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LIVE WEBINAR: HOW TO GET 
50K EMAIL SUBSCRIBERS IN A YEAR 
Learn how Noah 
Kagan got 50k+ 
email subscribers in 
10 simple...
Meet Your Speakers: 
Moderator: 
@AmandaSibley 
Campaigns Manager, HubSpot 
Presenter: 
@NoahKagan 
Founder, AppSumo.com
Housekeeping Notes 
ü Presentation will be recorded and sent out 
tomorrow to all attendees 
ü Interact with us in the q...
And now on to the presentation… 
50,000 Emails in 8 months, 
The OkDork.com Story
The Zuckerberg Principle 
FOCUS ON 1 SPECIFIC GOAL
Goal: 
50,000 EMAIL SUBSCRIBERS FOR 
OKDORK.COM BEFORE 2015
Work Backwards from Your Goal 
Map out your plan 
Want the too 
ls for yourself? 
Grab them now at: 
okdork.com/50k
Agenda: 
10 steps to generate 50,000+ subscribers 
1. Ask for Emails 
2. Launch a Course via Email 
3. Scale Your Content ...
Ask for Emails
Ask Nicely
Gate Your Homepage
Use Scroll Box or List Builder via 
SumoMe.com
Optimize Why Someone Should Join
Remove Page Distractions
Optimize Top Pages 
Drive traffic to a 
gated offer from your 
top webpages or 
blog posts
Realize Most People Don’t Read 
Move CTA 
higher up on your 
posts!
The Results? 
Increase conversion rate from 3% → 10%
Launch a Course 
2 Via Email
Launch Campaign W/ Email Sign-Up
Plan Course Promotion In Advance
The Results? 
9,000 
Emails 
*Get 
template 
+ 
email 
launch 
sequence 
for 
free 
at: 
h6p://OkDork.com/50k
3 Scale Your Content
LONG CONTENT = MORE EMAILS
SOLUTION: GUEST BLOGGERS W/ 
UNIQUE CONTENT
The Results? 
6,000 
Emails 
Email tally so far: 
15,000
Optimized Guest 
4 Posting
Create Relationships with External Blog Sites
Include Bonus Materials Linking to Your Site
1. Use BuzzSumo.com to find key articles 
2. Email with 3 titles in your proposal 
3. Create optimized landing page. 
See ...
The Results? 
5,000 
Emails 
Email tally so far: 
20,000
Intermission: Go install 
SumoMe.com and do 1 
optimization now! 
5 Minute Q&A +
5 Giveaways
Example Giveaway:
Critical! 
1. Use KingSumo.com code: HUBSPOTROCKS 
2. Get promoters confirmed BEFORE you launch 
3. Remind entrants to re-...
The Results? 
10,000 
Emails 
Email tally so far: 
30,000
Offer Content 
Upgrades 6
Incentivize your readers 
Offer email bonus 
for subscribing
Bonus Area…
The Results? 
4,000 
Emails 
Email tally so far: 
34,000
7 Recycle Content
Re-promote Every 30 Days
The Results? 
1,500 
Emails 
Email tally so far: 
35,500
Social Advertising to 
Promote Content 8
Facebook Advertising
The Results 
ü Spent $22,614 
ü Generated 11,873 emails 
ü CPA = $1.90
The Results? 
12,000 
Emails 
Email tally so far: 
47,500
Get Involved in 
9 Communities
Pro Tip: Be helpful & participate 
over the long term. Create 
relationships. 
DEVELOP AN “INNER-CIRCLE”
Example: Growth Hackers
The Results? 
2,500 
Emails 
Email tally so far: 
50,000
10 Serve and Repeat
Repackage Your Content
The Results?
The Results? 
5,000 
Emails 
Email tally so far: 
55,000
Final Email Subscriber Tally: 
55,000 
Email Subscribers 
400% 
Increase in Traffic
But wait, there’s more 
Want all the resources / links mentioned? 
http://okdork.com/50k
SumoMe.com 
Free Tools to Increase 
Traffic & Email Subscribers
QUESTIONS?
THANK YOU
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How to Get 50k Email Subscribers in a Year

Download to read offline

View the webinar recording here: http://offers.hubspot.com/increase-email-subscribers Every marketer could use a larger database, but growing it can be difficult. You don't want to spam everyone on the internet in hopes of getting a few more email addresses!

Noah Kagan started 2 multi-million dollar businesses and grew his email list to 700,000+ subscribers. He is presenting on our on-demand webinar about how he grew his email subscriber list by 50,000 in one year!

