Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Advanced Business Blogging: Coaching Clients to Blogging Success<br />Marketing AgencyTraining Program<br />November 2010<...
Agenda<br />Why Blog<br />Step One: Conduct Keyword Research<br />Step Two: Write Content<br />Step Three: Optimizing Your...
Exponential Effects<br />
Off Page SEO: Link Building<br />4<br />We believe recommendations from friends because we trust the person saying this. <...
How Do You Get Links: Have Something to Link To!<br />
More Indexed Pages<br />6<br />
More Content Drives More Visitors & Power<br />
More Visitors<br />8<br />
Blogging Means More Inbound Links<br />
A Nice-Looking Restaurant Site<br />
Another Nice-Looking Restaurant Site<br />What’s the difference?<br />
Blog = Better SEO, More Traffic<br />Data from website.grader.com and compete.com<br />
Agenda<br />Why Blog<br />Step One: Conduct Keyword Research<br />Step Two: Write Content<br />Step Three: Optimizing Your...
Key #1: Identify Target Personas<br />Kadient photo by: David Meerman Scott<br />
What Keywords Will Attract Your Leads?<br />Fill posts with them! <br />Build an archive of content full of them!<br />
Pick Your Keyword Battles with Keyword Grader<br />
Agenda<br />Why Blog<br />Step One: Conduct Keyword Research<br />Step Two: Write Content<br />Step Three: Optimizing Your...
Get Into the Content Mindset<br />Make emails into blog posts<br />Turn forum posts into blog posts<br />Shoot videos at e...
Plan a Mix of Posts<br />News<br />Opinion<br />Feature<br />Photos<br />Video<br />
Raisin Bran – Basic, Everyday Posts<br />How to posts<br />Rich in keywords<br />Get good at whipping them out<br />Make s...
Spinach – Healthy, Thoughtful Posts<br />Should establish your site as a thought leader in the industry<br />Put time into...
Roasts – Big Blog Projects<br />Lots of work<br />Lots of links, discussion and attention<br />Pick them well<br />
Tabasco – Posts That Start Fires<br />Make a bold statement<br />Be prepared to defend yourself<br />Lots of comments and ...
Chocolate Cake – The Sweet Stuff<br />These posts make your blog fun<br />A chance to poke fun at yourself<br />Lots of tr...
Pick a Publishing Schedule<br />Once a week? Every Monday and Wednesday?<br />Stick to it<br />The goal is to build up a b...
Agenda<br />Why Blog<br />Step One: Conduct Keyword Research<br />Step Two: Write Content<br />Step Three: Optimizing Your...
Optimize Every Blog Post<br />
Blog Article Analysis with Page Grader<br />
Convert Conversations<br />Targeted calls to action at every step<br />
Agenda<br />Why Blog<br />Step One: Conduct Keyword Research<br />Step Two: Write Content<br />Step Three: Optimizing Your...
Publish Content to Social Media<br />
Good Content Spreads<br />
What Gets Shared?<br />Rarely <br />Shared<br />Frequently<br />Shared<br /><ul><li> Product info
 Free trials
 Software documentation
 New data
 Funny videos
 Top-notch blog posts</li></li></ul><li>Encourage Sharing of Content<br />
Agenda<br />Why Blog<br />Step One: Conduct Keyword Research<br />Step Two: Write Content<br />Step Three: Optimizing Your...
Pageviews<br />Which post is getting the most attention<br />
Comments<br />Quantitatively, a good indicator of engagement<br />Qualitatively, a great way to listen to market<br />
Authority: Inbound Links<br />Measure the SEO impact of your blog<br />An indicator of your blog’s role in outside convers...
Blog Article SEO Analysis<br />
Blog Article Analysis<br />
Track Blog Subscribers<br />
Agenda<br />Why Blog<br />Step One: Conduct Keyword Research<br />Step Two: Write Content<br />Step Three: Optimizing Your...
How to Get Help… <br />
Learn the Value of the HubSpot Software…<br />As a Marketing agency or consultant, you have access to longer trials IF you...
What’s HubSpot?<br />Inbound marketing software + training<br />Over 3,500 customers in 2 years<br />175 employees<br />St...
Learn the Benefits of the Value Added Reseller Program<br />Group of 200+ marketing agencies and consultants who leverage ...
Ask for Help… <br />Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: ht...
List of Upcoming Classes/Link to Recordings<br />48<br />http://www.hubspot.com/partners/training-program/classes<br />
Upcoming SlideShare
Loading in …5
×
Upcoming SlideShare
Achieving Measurable Results with Advanced Business Blogging
Next
Download to read offline and view in fullscreen.

