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www.getsidekick.com
How Twitter Can Solve 3
Major Sales Challenges
#SocialSelling
www.getsidekick.com
I never believed in
Twitter as a sales tool.
www.getsidekick.com
But as soon as I did – I started seeing
how it made my relationships that
much stronger.
www.getsidekick.com
Don’t believe me? Believe the data.
73% of U.S. Online customers trust information and
advice from Twitter.
click to tweet
www.getsidekick.com
Now, social selling on Twitter
specifically helps solve three
challenges in our sales process -
www.getsidekick.com
1 Challenge: Putting your agenda aside.
When you’re on the phone with prospects or leads, they’re
eager to hear your pitch.
But we need to resist that on Twitter.
Sales reps often get comfortable with their winning pitch and
want to use that on every prospect, rather than adapting to the
unique interests and challenges of that prospect.
www.getsidekick.com
1 Solution: Use Twitter to inform sales process.
By using social tools like Twitter, you get an idea of what’s
actually important to the prospect. By showing them subtle
support through a retweet, or engaging them in conversation
that has nothing to do with your agenda, you show them that
you have their interests, challenges, and needs in mind.
This provides a greater window of opportunity for you to adjust
the actual phone pitch to your liking since you’ve already
opened the relationship personally on Twitter.
www.getsidekick.com
2 Challenge: Staying in touch with customers.
Customers are an incredibly valuable and often overlooked
asset for salespeople. Staying in touch with customers lets you
watch how your product has impacted their business.
The tough part is the juggling act of keeping in touch with
customers while focusing on establishing new connections
with viable prospects.
www.getsidekick.com
2 Challenge: Staying in touch with customers.
Customers are an incredibly valuable and often overlooked
asset for salespeople. Staying in touch with customers lets you
watch how your product has impacted their business.
The tough part is the juggling act of keeping in touch with
customers while focusing on establishing new connections
with viable prospects.
Solution: Use Twitter to keep a relationship.
While a Twitter conversation isn’t as powerful as a phone
conversation, it’s all you need to show your support.
I use social tools to create a filter where I can see when one of
my customers mentions a specific term. It delights me to see
them using our product, and enables me to stay in touch with
them. This also helps in future sales conversations because
my prospects see my continued support – even after a deal
closes.
www.getsidekick.com
Case-in-point:
I use the Sidekick-Zapier integration to get custom alerts
for my customers’ tweets. This allowed me to engage
with them like so -
www.getsidekick.com
Case-in-point:
I use the Sidekick-Zapier integration to get custom alerts
for my customers’ tweets. This allowed me to engage
with them like so -
CLICK TO START
GETTING ALERTS
www.getsidekick.com
3 Challenge: Being the first to respond.
Often times, leads assigned to me are tweeting about a
specific challenge or interest they currently have.
Sometimes, these are posted in the context of comparing my
product to competitors or simply about our product in general.
Regardless of what industry you’re in, if a question is asked
about how you compare to a competitor, that’s a huge
opportunity be the first one to respond.
www.getsidekick.com
3 Challenge: Staying in touch with customers.
Customers are an incredibly valuable and often overlooked
asset for salespeople. Staying in touch with customers lets you
watch how your product has impacted their business.
The tough part is the juggling act of keeping in touch with
customers while focusing on establishing new connections
with viable prospects.
Solution: Set up filters and alerts.
Set up a process for getting alerts every time one of your sales
leads is talking about you or a competitor.
Not only does responding in real-time provide a competitive
advantage by being the first to engage, it also reinforces class
and integrity by responding tactfully – perhaps using the
opportunity to ask followup questions about the prospect’s
challenges or needs.
www.getsidekick.com
Our technique:
I use the Sidekick-Zapier integration to get custom alerts
for competitor tweets. I set it up like so -
www.getsidekick.com
Our technique:
I use the Sidekick-Zapier integration to get custom alerts
for competitor tweets. I set it up like so -
TRY THIS NOW.
www.getsidekick.com
How are you using Twitter in the
sales process? I’d love to hear.
Danielle Herzberg
Sales Leader
@DannieHerz
www.getsidekick.com
Thank you.
