INSIDER SECRETS: HOW TO MAKE THE INC 500 LIST
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View this webinar with HubSpot's Chief Marketing Officer, Mike Volpe, to find out how you can learn from what HubSpot did and get your company onto a future Inc 500 list and become one of the fastest growing companies: http://www.hubspot.com/how-to-make-the-inc-500-list/
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INSIDER SECRETS: HOW TO MAKE THE INC 500 LIST
- 1. INSIDER SECRETS: HOW TO MAKE THE INC 500 LIST Tips from the #33 Inc 500 company.
- 2. I’m Mike Volpe. Nice to meet you. Top 10 @mvolpe 700,000 Blog #OptimizeWS Inbound Leads 120,000 Twitter 5,000 Followers Customers 3.7 million 1,500,000 Free Slideshare Users CMO @ Views HubSpot
- 4. Agenda 1 How the Inc 500 Works + Tips to Win 2 Using Scalable Marketing for Growth 3 How to Hire for Hyper-Growth 4 Using Growth to Drive More Growth
- 5. 1 HOW THE INC 500 WORKS
- 6. Why the Inc 500 is Cool • List of top growing companies • Big honor to be selected • Get some PR in Inc Magazine – Target audience of executives at other growing companies • Employee morale – recognize their efforts
- 7. How the Inc 500 Works • Top US private companies • Ranked by 3 year revenue growth % – (e.g. 2007 to 2010) for • Announced in August • Apply starting in January - www.Inc500.com
- 8. How to Win • Have the highest 3 year revenue growth % • Key is first year revenue being a low number • Inc 500 claims a $100K minimum, but…
- 9. How to Win - Example • 400% Growth (did not make top 500) – $10 million in 2010 revenue – $2 million in 2007 revenue • 9900% Growth (top 15 winner) – $10 million in 2010 revenue – $100K in 2007 revenue • 4900% Growth (top 50 winner) – $10 million in 2010 revenue – $200K in 2007 revenue
- 10. SCALABLE 2 MARKETING FOR MORE GROWTH
- 12. Inbound marketing is a fundamental shift in how we relate to potential customers
- 13. STOP PUSHING advertising messages in the hopes that one will get through. SKIP ADS UNSUBSCRIBE RECYCLE/TRASH SAY ‘DO NOT CALL’
- 14. START ATTRACTING leads through relevant, useful, easy-to-find content when they need it.
- 15. STOP FORCING leads through your decision process.
- 16. Readiness to buy… START RESPONDING to how they make decisions.
- 17. PULL EARNED OWN ATTRACT ASSET VS. Email PUSH PAID RENT INTERRUPT INVENTORY 17
- 19. Inbound Marketing Social Media Search Engine Marketing Marketing Content Marketing $ Conversion Marketing Lead Nurturing $ Sales Support 19
- 20. VS. 20
- 21. VS. 21
- 22. Building Marketing Assets Paid Marketing Inbound Marketing Leads Leads Cost Leads Leads Cost from this from Past this from this from Past this Month Marketing Month Month Marketing Month Month 1 50 0 $1,000 10 0 $1,000 Month 2 50 0 $1,000 10 10 $1,000 Month 3 50 0 $1,000 10 20 $1,000 Month 4 50 0 $1,000 10 30 $1,000 … … … … … … Month 24 50 0 $1,000 10 230 $1,000 Two Year 1,200 $24,000 2,760 $24,000 Total
- 23. Paid Marketing vs. Inbound Marketing
- 24. 3 HIRING FOR HYPER- GROWTH
- 26. The Press Release Hire Rent Interrupt Push Outbound 26
- 27. 80% of my team had under 12 months experience in “marketing” when hired.
- 28. GSD Sharp
- 29. D A R C : Digital
- 30. D A R C : Analytical
- 31. D A R C : Reach
- 32. D A R C : Content
- 33. Organizing the New Marketing Team Marketing Product TOFU Team MOFU Team Dev Team Marketing Blogs Lead Nurturing Sales Support Free Tools Videos Lead Scoring & Training Webinars Landing Page Demo Videos Internal Tools Presentations Optimization Product Info Promotion of Paid Lead Free Tools Generation
- 34. 4 USING GROWTH FOR MORE GROWTH
- 36. $150B $92B $50B $12B $10B $8B 36
- 37. Users & Growth Better More Users Personalization Better Conversion Better Value 37
- 38. Even if You are Not Facebook… • PR – Tell everyone you have the most customers • Publish tons of Customer Case Studies • Use reference selling – show customers on maps, industry lists, logo charts, etc. • Social media – leverage your customers to promote you in social media
- 39. Summary 1 How the Inc 500 Works + Tips to Win 2 Using Scalable Marketing for Growth 3 How to Hire for Hyper-Growth 4 Using Growth to Drive More Growth
- 41. Complicated Easy & Integrated & Confusing
- 42. New Strategic Investment $32M
- 43. THANK YOU Mike Volpe Twitter.com/mvolpe Facebook.com/mvolpe Linkedin.com/in/mikevolpe mvolpe@HubSpot.com www.HubSpot.com