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www.getsidekick.com 
HOW TO 
FROM A DOOR-TO-DOOR SALESMAN 
TO A FORTUNE 1000 SALES SVP
This used to be me.
This used to be me. 
Banging on doors, 
selling 60-second 
radio ads.
This didn’t earn me barrels of money. 
www.getsidekick.com
This didn’t earn me barrels of money. 
This didn’t give me exposure to execs. 
www.getsidekick.com
This didn’t earn me barrels of money. 
This didn’t give me exposure to execs. 
This didn’t even look that impressive on a 
resume. 
www.getsidekick.com
But, it gave me a rock-solid 
foundation of 
training and expertise – 
without which, the rest of 
my career wouldn’t be possible.
This is me now. I 
work as SVP of Ad 
Sales at AOL. 
www.getsidekick.com
And these are the lessons 
that got me there. 
www.getsidekick.com
LESSON 1 
Learn as much as you can in your 20s, then 
earn as much as you can in your 30s & 40s. 
www.getsidekick.com
I see countless young sales 
professionals eager to make 
their name in the field.
They’re smart. 
www.getsidekick.com
They’re motivated. 
www.getsidekick.com
They’re willing. 
www.getsidekick.com
But they’re making the 
same BIG mistakes in 
their craving for the 
fast track. 
www.getsidekick.com
Point is – now isn’t the time to 
become a superstar. Now is the
Point is – now isn’t the time to 
become a superstar. Now is the 
time to build the strongest 
foundation possible.
LESSON 2 
Look for the job with the most training, 
not the most compensation. 
www.getsidekick.com
Find a company that will 
invest in you. One that’ll 
teach you fundamentals –
Find a company that will 
invest in you. One that’ll 
teach you fundamentals – 
ü How to sell
Find a company that will 
invest in you. One that’ll 
teach you fundamentals – 
ü How to sell 
ü How to prep for a call
Find a company that will 
invest in you. One that’ll 
teach you fundamentals – 
ü How to sell 
ü How to prep for a call 
ü How to present
Find a company that will 
invest in you. One that’ll 
teach you fundamentals – 
ü How to sell 
ü How to prep for a call 
ü How to present 
ü How to close
Now I have more than 
500 direct reports & am 
responsible for over 
$1 billion in annual 
revenue.
And it’s because the 
fundamentals I learned 23 
years ago as an office 
equipment salesman have 
stuck with me to THIS day. 
www.getsidekick.com
So sure, your friend may get a head start by 
taking a bigger paycheck from a company 
that doesn’t train him.
So sure, your friend may get a head start by 
taking a bigger paycheck from a company 
that doesn’t train him. 
Just trust in time, your preparation will pay off.
LESSON 3 
Experience leads to selling, not constant 
job changes. 
www.getsidekick.com
I see too many Millennials 
impatiently jumping from 
company to company every 
18 months in pursuit of 
“experience.”
I have nothing against learning about different 
industries or exposing yourself to new 
environments.
But I get NERVOUS when I 
see people bouncing 
around more than every 
2-3 years, particularly if you 
aren’t advancing. 
www.getsidekick.com
My advice: Get hands-on 
experience selling. Take all 
the lessons you learned from 
training, and use them.
My advice: Get hands-on 
experience selling. Take all 
the lessons you learned from 
training, and use them. 
And use them again.
My advice: Get hands-on 
experience selling. Take all 
the lessons you learned from 
training, and use them. 
And use them again. 
And again.
IN CONCLUSION 
The only way to move up in sales is to get 
really good at selling by, well, selling. 
www.getsidekick.com
I started off selling office equipment. 
www.getsidekick.com
I started off selling office equipment. 
I moved to radio advertising. 
www.getsidekick.com
I started off selling office equipment. 
I moved to radio advertising. 
Then television. 
www.getsidekick.com
I started off selling office equipment. 
I moved to radio advertising. 
Then television. 
Then new media at 
www.getsidekick.com
I started off selling office equipment. 
I moved to radio advertising. 
Then television. 
Then new media at 
And now 
www.getsidekick.com
All wildly different careers. 
www.getsidekick.com
All wildly different careers. 
But the sales fundamentals have been a constant. 
www.getsidekick.com
So, invest in yourself now 
to get the fuel you need – 
and stay on the REAL fast 
track. 
www.getsidekick.com
Here’s a free tool to help: It’ll show you 
when prospects open your emails. 
