4. Top 3 challenges
1 Getting people to respond to invites
2 Getting people to pay attention to invites
3 Minimizing no shows
Challenge
5. Agenda:
1 What do you and your attendees want?
2 Break through the noise
3 What are your promo channels?
4 Social media + events
Challenge
6 Post-event activities & follow-up
9. Learn what attendees desire:
1 What of our past events have you attended?
2 Why do you attend events?
3 What types of events interest you?
4 What social media tools do you use?
Ask the uncomfortable question about a previous event:
“What didn’t you like about our last event?”
10. Top 3 things attendees want:
1 What is in it for me?
2 Why would I want to attend?
3 What topics/trends drive a response?
11. Event success
Event organizers wanted:
• Increase attendees to events
• Update perception of chapter
• Fundraise for Sidney M. Oman
Cancer Center
Attendees wanted:
• Something interesting to do
while giving back
• Attending an “It” event
11
12. Event success
What organizers achieved:
• 7,800 attendees
• 250 volunteers
• Profit of $150,000
• Increased engagement
What attendees received:
• A good time and doing
something good
• New wines and a way to be
involved
• Motivation & resources for
next event
12
14. Break through the noise
1 Create objectives for you and your attendees
2 Identify the right people and ways to promote
3 Monitor before, during & after
4 Use this info to make next event rock
15. Break through the noise
• People new and familiar
with you?
• What makes them the
same/ different?
• Influence in networks (local
and social)?
Ideal
Attendee
17. Break through the noise
1 Create a steady stream of content
2
Stage timing to keep their
interest
3 Make each post
unique & compelling
18. Promotional Foundation
Start with those who know you
and love you- Email Invites!
• Branding is important
• 79% of respondents said they hit
the "report spam" button when
they don't know who the sender
is.-Email Sender and Provider Coalition
• Show your personality
• Use a subject line & headline
that captures and keeps
attention
• Personalize the message to 79% hit the "report
each recipient spam" button when
• Provide event details they don't know who
the sender is.-Email Sender
and Provider Coalition
19. Engage with Video in Today, 71% of the U.S. online
audience watches video on the
Email Invites internet, and the number of
streams consumed should more
than double by 2013 – Forrester
Research 2009
Video in email can increase click-
through rates by as much as
three-hundred percent – Forrester
Research 2009
Do your invites do
more than just ask
people to come?
20. Promotional Foundation
How do you know if your invites did their job?
Invitees share in
Social Media
21. 3 weeks:
5 weeks: Reminder, speaker
info & discounts
Personal email invites
1 week:
Don’t miss email with
social media.
22. Use shareworthy
content:
-Showcase speakers and
related content
-Feature reviews from past
events
-Use the words that
attendees use, not internal
jargon
Design for
sharing and
search
38. Social Media + Events = Success
Use communications on social networks to create awareness
and enthusiasm to attend
39. Facebook + Events= Success
1 Register right from Facebook
2 Talk with and respond to questions
3 Encourage comments and likes
40. Facebook+ Events = Success
Consider a custom landing page to promote your event
41. Photos
and
Video
Share
materials
Share
via
Mobile
During Event -
Live
Updates
Facebook
42. Twitter+ Events = Success
Use Twitter to create a place online for conversations about the event
• Create and use a
#hashtag for the event
• Thank each sponsor for
the contribution they’ve
provided.
Include their handles in
the tweet
• Raise awareness
Guess Speakers
Topic & Issues
addressed
43. Twitter + At Events= Success
1 Attendees tweet using #hashtag
2 Live feed of photos & videos
3 Add their handles to name tags
Twitter has 165 Million Users –
50% of them use Twitter Mobile.
–Mashable.com, “Mobile by the Numbers
44. LinkedIn + Events = Success
Join LinkedIn Groups
Join Groups where the
people you want to attend
participate.
Can’t find one? Start one
and nurture the conversation.
Ask questions in the group
– Follow up with those who
posted
– Answer questions asked of
you
Understand your connections through
InMap:
http://inmaps.linkedinlabs.com/
45. LinkedIn + Events = Success
Promote your
event in your
profile and on
your updates
Invite your
LinkedIn
connections
Live updates
from event in
status
updates and
groups
46. YouTube + Events = Success
Create a strong desire to attend with
a video
Promote your event on your website or email and
include a YouTube video
Guest speakers
Activities
Success stories
Increase attendance with videos.
47. Mobile + Events = Success
Do you have a Foursquare venue?
Create a location to check in
Co-marketing with local businesses?
Drive traffic to each other
Leave a tip or review about your
event
Leave a “To Do” about your event
Scavenger hunt around event
– Hints in tips area
– Understand interests of people
checking in (profile info)
Location-Based Services information
http://www.socialquickstarter.com
48. • Watch how many and who
has checked in
• Review comments, tips and
to do’s left by attendees
• Watch for instant feedback
Real information in real time – Negative comments
about the food
– Problems with the
facility
How can you use
mobile at the
event?
49. Mobile + Events = Success
Consider using QR Codes to keep the interaction going
Direct to web-based event
information
Get feedback via a poll or short
survey
Access video content that is
complementary to the event
objectives
Access live Twitter stream
focused on event #hashtag How do I build? -http://bit.ly/
Add- .qr at end of shortened url
Direct access to Facebook
event
QR Code information http://www.socialquickstarter.com
66. What to Ask in a Survey:
1 Were you satisfied with the content?
2 How likely are you to come again?
3 Will you refer others?
4 What did you like or not like
about the event?
74. Next Steps:
1
See how event marketing works in a live tour
from Constant Contact:
http://conta.cc/EasyEvents
2 Learn how to leverage inbound marketing to
promote your events with HubSpot:
www.HubSpot.com/demo