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How to Get Started in Mobile Marketing,[object Object],Jeanne Hopkins, Director of Marketing, HubSpot,[object Object],Jamie Turner, Author, Founder of 60 Second Marketer,[object Object],#GoMobile,[object Object]
#GoMobile,[object Object]
Introductions,[object Object],Director of Marketing at HubSpot,[object Object],Responsible for Top of the Funnel inbound marketing programs at HubSpot,[object Object],Named one of the Top 20 Women to Watch in Sales Lead Management,[object Object],Co-authoring Go Mobile with Jamie Turner,[object Object]
Introductions,[object Object],Co-author of How to Make Money with Social Media and Go Mobile ,[object Object],Founder of the 60 Second Marketer,[object Object],Profiled in world’s best-selling advertising and promotions textbook,[object Object],Speaks around the globe on the topics of social media, mobile media and branding,[object Object]
Agenda ,[object Object],Mobile Media Facts and Figures (10 minutes),[object Object],How Brands Connect with Consumers (10 minutes),[object Object],Mobile Marketing Tactics (30 minutes,[object Object],Applause, Encore and Standing Ovation (57 minutes),[object Object],#GoMobile,[object Object]
Today’s Poll,[object Object]
Mobile Media facts and figures,[object Object]
Mobile Media Facts and Figures,[object Object],There are 6.8 billion people on the planet. 4.5 billion own a mobile phone. Only 4.2 billion own a toothbrush ,[object Object],The growth rate of the iPhone was 10 times faster than the growth rate of AOL,[object Object],Gartner Group predicts that by 2013 the number one way people will access the internet will be through their mobile devices,[object Object],#GoMobile,[object Object]
Mobile Media Facts and Figures,[object Object],Mobile coupons generate 10 times the redemption rate of traditional coupons,[object Object],70% of all mobile searches are acted upon within an hour vs. 30% of all traditional searches,[object Object],#GoMobile,[object Object]
5 Mobile marketing myths,[object Object]
5 Mobile Marketing Myths,[object Object],Myth #1: Everyone Has an iPhone,[object Object],Only about 35% of the population owns any kind of smartphone,[object Object],Android has grabbed 41% share of smartphone users who have purchased a phone in the past 6 months, compared with 27% for Apple and 19% for Blackberry,[object Object],#GoMobile,[object Object]
5 Mobile Marketing Myths,[object Object],Myth #2: You Need an App for That...,[object Object],With the rise of HTML5, the functionality and feel of mobile websites is nearing that of Apps,[object Object],You will need an App if you want to take advantage of augmented reality and other features,[object Object],But if you just want to provide consumers with a way to connect with you via mobile, a mobile website is fine,[object Object],#GoMobile,[object Object]
5 Mobile Marketing Myths,[object Object],Myth #3: Mobile is the Internet, Just Smaller,[object Object],People use mobile differently from how they use the internet,[object Object],They use mobile to find information quickly, compare prices and find local businesses,[object Object],People on PCs are more likely to surf social networking sites and conduct long-term searches,[object Object],Search is twice as prevalent on mobile web than on a PC,[object Object],1/3 of all searches on mobile are local and 70% of searches lead to action within one hour,[object Object],#GoMobile,[object Object]
5 Mobile Marketing Myths,[object Object],Myth #4: Mobile is Only for Big Companies,[object Object],75% of al marketers are planning to add mobile to their marketing mix this year,[object Object],3 simple ways to ways to get into mobile:,[object Object],Get involved with location based services such as Foursquare, Gowalla and Facebook Places,[object Object],Optimize your website for mobile,[object Object],Make sure your company contact information is up-to-date and claim your business listing on Google,[object Object],#GoMobile,[object Object]
5 Mobile Marketing Myths,[object Object],Myth #5: Mobile is Just for Teenagers,[object Object],The average age of a person who sends text messages is 35,[object Object],The number of baby boomers texting and shopping using their mobile phone nearly doubled between 2007 and 2009,[object Object],35- to 44-year-olds are the most likely to have downloaded an App in the last 30 days,[object Object],#GoMobile,[object Object]
How brands use mobile marketing,[object Object]
Mobile Operating Systems,[object Object]
How People Use Smartphones,[object Object],Source: The Mobile Movement Study,[object Object]
How Brands Use Mobile Marketing,[object Object],Mobile Web Sites ,[object Object],Short Message Service (SMS),[object Object],Multimedia Message Service (MMS),[object Object],Mobile Display Ads,[object Object],Mobile Paid Search,[object Object],Location-Based Marketing and Near Field Communications,[object Object],Apps,[object Object],2D Codes,[object Object],Mobile Email,[object Object],Tablet Computing,[object Object]
Mobile websites,[object Object]
Mobile Websites,[object Object]
SMS and MMS,[object Object]
Short Message Service,[object Object],The most common phone-based activity among U.S. cell phone users of all ages,[object Object],Used by American Idol, the American Red Cross and others,[object Object],Used by CNN, Mashable and ABC News for push notifications,[object Object],Used by doctors to remind patients of appointments,[object Object],Used by airlines to update people on flights,[object Object],#GoMobile,[object Object]
