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TRANSFORMING                      ECOMMERCE                       MARKETING                             WITH              ...
I’m Mike Ewing.Nice to meet you.       @inboundcommerce
I’m Laura Fitton.Nice to meet you.       @pistachio
I’m Sam Mallikarjunan.Nice to meet you.       @mallikarjunan
Tweet Questions  & Comments!#socialecomm http://bit.ly/socialecomm
AGENDA:  1  ECOMMERCE  1  MARKETINGTRANSFORMATION
E-COMMERCE  COMMERCE
Growth & Adoption
Tactics for GrowingSOCIAL MEDIAFOLLOWING.
TACTICS FOR GROWINGSOCIAL MEDIA FOLLOWING 1   Finding Followers 2       Content 3   Engagement 4       Testing and Analyti...
FINDING SOCIAL MEDIA         FOLLOWERS
Finding Social Media           Followers
BE Finding Social Media                Connect              FollowersENGAGING. Influencers        with
Testing &Analytics
Finding Social Media  CONNECT WITH Connect            Followers   INFLUENCERS      with Influencers
BE Finding Social Media                Connect              Followers             BEENGAGING. Influencers        with INTE...
HOW TO DEVELOP A GOODBRANDED PAGE ON FACEBOOK 1   Great Welcome/Splash Page 2       Incentives to “Like” Page 3   Engaging...
Build a                                                               Welcome/                                            ...
Give                                                            Incentives                                                ...
CreateEngaging & Interactive   Content               http://www.facebook.com/victoriassecret                              ...
Connect EngageInnovateHave Fun!            http://apps.facebook.com/targetclubwedd/                                       ...
Open an                                                                Interactive                                        ...
HOW TO DEVELOP A GOODBRANDED PRESENCE ON 1   Create Category Accounts 2       Run Contests 3   Engage and Support Customer...
Create                                                                Category                                            ...
RunContests!            https://twitter.com/MoosejawMadness   Screenshot taken 10/5//11
Engage                            &                         Support                        Customershttps://twitter.com/Ho...
Show                 Personality!Screenshot taken 10/5//11       https://twitter.com/nerdupdate
BeInteresting Relatable  & Real.              Screenshot taken 10/5//11
HOW TO DEVELOP A GOODBRANDED PRESENCE ON 1   “How To” & “FAQ” Videos 2       Connect with Customers 3   Take Advantage of ...
Create                            How To                            VideosScreenshot taken 10/5//11
Connect with yourCustomers             Screenshots taken 10/5//11
Take     Advantage      of your       NicheScreenshots taken 10/5//11
Optimize forConversion     &    SEO               Screenshot taken 10/5//11
Show                            Products                             In UseScreenshot taken 10/5//11
QUESTION&ANSWER  @inboundcommerce  @pistachio  @mallikarjunan   http://bit.ly/socialecomm
THANK YOU.
HUBSPOT CAN HELP!11    GENERATE MORE QUALIFIED TRAFFIC     2     2    TURN TRAFFIC INTO   CUSTOMERS  3     ANALYZE SALES A...
FREE ECOMMERCE  SOFTWAREDEMONSTRATIONhubspot.com/ecomm
How To Transform Ecommerce Marketing with Social Media
How To Transform Ecommerce Marketing with Social Media
How To Transform Ecommerce Marketing with Social Media
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How To Transform Ecommerce Marketing with Social Media

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How to Transform your eCommerce Marketing with Social Media will give you the tips and tools to help grow your social following while increasing sales using Facebook, Twitter and YouTube.

