Whether it is SEO, social media interactions, or your company blog, you want to make sure that your marketing efforts are yielding leads and customers. Moreover, you want to see which marketing channels are performing well and why. Learn how you can use the HubSpot software to understand what Internet marketing metrics to measure and how to leverage this data to make key business decisions and improve the conversion of your channels.
This free webinar will cover:
* What Internet marketing metrics to track and how to gather data about your marketing channels
* How to measure the ROI of each lead generation channel
* How to run tests to improve the effectiveness of your lead generation efforts
* How to do closed loop marketing reporting to analyze the entire sales and marketing funnel
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How To Improve Your Marketing Conversion Using HubSpot Analytics
1. How To Improve Your
Marketing Conversion
With HubSpot
Prashant Kaw Jeanne Hopkins
Inbound Marketing Manager Marketing Team Leader
Twitter: @prashantkaw Twitter: @jeannehopkins
10. Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
www.HubSpot.com/ROI
11. HubSpot Inbound Marketing
Process Tools
Get Found Get Found
• Publish • Content Mgmt
• Promote • Blogging
• Optimize • Social Media
• SEO
Get Found • Analytics
Convert Convert
• Test • Offers / CTAs
• Target Convert • Landing Pages
• Nurture • Email
• Lead Intelligence
• Lead Mgmt
• Analytics
15. Understanding Conversion
Target Market
Conversion is where we take
what we have spent time and Website Visitors
money to get (visitors) and
change it into something
valuable to marketing (leads). Leads
A cost becomes a benefit.
Opportunities
Customers
22. Marketing Analytics vs. Website Analytics
• Website Analytics
• Hits, Page Views, Time on Site
• Page Load Time, Visit Geography
• Marketing Analytics
• Leads & Customers
• Marketing Campaigns
• Closed Loop Marketing
23. Why do you want to measure?
Understand what’s happening with your
marketing efforts and overall business
Decide which marketing programs to
invest in
Control how fast or slow your business is
growing
43. Inbound Marketing ROI
• Inbound marketing focused
companies have a 61% lower cost
per lead
• Active HubSpot customers get an
average of 6 times more leads in 6
months
• www.HubSpot.com/ROI
44. Summary
Questions you should be able to answer:
• How many visitors, leads and
customers am I getting?
• What is driving those visitors, leads
and customers?
• What are my best and worst sources of
leads and sales?
• How can I grow sales?
• How can I lower marketing costs?