How to Use Creative Content to Rock Inbound Marketing: TwitterQueens Event
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TwitterQueens Presentation on June 27, 2009
![Nice to Meet You Rebecca Corliss Twitter: @repcor Inbound Marketer, HubSpot ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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How to Use Creative Content to Rock Inbound Marketing: TwitterQueens Event
- 1. How to Use Creative Content to Rock Inbound Marketing TwitterQueens: June 27, 2009
- 3. I sing in an a cappella group
- 4. I like to wear bright colors2 @biz, Co-founder of Twitter & @repcor
- 6. 4 Poll
- 7. What is Outbound Marketing?
- 8. Outbound Marketing is Broken 800-555-1234 Annoying Salesperson
- 9. New Tools
- 10. Budget vs. Brains Flickr: Refracted Moments Flickr: Gaetoan Lee
- 11. 9 Creativity
- 12. New Inbound Gives Leverage 10
- 13. Goal of Inbound Marketing 11 Help your best leads and customers find you *on their own* when they need you.
- 15. Optimize
- 17. Target
- 18. NurtureIII. Analyze Get Found Convert
- 20. Optimize
- 22. Target
- 23. NurtureIII. Analyze Get Found Convert
- 24. What is Content? Flickr: Annie Mole
- 25. What is Creative Content? 15 Anything That Not Everyone Can Do In a word: Remarkable
- 26. What Does Remarkable Mean? People remark and share content in order to pass along the same value they originally received 16
- 27. How Does This Help Business? 17 Flickr Credit: http://www.flickr.com/photos/inkyfingerz/454976773
- 28. Brands Your Company 18
- 29. Helps Teach New Thinking 19
- 30. Drives Traffic 20 http://blog.hubspot.com/blog/tabid/6307/bid/4494/Social-Media-Marketing-Madness-cartoon.aspx
- 31. Creates Buzz 21 http://linklove.hubspot.com Hashtag: #LinkLove
- 32. Builds Inbound Links (Link Bait) 22 http://blog.hubspot.com/blog/tabid/6307/bid/4631/Bio-Characteristics-of-Twitter-Power-Users.aspx
- 33. How Can I Be Remarkable? Tip #1: Who are your diamonds in the rough? Tip #2: Take risks. Really. 23
- 34. What Should I Make? Poems Music Videos How-to Guides Videos Humorous Skits Cartoons Drawings Animations Screen Casts Photos Data Graphs Research Studies eBooks Tools 24
- 35. How Do You Launch Your Content? 25 Flickr Credit: http://www.flickr.com/photos/lims_sandiego/1767690770
- 37. You Should Be Everywhere
- 38. My Personal Case Study You Oughta Know Inbound Marketing http://blog.hubspot.com/blog/tabid/6307/bid/4437/You-Oughta-Know-Inbound Marketing.aspx 28
- 39. Goals of the Video Teach inbound marketing Build more links into website Drive traffic to HubSpot Increase company organic search traffic through the term "inbound marketing.” 29
- 40. How Did It Go? 30
- 43. Unexpected Results The video built company morale and helped sales reps sell. 33
- 44. Total Costs 34 Time
- 45. How Do I Know It’s Working? Flickr: noblelgnnoble
- 48. SEO Rankings
- 49. Conversion: Traffic, Leads & Customers Website Visitors from Blog
- 50. Questions? 40 Rebecca Corliss Twitter: http://twitter.com/repcor Blog: www.rebeccacorliss.com HubSpot Website: www.HubSpot.com Blog: http://blog.hubspot.com Inbound Marketing Website: www.inboundmarketing.com
- 51. Thank You! How to Use Creative Content to Rock Inbound Marketing Slides: www.slideshare.net/HubSpot