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How To Transform Ecommerce Marketing with Social Media

  1. 1. TRANSFORMING ECOMMERCE MARKETING WITH SOCIAL MEDIA Click to watchOnDemand Video! http://bit.ly/socialecomm
  2. 2. I’m Mike Ewing.Nice to meet you. @inboundcommerce
  3. 3. I’m Laura Fitton.Nice to meet you. @pistachio
  4. 4. I’m Sam Mallikarjunan.Nice to meet you. @mallikarjunan
  5. 5. Tweet Questions & Comments!#socialecomm http://bit.ly/socialecomm
  6. 6. AGENDA: 1 ECOMMERCE 1 MARKETINGTRANSFORMATION
  7. 7. E-COMMERCE COMMERCE
  8. 8. Growth & Adoption
  9. 9. Tactics for GrowingSOCIAL MEDIAFOLLOWING.
  10. 10. TACTICS FOR GROWINGSOCIAL MEDIA FOLLOWING 1 Finding Followers 2 Content 3 Engagement 4 Testing and Analytics 5 Connecting with Influencers 6 Being Interesting & Relatable
  11. 11. FINDING SOCIAL MEDIA FOLLOWERS
  12. 12. Finding Social Media Followers
  13. 13. BE Finding Social Media Connect FollowersENGAGING. Influencers with
  14. 14. Testing &Analytics
  15. 15. Finding Social Media CONNECT WITH Connect Followers INFLUENCERS with Influencers
  16. 16. BE Finding Social Media Connect Followers BEENGAGING. Influencers with INTERESTING. BE REMARKABLE.
  17. 17. HOW TO DEVELOP A GOODBRANDED PAGE ON FACEBOOK 1 Great Welcome/Splash Page 2 Incentives to “Like” Page 3 Engaging Content 4 Innovative Marketing 5 Open an Interactive Store
  18. 18. Build a Welcome/ Splash PageScreenshot taken 9/30/11 https://www.facebook.com/moosejaw
  19. 19. Give Incentives to “Like” Your PageScreenshot taken 9/30/11 https://www.facebook.com/sears
  20. 20. CreateEngaging & Interactive Content http://www.facebook.com/victoriassecret Screenshot taken 9/30/11
  21. 21. Connect EngageInnovateHave Fun! http://apps.facebook.com/targetclubwedd/ Screenshot taken 9/30/11
  22. 22. Open an Interactive Facebook StoreScreenshot taken 9/30/11 http://apps.facebook.com/nbastore/
  23. 23. HOW TO DEVELOP A GOODBRANDED PRESENCE ON 1 Create Category Accounts 2 Run Contests 3 Engage and Support Customers 4 Show Personality 5 Be Interesting & Relatable
  24. 24. Create Category AccountsScreenshot taken 10/5//11 https://twitter.com/BestBuyMobile
  25. 25. RunContests! https://twitter.com/MoosejawMadness Screenshot taken 10/5//11
  26. 26. Engage & Support Customershttps://twitter.com/HomeDepot Screenshot taken 10/5//11
  27. 27. Show Personality!Screenshot taken 10/5//11 https://twitter.com/nerdupdate
  28. 28. BeInteresting Relatable & Real. Screenshot taken 10/5//11
  29. 29. HOW TO DEVELOP A GOODBRANDED PRESENCE ON 1 “How To” & “FAQ” Videos 2 Connect with Customers 3 Take Advantage of a Niche 4 Optimize for Conversion & SEO 5 Show Off Products
  30. 30. Create How To VideosScreenshot taken 10/5//11
  31. 31. Connect with yourCustomers Screenshots taken 10/5//11
  32. 32. Take Advantage of your NicheScreenshots taken 10/5//11
  33. 33. Optimize forConversion & SEO Screenshot taken 10/5//11
  34. 34. Show Products In UseScreenshot taken 10/5//11
  35. 35. QUESTION&ANSWER @inboundcommerce @pistachio @mallikarjunan http://bit.ly/socialecomm
  36. 36. THANK YOU.
  37. 37. HUBSPOT CAN HELP!11 GENERATE MORE QUALIFIED TRAFFIC 2 2 TURN TRAFFIC INTO CUSTOMERS 3 ANALYZE SALES AND MARKETING
  38. 38. FREE ECOMMERCE SOFTWAREDEMONSTRATIONhubspot.com/ecomm
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How to Transform your eCommerce Marketing with Social Media will give you the tips and tools to help grow your social following while increasing sales using Facebook, Twitter and YouTube.

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