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#Twitter25
Live Webinar: How to
Generate Leads on
Twitter in 25 Minutes a
Day
#Twitter25
Meet Your Experts
Anne Mercogliano
@akmercog
Kipp Bodnar
@KippBodnar
#Twitter25
1. Lead Generation
2. Divide up your 25 minutes a day
3. Inspiring examples
Agenda
#Twitter25
Overview of Lead Generation
#Twitter25
WHAT IS LEAD GENERATION?
#Twitter25
HOW DO YOU ATTRACT LEADS?
#Twitter25
How to Divide Up Your 25 Minutes.
#Twitter25
Create An Awesome
Tweet.
Minutes 0-5
#Twitter25
OPTIMIZE YOUR
TWEET FOR LEAD
GENERATION
t
0-5
#Twitter25
CREATING AN AWESOME TWEETt
0-5
Short Tweet
CTA
One Link
Catchy Copy
3
3
3
3
GOOD:
#Twitter25
BAD (for lead generation):
Hashtag & Mentions
Image
Multiple LinksX
X
X
CREATING AN AWESOME TWEET
0-5
t
#Twitter25
Take Your Tweet to the
Next Level, Promote it.
Minutes 5-8
#Twitter25
YOUR AUDIENCE IS ON TWITTERt
5-8
#Twitter25
5-8
t TARGET YOUR AUDIENCE W/ CONTENT
#Twitter25
Generate leads directly on
Twitter with a lead gen
card.
Minutes 8-12
#Twitter25
1.Description
1.Image
1.Call to action
8-12
t SET UP A LEAD GEN CARD
#Twitter25
CARD BEST PRACTICESt
8-12
#Twitter25
t
8-12
CARD BEST PRACTICES
#Twitter25
t
8-12
CARD BEST PRACTICES
#Twitter25
Try out Conversion
Tracking on Tweets.
Minutes 12-15
#Twitter25
12-15
t SET UP CONVERSION TRACKING
#Twitter25
12-15
t SET UP CONVERSION TRACKING
#Twitter25
12-15
t SET UP CONVERSION TRACKING
#Twitter25
Analyze Your Campaigns.
Minutes 15-20
#Twitter25
Campaign data
Conversion data
Card data
Tweet data
15-20
t ANALYZE TWITTER DATA
#Twitter25
Campaign data
Conversion data
Card data
Tweet data
15-20
t ANALYZE TWITTER DATA
#Twitter25
Campaign data
Conversion data
Card data
Tweet data
15-20
t ANALYZE TWITTER DATA
#Twitter25
Campaign data
Conversion data
Card data
Tweet data
15-20
t ANALYZE TWITTER DATA
#Twitter25
TRACK LEADS & CUSTOMERSt
15-20
Funnel Analytics by Tweet campaign
#Twitter25
Optimize campaigns and
follow up.
Minutes 20-25
#Twitter25
20-25
t OPTIMIZATION
Start Slow
#Twitter25
20-25
t OPTIMIZATION
Start Slow
Make small
tweaks
#Twitter25
20-25
t MAKE SMALL TWEAKS
#Twitter25
20-25
t OPTIMIZATION
Start Slow
Make small
tweaks
Scale Up
#Twitter25
20-25
t FOLLOW UP WITH LEADS
#Twitter25
20-25
t FOLLOW UP WITH LEADS SOCIALLY
#Twitter25
*BONUS* Get Inspired!
#Twitter25
#Twitter25
#Twitter25
Thank you!
#Twitter25
Q&A
#Twitter25
@KippBodnar
@Akmercog
@AmandaSibley
#Twitter25
Thank you to all our
influencers who gave us tips
for our pre-webinar! If you
have one of your own, Tweet
it now using #Twitter25
#Twitter25
“Stop using Twitter randomly.
Follow and interact with your
prospects and customers.”
@pc4media
#Twitter25
“Make it funny.”
@pelonxiio
#Twitter25
“Know your style. Make it
your substance.”
@ell_enn
#Twitter25
“Focus first on providing
service and building
community.”
@writer_sheri
#Twitter25
“Interaction is key! Sometimes it's hard just to
find 5 or 10 minutes in the day to tweet, but it's
worth the effort. I find the more time I make to
interact with people the more followers I gain.
Using hashtags that relate to what you're posting
also helps.”
@Absoloot
#Twitter25
“Ask questions. Tweets that
ask questions get a higher
rate of engagement.”
@CoreyMichelle
#Twitter25
“Be mindful of what you
tweet/retweet. Don't use too
many #hashtags. Your social
media should tell a cohesive
story.”
@Philo4Thought
#Twitter25
“If you are featured in a news item or press,
because to thank and call out the journalist
or publication rather than yourself. E.g. "Had
so much fun talking to @journalistshandle
about #industrystuff last week! link-to-
article.com.”
@Mdwainwright
#Twitter25
“Share relevant knowledge that will
evince interest. Don't market products
directly.”
@Debleena
#Twitter25
“Be real.”
@Stevecars
#Twitter25
“Before considering inventing a
hashtag, research if there's a similar
one. It may already carry a trending
topic status or have the potential of
being one.”
@Jaydj
#Twitter25
“If you want to be an authority on
Twitter you have to understand what
your community needs, why they need
it and when you deliver provide
massive value.”
@BrandonKrieger
#Twitter25
“Add hashtags in social sharing links on
landing pages using HubSpot.”
@btrandolph
#Twitter25
Always engage in conversations
with others! It could be as simple as
tweeting doing your favorite
sporting event or TV show using
their hashtag.
@stand_out_style
#Twitter25
Focus on giving information that people
doing business with me would benefit
from. Interact with like-minded
tweeters.
@Utahbizdev
#Twitter25
When drafting a tweet, think of a
purpose: selling a product, raising
awareness or generate attendance.
@at_lotus
#Twitter25
During event registration, ask for
attendees Twitter handle, and then
interact with them during the event.
@hanspetermeyer
#Twitter25
Tweet 24/7 without being online 24/7.
Be visible at all times and get more
followers. Use a scheduling tool like
social inbox to schedule Tweets 24/7.
@Shannopop