5

Share

Download to read offline

How to Coach Your Clients to Blogging Success

Download to read offline

Class six of the HubSpot Training Program for Marketing Agencies and Consultants.

Related Books

Free with a 30 day trial from Scribd

See all

Related Audiobooks

Free with a 30 day trial from Scribd

See all

How to Coach Your Clients to Blogging Success

  1. 1. Advanced Business Blogging: Coaching Clients to Blogging Success<br />Marketing AgencyTraining Program<br />November 2010<br />Peter Caputa IV<br />Partner Program Manager<br />Twitter: @pc4media<br />pcaputa@hubspot.com<br />#HubSpotBlogging<br />
  2. 2. Agenda<br />Why Blog<br />Step One: Conduct Keyword Research<br />Step Two: Write Content<br />Step Three: Optimizing Your Content<br />Step Four: Promote Your Content in Social Media<br />Step Five: Analyze How Each Blog Post Has Done<br />How to Get Help<br />
  3. 3. Exponential Effects<br />
  4. 4. Off Page SEO: Link Building<br />4<br />We believe recommendations from friends because we trust the person saying this. <br />Links trusted websites are online recommendations.<br />
  5. 5. How Do You Get Links: Have Something to Link To!<br />
  6. 6. More Indexed Pages<br />6<br />
  7. 7. More Content Drives More Visitors & Power<br />
  8. 8. More Visitors<br />8<br />
  9. 9. Blogging Means More Inbound Links<br />
  10. 10. A Nice-Looking Restaurant Site<br />
  11. 11. Another Nice-Looking Restaurant Site<br />What’s the difference?<br />
  12. 12. Blog = Better SEO, More Traffic<br />Data from website.grader.com and compete.com<br />
  13. 13. Agenda<br />Why Blog<br />Step One: Conduct Keyword Research<br />Step Two: Write Content<br />Step Three: Optimizing Your Content<br />Step Four: Promote Your Content in Social Media<br />Step Five: Analyze How Each Blog Post Has Done<br />How to Get Help<br />
  14. 14. Key #1: Identify Target Personas<br />Kadient photo by: David Meerman Scott<br />
  15. 15. What Keywords Will Attract Your Leads?<br />Fill posts with them! <br />Build an archive of content full of them!<br />
  16. 16. Pick Your Keyword Battles with Keyword Grader<br />
  17. 17. Agenda<br />Why Blog<br />Step One: Conduct Keyword Research<br />Step Two: Write Content<br />Step Three: Optimizing Your Content<br />Step Four: Promote Your Content in Social Media<br />Step Five: Analyze How Each Blog Post Has Done<br />How to Get Help<br />
  18. 18. Get Into the Content Mindset<br />Make emails into blog posts<br />Turn forum posts into blog posts<br />Shoot videos at events<br />Interview customers for your blog<br />Repurpose company data for public reports<br />Share lessons you learn<br />Create lists of trends or thoughts<br />Share & comments on links/articles you enjoy<br />Flick Photo: Cindiann<br />
  19. 19. Plan a Mix of Posts<br />News<br />Opinion<br />Feature<br />Photos<br />Video<br />
  20. 20. Raisin Bran – Basic, Everyday Posts<br />How to posts<br />Rich in keywords<br />Get good at whipping them out<br />Make sure they’re useful<br />Flickr Photo: greeneyesmilw<br />
  21. 21. Spinach – Healthy, Thoughtful Posts<br />Should establish your site as a thought leader in the industry<br />Put time into them<br />Don’t do too many<br />Flickr Photo: ulteriorepicture<br />
  22. 22. Roasts – Big Blog Projects<br />Lots of work<br />Lots of links, discussion and attention<br />Pick them well<br />
  23. 23. Tabasco – Posts That Start Fires<br />Make a bold statement<br />Be prepared to defend yourself<br />Lots of comments and links<br />Too many of these posts could lose trust<br />Flickr Photo: ANOXLOU <br />
  24. 24. Chocolate Cake – The Sweet Stuff<br />These posts make your blog fun<br />A chance to poke fun at yourself<br />Lots of traffic/links <br />Often video, images<br />Flickr Photo: scubadive67 <br />
  25. 25. Pick a Publishing Schedule<br />Once a week? Every Monday and Wednesday?<br />Stick to it<br />The goal is to build up a body of keyword-rich content (create an asset)<br />
  26. 26. Agenda<br />Why Blog<br />Step One: Conduct Keyword Research<br />Step Two: Write Content<br />Step Three: Optimizing Your Content<br />Step Four: Promote Your Content in Social Media<br />Step Five: Analyze How Each Blog Post Has Done<br />How to Get Help<br />