Click to use for free today. 
www.getsidekick.com
Thank you. 
www.getsidekick.com 
Jim Norton 
SVP of Ad Sales

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How to Jump From a Door-to-Door Salesman to a Fortune 1000 Sales SVP

  • 1. www.getsidekick.com HOW TO FROM A DOOR-TO-DOOR SALESMAN TO A FORTUNE 1000 SALES SVP
  • 2. This used to be me.
  • 3. This used to be me. Banging on doors, selling 60-second radio ads.
  • 4. This didn’t earn me barrels of money. www.getsidekick.com
  • 5. This didn’t earn me barrels of money. This didn’t give me exposure to execs. www.getsidekick.com
  • 6. This didn’t earn me barrels of money. This didn’t give me exposure to execs. This didn’t even look that impressive on a resume. www.getsidekick.com
  • 7. But, it gave me a rock-solid foundation of training and expertise – without which, the rest of my career wouldn’t be possible.
  • 8. This is me now. I work as SVP of Ad Sales at AOL. www.getsidekick.com
  • 9. And these are the lessons that got me there. www.getsidekick.com
  • 10. LESSON 1 Learn as much as you can in your 20s, then earn as much as you can in your 30s & 40s. www.getsidekick.com
  • 11. I see countless young sales professionals eager to make their name in the field.
  • 15. But they’re making the same BIG mistakes in their craving for the fast track. www.getsidekick.com
  • 16. Point is – now isn’t the time to become a superstar. Now is the
  • 17. Point is – now isn’t the time to become a superstar. Now is the time to build the strongest foundation possible.
  • 18. LESSON 2 Look for the job with the most training, not the most compensation. www.getsidekick.com
  • 19. Find a company that will invest in you. One that’ll teach you fundamentals –
  • 20. Find a company that will invest in you. One that’ll teach you fundamentals – ü How to sell
  • 21. Find a company that will invest in you. One that’ll teach you fundamentals – ü How to sell ü How to prep for a call
  • 22. Find a company that will invest in you. One that’ll teach you fundamentals – ü How to sell ü How to prep for a call ü How to present
  • 23. Find a company that will invest in you. One that’ll teach you fundamentals – ü How to sell ü How to prep for a call ü How to present ü How to close
  • 24. Now I have more than 500 direct reports & am responsible for over $1 billion in annual revenue.
  • 25. And it’s because the fundamentals I learned 23 years ago as an office equipment salesman have stuck with me to THIS day. www.getsidekick.com
  • 26. So sure, your friend may get a head start by taking a bigger paycheck from a company that doesn’t train him.
  • 27. So sure, your friend may get a head start by taking a bigger paycheck from a company that doesn’t train him. Just trust in time, your preparation will pay off.
  • 28. LESSON 3 Experience leads to selling, not constant job changes. www.getsidekick.com
  • 29. I see too many Millennials impatiently jumping from company to company every 18 months in pursuit of “experience.”
  • 30. I have nothing against learning about different industries or exposing yourself to new environments.
  • 31. But I get NERVOUS when I see people bouncing around more than every 2-3 years, particularly if you aren’t advancing. www.getsidekick.com
  • 32. My advice: Get hands-on experience selling. Take all the lessons you learned from training, and use them.
  • 33. My advice: Get hands-on experience selling. Take all the lessons you learned from training, and use them. And use them again.
  • 34. My advice: Get hands-on experience selling. Take all the lessons you learned from training, and use them. And use them again. And again.
  • 35. IN CONCLUSION The only way to move up in sales is to get really good at selling by, well, selling. www.getsidekick.com
  • 36. I started off selling office equipment. www.getsidekick.com
  • 37. I started off selling office equipment. I moved to radio advertising. www.getsidekick.com
  • 38. I started off selling office equipment. I moved to radio advertising. Then television. www.getsidekick.com
  • 39. I started off selling office equipment. I moved to radio advertising. Then television. Then new media at www.getsidekick.com
  • 40. I started off selling office equipment. I moved to radio advertising. Then television. Then new media at And now www.getsidekick.com
  • 41. All wildly different careers. www.getsidekick.com
  • 42. All wildly different careers. But the sales fundamentals have been a constant. www.getsidekick.com
  • 43. So, invest in yourself now to get the fuel you need – and stay on the REAL fast track. www.getsidekick.com
  • 44. Here’s a free tool to help: It’ll show you when prospects open your emails. Click to use for free today. www.getsidekick.com
  • 45. Thank you. www.getsidekick.com Jim Norton SVP of Ad Sales