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How to Get 50k Email Subscribers in a Year

  1. 1. LIVE WEBINAR: HOW TO GET 50K EMAIL SUBSCRIBERS IN A YEAR Learn how Noah Kagan got 50k+ email subscribers in 10 simple activities Brought to you by:
  2. 2. Meet Your Speakers: Moderator: @AmandaSibley Campaigns Manager, HubSpot Presenter: @NoahKagan Founder, AppSumo.com
  3. 3. Housekeeping Notes ü Presentation will be recorded and sent out tomorrow to all attendees ü Interact with us in the questions panel
  4. 4. And now on to the presentation… 50,000 Emails in 8 months, The OkDork.com Story
  5. 5. The Zuckerberg Principle FOCUS ON 1 SPECIFIC GOAL
  6. 6. Goal: 50,000 EMAIL SUBSCRIBERS FOR OKDORK.COM BEFORE 2015
  7. 7. Work Backwards from Your Goal Map out your plan Want the too ls for yourself? Grab them now at: okdork.com/50k
  8. 8. Agenda: 10 steps to generate 50,000+ subscribers 1. Ask for Emails 2. Launch a Course via Email 3. Scale Your Content 4. Optimized Guest Posting 5. Giveaways 6. Content Upgrades 7. Recycling Content 8. Facebook Advertising 9. Community Involvement 10. Syndication
  9. 9. Ask for Emails
  10. 10. Ask Nicely
  11. 11. Gate Your Homepage
  12. 12. Use Scroll Box or List Builder via SumoMe.com
  13. 13. Optimize Why Someone Should Join
  14. 14. Remove Page Distractions
  15. 15. Optimize Top Pages Drive traffic to a gated offer from your top webpages or blog posts
  16. 16. Realize Most People Don’t Read Move CTA higher up on your posts!
  17. 17. The Results? Increase conversion rate from 3% → 10%
  18. 18. Launch a Course 2 Via Email
  19. 19. Launch Campaign W/ Email Sign-Up
  20. 20. Plan Course Promotion In Advance
  21. 21. The Results? 9,000 Emails *Get template + email launch sequence for free at: h6p://OkDork.com/50k
  22. 22. 3 Scale Your Content
  23. 23. LONG CONTENT = MORE EMAILS
  24. 24. SOLUTION: GUEST BLOGGERS W/ UNIQUE CONTENT
  25. 25. The Results? 6,000 Emails Email tally so far: 15,000
  26. 26. Optimized Guest 4 Posting
  27. 27. Create Relationships with External Blog Sites
  28. 28. Include Bonus Materials Linking to Your Site
  29. 29. 1. Use BuzzSumo.com to find key articles 2. Email with 3 titles in your proposal 3. Create optimized landing page. See it now at: Critical! okdork.com/hubspot
  30. 30. The Results? 5,000 Emails Email tally so far: 20,000
  31. 31. Intermission: Go install SumoMe.com and do 1 optimization now! 5 Minute Q&A +
  32. 32. 5 Giveaways
  33. 33. Example Giveaway:
  34. 34. Critical! 1. Use KingSumo.com code: HUBSPOTROCKS 2. Get promoters confirmed BEFORE you launch 3. Remind entrants to re-promote on the last day
  35. 35. The Results? 10,000 Emails Email tally so far: 30,000
  36. 36. Offer Content Upgrades 6
  37. 37. Incentivize your readers Offer email bonus for subscribing
  38. 38. Bonus Area…
  39. 39. The Results? 4,000 Emails Email tally so far: 34,000
  40. 40. 7 Recycle Content
  41. 41. Re-promote Every 30 Days
  42. 42. The Results? 1,500 Emails Email tally so far: 35,500
  43. 43. Social Advertising to Promote Content 8
  44. 44. Facebook Advertising
  45. 45. The Results ü Spent $22,614 ü Generated 11,873 emails ü CPA = $1.90
  46. 46. The Results? 12,000 Emails Email tally so far: 47,500
  47. 47. Get Involved in 9 Communities
  48. 48. Pro Tip: Be helpful & participate over the long term. Create relationships. DEVELOP AN “INNER-CIRCLE”
  49. 49. Example: Growth Hackers
  50. 50. The Results? 2,500 Emails Email tally so far: 50,000
  51. 51. 10 Serve and Repeat
  52. 52. Repackage Your Content
  53. 53. The Results?
  54. 54. The Results? 5,000 Emails Email tally so far: 55,000
  55. 55. Final Email Subscriber Tally: 55,000 Email Subscribers 400% Increase in Traffic
  56. 56. But wait, there’s more Want all the resources / links mentioned? http://okdork.com/50k
  57. 57. SumoMe.com Free Tools to Increase Traffic & Email Subscribers
  58. 58. QUESTIONS?
  59. 59. THANK YOU
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View the webinar recording here: http://offers.hubspot.com/increase-email-subscribers Every marketer could use a larger database, but growing it can be difficult. You don't want to spam everyone on the internet in hopes of getting a few more email addresses! Noah Kagan started 2 multi-million dollar businesses and grew his email list to 700,000+ subscribers. He is presenting on our on-demand webinar about how he grew his email subscriber list by 50,000 in one year!

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