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How to Generate Leads on Twitter in 25 Minutes a Day

Hinweis der Redaktion

  1. Lead Lead Generation Direct response Lead tracking Why is it important?
  2. Sales needs leads! Twitter is a great place to attract leads and fill the top of your funnel. HubSpot uses twitter both for organic lead generation and paid lead generation.
  3. [Kipp]  Tip 1 --”Content Strategy to Support your Twitter Strategy”
  4. [Kipp]   Create an optimized tweet for lead generation.
  5. An optimized tweet has cathy copy to attract more eyeballs initially, and a strong CTA. It also has only one clickable item, to avoid actions other than the lead generation link in the tweet.
  6. After analyzing data earlier, take what you learned and make adjustment to campaigns. This could be as simply as adjusting the time of day a campaign is running, to as expensive as completely cutting all promoted tweets and putting all time and effort into lead generation cards. Hey, if the data suggests they are doing the best, you would be silly not to!
  7. After analyzing data earlier, take what you learned and make adjustment to campaigns. This could be as simply as adjusting the time of day a campaign is running, to as expensive as completely cutting all promoted tweets and putting all time and effort into lead generation cards. Hey, if the data suggests they are doing the best, you would be silly not to!
  8. After analyzing data earlier, take what you learned and make adjustment to campaigns. This could be as simply as adjusting the time of day a campaign is running, to as expensive as completely cutting all promoted tweets and putting all time and effort into lead generation cards. Hey, if the data suggests they are doing the best, you would be silly not to!
  9. After analyzing data earlier, take what you learned and make adjustment to campaigns. This could be as simply as adjusting the time of day a campaign is running, to as expensive as completely cutting all promoted tweets and putting all time and effort into lead generation cards. Hey, if the data suggests they are doing the best, you would be silly not to!
  10. Blue – high converting topics Red – low converting topics, but high volume of leads, not from current month. % are relative, as we are only looking at half the customers.
  11. Blue – high converting topics Red – low converting topics, but high volume of leads, not from current month. % are relative, as we are only looking at half the customers.
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