Multimedia Message Service,[object Object],What can you send via MMS?,[object Object],Images,[object Object],Text,[object Object],Audio,[object Object],Animations,[object Object],Video,[object Object]
Mobile Display,[object Object]
Mobile Display,[object Object],Sold on a Cost Per Click (CPC), Cost Per Acquisition (CPA) or Cost Per Thousand (CPM) basis,[object Object],Popular platforms include iAd (Apple), Millennial Media (Independent), Ad Mob (Google) and others,[object Object],#GoMobile,[object Object]
Mobile Display,[object Object],#GoMobile,[object Object]
Mobile Display,[object Object],#GoMobile,[object Object]
Mobile Display,[object Object],#GoMobile,[object Object]
Mobile Display,[object Object],#GoMobile,[object Object]
Mobile Display,[object Object],#GoMobile,[object Object]
Mobile Display: Targeting Options,[object Object],Custom audiences -- TV fans, telecom switchers, business travelers, etc.,[object Object],Location-Based Advertising,[object Object],Nielsen Top 100 Sites,[object Object],WiFi context targeting -- cable provider, hotels, airports, etc.,[object Object],Geographic targeting -- Country, DMA, etc.,[object Object],Demographic targeting,[object Object],Time of day targeting,[object Object],Advertiser retargeting through pixels or clicker tracking,[object Object],Carrier/handset targeting,[object Object],Age of device/profile,[object Object],#GoMobile,[object Object]
Mobile Paid Search,[object Object]
Activities Conducted on Mobile,[object Object],#GoMobile,[object Object]
Mobile Paid Search,[object Object],Less competition than with traditional search,[object Object],Local queries are the norm -- movies, restaurants, bars, coffee shops, etc.,[object Object],Click-to-call and click-to-map are important,[object Object],Voice search is now available for all major search engines,[object Object]
Location-based advertising, location-based services and near field communications,[object Object]
Location-Based Advertising,[object Object],Uses Geo-Fencing to figure out where you are,[object Object],SMS, display ads and paid search ads can be targeted by location,[object Object],#GoMobile,[object Object]
Location-Based Services,[object Object],#GoMobile,[object Object]
Tips on Using Location-Based Services,[object Object],First of all, claim your business,[object Object],Reward first-time visitors,[object Object],Change deals often,[object Object],Promote group check-ins. The more in a group, the better the deal,[object Object],Interact with customers. Make them accomplish a small task (Origami napkin) to redeem,[object Object],Promote to those checking-in nearby,[object Object],#GoMobile,[object Object]
Near Field Communications,[object Object]
Near Field Communications,[object Object]
Mobile Apps,[object Object]
Mobile Apps,[object Object]
How Apps Are Used,[object Object]
Augmented Reality Apps,[object Object]
2D Codes,[object Object]
2D codes can be used to deepen relationship with audience,[object Object],Come in many formats: QR Codes, Datamatrix, EZ Code, Microsoft Tag, SPARQCode and ScanLife,[object Object],2D code reader can be downloaded from SPARQ.it,[object Object]
2D Codes,[object Object]
Q: Where Have You Scanned a 2D Code?,[object Object]
2D Codes,[object Object],2D codes can drive people to websites, to phone numbers, to contact information and even to text messages,[object Object],The first person to scan this code and send me a text message from it wins a copy of “How to Make Money with Social Media.”,[object Object]
Let’s Generate a 2D Code,[object Object]
2D Codes,[object Object]
2D Codes,[object Object]
2D Codes,[object Object]
2D Codes,[object Object]
2D Codes,[object Object]
2D Codes,[object Object]
2D Codes,[object Object]
2D Codes,[object Object]
2D Codes,[object Object]
2D Codes,[object Object]
2D Codes,[object Object]
2D Codes,[object Object]
2D Codes,[object Object]
2D Codes,[object Object]
2D Codes,[object Object]
How to get started in mobile marketing today,[object Object]
How to Get Started in Mobile Today,[object Object],Step #1: Mobilize your website,[object Object],Step #2: Watch how your competitors are using mobile media,[object Object],Step #3: Start using mobile media yourself,[object Object],Step #4: Read everything you can about mobile media (start with MobileCommerceDaily.com),[object Object],Step #5: Claim your business on location-based applications,[object Object],Step #6: Run a mobile ad campaign,[object Object],#GoMobile,[object Object]
How to Get Started in Mobile Today,[object Object],Step #7: Create a 2D or QR code promotion,[object Object],Step #8: Design an iPhone or a Smart Phone app,[object Object],Step #9: Encourage interactivity (e.g., CNN and Virgin Air),[object Object],Step #10: Integrate,[object Object],Step #11: Track your results,[object Object],Step #12: Test your way into success,[object Object],#GoMobile,[object Object]
Thank you!,[object Object],Jamie Turner, Founder and Chief Content Officer at the 60 Second Marketer,[object Object],Jeanne Hopkins, Director of Marketing, HubSpot,[object Object],Jamie and Jeanne are the co-authors of Go Mobile to be published by John Wiley & Sons in 2012,[object Object]

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