS.

Art director Alexis Persani. Photographer Leo Caillard.
4 WAYS TO ENGAGE
MILLENNIALS IN YOUR
NONPROFIT’S WORK?
1

INSPIRE

2

IMPACT

3

INCENTIVIZE

4

INVOLVE

(tell stories)
(...
“THOSE WHO DO
NOT WANT TO
IMITATE
ANYTHING,
PRODUCE
NOTHING”
- SALVADOR DALI
Art director Alexis Persani. Photographer Leo...
INSPIRE (tell stories)
INSPIRATION DOESN’T
COME AT THE END OF THE
JOURNEY.
pire
Ins

Invest
Involve
Interest

Inform
Invite
Identify
@HUBSPOT // ...
INSPIRATION IS WHAT
STARTS THE JOURNEY.
Their	
  Networks	
  

Their	
  Networks	
  

INSPIRED
YOU ARE NOT THE
HERO OF THE STORY.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
STORIES STICK. AND
STORIES SPREAD.
IMPACT (show it)
KEEP FUNDRAISING
STRAIGHTFORWARD.
Tell people a story about a problem their
money can help solve.
Tell them specifically h...
GO BEYOND OUTPUTS.

Outcomes

Impact

Outputs
Inputs

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
PROGRAMS
VS.
FUNDRAISING
VS.
ADMINISTRATION
MUST DIE.

Art director Alexis Persani. Photographer Leo Caillard.
INCENTIVIZE (in/tangible)

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
TANGIBLE INCENTIVES.
• 
• 
• 
• 
• 
• 

Rewards
Access
Perks
Matching
Time sensitive
Tax benefits

@HUBSPOT // @BRADYJOSEP...
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
LET TANGIBLE
INCENTIVES
ADD TO THE
GIVING
EXPERIENCE,
NOT BE THE
GIVING
EXPERIENCE.
Art director Alexis Persani. Photograp...
INTANGIBLE INCENTIVES.
• 
• 
• 
• 
• 
• 

Feelings
Connections
Status
Significance
Purpose
Duty

@HUBSPOT // @BRADYJOSEPHS...
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
ASK NOT WHAT
YOUR DONOR
CAN DO FOR
YOU, BUT ASK
WHAT YOU CAN
DO FOR YOUR
DONOR.

Art director Alexis Persani. Photographer...
INVOLVE

(meaningfully)

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
“SELF EXPRESSION IS THE
NEW ENTERTAINMENT”
- ARRIANNA HUFFINGTON
Art director Alexis Persani. Photographer Leo Caillard.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
ASK THEM TO
GET INVOLVED
SPECIFICALLY.
MAKE IT EASY
TO GET
INVOLVED
GENERALLY.

Art director Alexis Persani. Photographer ...
4 WAYS TO ENGAGE
MILLENNIALS IN YOUR
NONPROFIT’S WORK?
1

INSPIRE

2

IMPACT

3

INCENTIVIZE

4

INVOLVE

(tell stories)
(...
MILLENNIAL
IMPACT REPORT.
FREE TOOLKIT.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
THANK YOU!
@BRADYJOSEPHSON

brady@charityexpress.com
Empowering people to act on the human spirit of charity.

@HUBSPOT //...
4 TRENDS AFFECTING
MILLENNIALS AND
GIVING.
1

GIVING TOGETHER.

2

GAMIFICATION.

3

BENEVOLENT BUSINESS.

4

TRACKING.
@H...
GIVING TOGETHER.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
GIVING TOGETHER.
GAMIFICATION.

@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
GAMIFICATION.
BENEVOLENT BUSINESS.
BENEVOLENT BUSINESS.
TRACKING.
TRACKING.
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
@HUBSPOT // @BRADYJOSEPHSON // #NPWEBINAR
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