How Twitter Can Solve 3 Major Challenges for
Sales #SlideShare #SocialSelling
click to tweet

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How Twitter Can Solve 3 Major Sales Challenges #SocialSelling

  • 1. www.getsidekick.com How Twitter Can Solve 3 Major Sales Challenges #SocialSelling
  • 2. www.getsidekick.com I never believed in Twitter as a sales tool.
  • 3. www.getsidekick.com But as soon as I did – I started seeing how it made my relationships that much stronger.
  • 4. www.getsidekick.com Don’t believe me? Believe the data. 73% of U.S. Online customers trust information and advice from Twitter. click to tweet
  • 5. www.getsidekick.com Now, social selling on Twitter specifically helps solve three challenges in our sales process -
  • 6. www.getsidekick.com 1 Challenge: Putting your agenda aside. When you’re on the phone with prospects or leads, they’re eager to hear your pitch. But we need to resist that on Twitter. Sales reps often get comfortable with their winning pitch and want to use that on every prospect, rather than adapting to the unique interests and challenges of that prospect.
  • 7. www.getsidekick.com 1 Solution: Use Twitter to inform sales process. By using social tools like Twitter, you get an idea of what’s actually important to the prospect. By showing them subtle support through a retweet, or engaging them in conversation that has nothing to do with your agenda, you show them that you have their interests, challenges, and needs in mind. This provides a greater window of opportunity for you to adjust the actual phone pitch to your liking since you’ve already opened the relationship personally on Twitter.
  • 8. www.getsidekick.com 2 Challenge: Staying in touch with customers. Customers are an incredibly valuable and often overlooked asset for salespeople. Staying in touch with customers lets you watch how your product has impacted their business. The tough part is the juggling act of keeping in touch with customers while focusing on establishing new connections with viable prospects.
  • 9. www.getsidekick.com 2 Challenge: Staying in touch with customers. Customers are an incredibly valuable and often overlooked asset for salespeople. Staying in touch with customers lets you watch how your product has impacted their business. The tough part is the juggling act of keeping in touch with customers while focusing on establishing new connections with viable prospects. Solution: Use Twitter to keep a relationship. While a Twitter conversation isn’t as powerful as a phone conversation, it’s all you need to show your support. I use social tools to create a filter where I can see when one of my customers mentions a specific term. It delights me to see them using our product, and enables me to stay in touch with them. This also helps in future sales conversations because my prospects see my continued support – even after a deal closes.
  • 10. www.getsidekick.com Case-in-point: I use the Sidekick-Zapier integration to get custom alerts for my customers’ tweets. This allowed me to engage with them like so -
  • 11. www.getsidekick.com Case-in-point: I use the Sidekick-Zapier integration to get custom alerts for my customers’ tweets. This allowed me to engage with them like so - CLICK TO START GETTING ALERTS
  • 12. www.getsidekick.com 3 Challenge: Being the first to respond. Often times, leads assigned to me are tweeting about a specific challenge or interest they currently have. Sometimes, these are posted in the context of comparing my product to competitors or simply about our product in general. Regardless of what industry you’re in, if a question is asked about how you compare to a competitor, that’s a huge opportunity be the first one to respond.
  • 13. www.getsidekick.com 3 Challenge: Staying in touch with customers. Customers are an incredibly valuable and often overlooked asset for salespeople. Staying in touch with customers lets you watch how your product has impacted their business. The tough part is the juggling act of keeping in touch with customers while focusing on establishing new connections with viable prospects. Solution: Set up filters and alerts. Set up a process for getting alerts every time one of your sales leads is talking about you or a competitor. Not only does responding in real-time provide a competitive advantage by being the first to engage, it also reinforces class and integrity by responding tactfully – perhaps using the opportunity to ask followup questions about the prospect’s challenges or needs.
  • 14. www.getsidekick.com Our technique: I use the Sidekick-Zapier integration to get custom alerts for competitor tweets. I set it up like so -
  • 15. www.getsidekick.com Our technique: I use the Sidekick-Zapier integration to get custom alerts for competitor tweets. I set it up like so - TRY THIS NOW.
  • 16. www.getsidekick.com How are you using Twitter in the sales process? I’d love to hear. Danielle Herzberg Sales Leader @DannieHerz
  • 17. www.getsidekick.com Thank you. How Twitter Can Solve 3 Major Challenges for Sales #SlideShare #SocialSelling click to tweet