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How to Improve the Quality of
 Your Leads with HubSpot



Jeanne Hopkins, Convert Team Leader
Kirsten Knipp, Product Evangelist
Agenda

  Jeanne
  • Lead Nurturing – What is it?
  • Tips – Content, Offers


  Kirsten
  • How to Use HubSpot’s Software to
    Nurture and Analyze Your Leads
Biggest Marketing Challenge: Leads

  25%



  20%



  15%



  10%



   5%



   0%
        Getting Leads   SEO   Social Media   Time   Education   Budget   Other
Why did you attend this webinar?
Were you aware?

  Only in the last third of
  the buying process do
    customers want to
  engage with sales rep.
Lead Nurturing is about Conversion

   Converting Prospects into Leads
   • Landing Pages
   • Forms
   Converting Leads into Opportunities
   • Nurturing
Things to Think About

  What makes a lead more sales ready
          for my company?

Particular conversion event (demo request)?

  Multiple conversion events (2 or more)?

     Particular data (VP Finance title)?
The Content “Magnet”

                         •Blog posts
                       •Consultation
                          •Free Trial
                           •Demos
                         •Webinars
                       •Whitepapers
                           •eBooks
                       •Case studies
                          •Podcasts
                        •Newsletters
                          •Research
Were you aware?


   Lead nurturing helps
     generate 50% more
  sales ready leads at 33%
     lower cost per lead.
How to Use
HubSpot Lead Nurturing
Getting Started with HubSpot
The Basics of Lead Nurturing
Create a Campaign on HubSpot
Select Emails for Your Campaign
Write your Email
Preview the Email
Add More Emails to Your Campaign
Turn On Your Campaign!
Measure Your Campaigns
Lead Intelligence
Lead Intelligence
Wrap-up

   Lead nurturing can help you
   generate more sales-ready leads at
   a lower cost
   HubSpot provides lead intelligence
   and lead nurturing automation

         Try HubSpot Today!
  Get Started with a Free 7-day Trial
Q&A
Thank You!


@jeannehopkins
 @kirstenpetra

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