1. How to Promote Your
Business Blog Using
p
HubSpot
Prashant Kaw Ellie Mirman
Inbound Marketing Manager Inbound Marketing Manager
Twitter: @prashantkaw Twitter: @ellieeille
2. Promoting Your Business Blog
Build thought leadership
Optimize content for search
Share your remarkable content
Interact with your community
Create business opportunities
Q&A
3. Who is HubSpot?
• Founded: 2006 1,800+ Customers
• Team: 120 (20 MIT)
T 120 (20 MIT)
• A: $5m General Catalyst
• B: $12m Matrix Partners
• C: $16m Scale Ventures
C: $16m Scale Ventures
• Outside Director:
Gail Goodman, CEO
G il G d CEO
Constant Contact (CTCT)
36. Business Blog Software Checklist
Blog Functionality:
• U
Uses your b i
business URL not a subdomain
URL, t bd i
of someone else's URL
• Allows subscriptions by RSS and email
• Automatically integrates with social media
y g
• Automatically sends new blog posts to
your subscribers by email
• Optimizes each article for SEO
HubSpot does it all
37. Business Blog Software Checklist
Analytics functionality:
• R
Reports email & RSS subscribers over
t il b ib
time
• Tracks each article (links, comments,
views)
• Measures visitors & leads from your blog
• Tracks keyword rank in search engines
• Tracks you against your competition
HubSpot does it all
38. Business Blog Software Checklist
Support and expertise:
• S
Support people that answer technical /
t l th t t h i l
support questions
• People, articles and videos that provide
marketing expertise on how to succeed
with your blog
HubSpot does it all
39. Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
g p
www.HubSpot.com/ROI