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How to Use HubSpot Software to Manage Your Brand Online,[object Object],Mike Volpe,[object Object],VP Marketing @HubSpot,[object Object],Twitter: @mvolpe,[object Object]
Who is HubSpot?,[object Object],Founded:  2006,[object Object],Team:  90 (15 MIT),[object Object],A:  $5m General Catalyst,[object Object],B:  $12m Matrix Partners,[object Object],Outside Director:,[object Object],    Gail Goodman, CEO Constant Contact (CTCT),[object Object]
Outbound Marketing,[object Object]
Outbound Marketing is Broken,[object Object],800-555-1234,[object Object],Annoying,[object Object],Salesperson,[object Object]
Marketing Has Changed,[object Object],1950 - 2000,[object Object],2000 - 2050,[object Object]
The Good News!,[object Object]
Inbound Marketing,[object Object]
Proven ROI of Inbound Marketing,[object Object],Cilk Arts Increases Leads 500%,[object Object],Makana Solutions 3x Leads, 2x Conversions,[object Object],VocioPays for HubSpot 30x Over with New Leads,[object Object],Objective Management Group Grows Leads 360%,[object Object],Bridge Group Doubles Online Leads  ,[object Object],www.HubSpot.com/ROI,[object Object]
Proven ROI of Inbound Marketing,[object Object],www.HubSpot.com/ROI,[object Object]
 Publish thought leadership,[object Object], Build a community,[object Object], Measure presence in search engines,[object Object], Monitor articles & discussions,[object Object],Participate in discussions,[object Object],Measure results,[object Object],Managing Your Brand Today,[object Object]
Publish Thought Leadership,[object Object]
Blogging is Thought Leadership,[object Object],[object Object]
Push your thought leadership to Google
Allow comments and discussion
Encourage subscriptions and sharing of your thought leadership,[object Object]
Subscribers & Visitors,[object Object]
Blog Article Performance,[object Object]
Build a Community,[object Object]
Community Building Software,[object Object], Automatic notification of influencers you should follow,[object Object], Simple subscription to your blog by RSS and Email,[object Object],Notification of who is talking about your company,[object Object],Track the size of your community,[object Object]
Measure Presence in Search Engines,[object Object]
Search Presence (SEO) Software,[object Object], Track rank vs. competitors,[object Object],Track overall presence in Google,[object Object],Alerts about key rank changes,[object Object],Data to target new terms intelligently,[object Object]
SEO Rankings,[object Object]
Monitor Articles and Discussions,[object Object]
Monitor Discussions with Software,[object Object], Know who is talking about your company, products, executives,[object Object],Know who is talking about your industry,[object Object], Understand which comments have the most influence,[object Object]
Participate inDiscussions,[object Object]
Participate in Discussions w/ Software,[object Object], Answer questions,[object Object], Comment on blogs,[object Object],Retweet your fans’ messages,[object Object], Post to Twitter and Facebook,[object Object], Track your social media interactions,[object Object]
Measure Results,[object Object]
Measure Social Media Software,[object Object], Measure visitors, leads and conversion rates from social media,[object Object],Measure sales from social media,[object Object],Closed-loop-marketing for everyone,[object Object]
Metrics: Traffic, Leads, Customers,[object Object]

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