  27. 27. Optimize Every Blog Post<br />
  28. 28. Blog Article Analysis with Page Grader<br />
  29. 29. Convert Conversations<br />Targeted calls to action at every step<br />
  30. 30. Agenda<br />Why Blog<br />Step One: Conduct Keyword Research<br />Step Two: Write Content<br />Step Three: Optimizing Your Content<br />Step Four: Promote Your Content in Social Media<br />Step Five: Analyze How Each Blog Post Has Done<br />How to Get Help<br />
  31. 31. Publish Content to Social Media<br />
  32. 32. Good Content Spreads<br />
  33. 33. What Gets Shared?<br />Rarely <br />Shared<br />Frequently<br />Shared<br /><ul><li> Product info
  34. 34. Free trials
  35. 35. Software documentation
  36. 36. New data
  37. 37. Funny videos
  38. 38. Top-notch blog posts</li></li></ul><li>Encourage Sharing of Content<br />
  39. 39. Agenda<br />Why Blog<br />Step One: Conduct Keyword Research<br />Step Two: Write Content<br />Step Three: Optimizing Your Content<br />Step Four: Promote Your Content in Social Media<br />Step Five: Analyze How Each Blog Post Has Done<br />How to Get Help<br />
  40. 40. Pageviews<br />Which post is getting the most attention<br />
  41. 41. Comments<br />Quantitatively, a good indicator of engagement<br />Qualitatively, a great way to listen to market<br />
  42. 42. Authority: Inbound Links<br />Measure the SEO impact of your blog<br />An indicator of your blog’s role in outside conversations<br />
  43. 43. Blog Article SEO Analysis<br />
  44. 44. Blog Article Analysis<br />
  45. 45. Track Blog Subscribers<br />
  46. 46. Agenda<br />Why Blog<br />Step One: Conduct Keyword Research<br />Step Two: Write Content<br />Step Three: Optimizing Your Content<br />Step Four: Promote Your Content in Social Media<br />Step Five: Analyze How Each Blog Post Has Done<br />How to Get Help<br />
  47. 47. How to Get Help… <br />
  48. 48. Learn the Value of the HubSpot Software…<br />As a Marketing agency or consultant, you have access to longer trials IF you are interested in becoming a HubSpot Partner/Value Added Reseller <br />Start a 30 day free trial for your website. http://bit.ly/99SOv or client: http://bit.ly/7bENS<br />Gives you access to http://success.hubspot.com<br />
  49. 49. What’s HubSpot?<br />Inbound marketing software + training<br />Over 3,500 customers in 2 years<br />175 employees<br />Still growing! <br />
  50. 50. Learn the Benefits of the Value Added Reseller Program<br />Group of 200+ marketing agencies and consultants who leverage HubSpot software to more effectively and efficiently provide value to their clients. <br />Support for developing new services, building lead funnel, sales and customer support and assistance, ensuring customer ROI and success. <br />Margin share of 20% on all deals for the life of the customer<br />Additional benefits for VARs who bring on 3+ customers and maintain high customer success rates. <br />46<br />A Group that Wants to Change How the World Does Marketing!<br />
  51. 51. Ask for Help… <br />Request a Consultation with a Senior Member of the HubSpot Team to discuss your skills, goals, etc: http://www.hubspot.com/partners/marketing-agency-consultation-request<br />Apply for Sales Development Program: http://www.hubspot.com/partners/marketing-agency-sales-development-program/<br />
  52. 52. List of Upcoming Classes/Link to Recordings<br />48<br />http://www.hubspot.com/partners/training-program/classes<br />
  53. 53. Weekly Email about Upcoming Classes - Thursday<br />49<br />
  54. 54. Live Webinar: Every Tuesday @ 1PM EST<br />50<br />Additional Webinars SOMETIMES on Thursday at 2PM EST<br />
  55. 55. Register for Weekly Class(es) to Get Login<br />51<br />
  56. 56. Some Homework & Recorded Stuff Too…<br />52<br />Download: http://www.hubspot.com/partner-program--inbound-marketing-calculator<br />
  • xtsimy

    Mar. 6, 2015
  • mcmarketing111

    Jun. 17, 2013
  • dcwonderwoman

    May. 22, 2012
  • TonyCookUSA

    Jan. 19, 2012
  • tipiwi

    Dec. 10, 2010

Class six of the HubSpot Training Program for Marketing Agencies and Consultants.

Views

Total views

2,366

On Slideshare

0

From embeds

0

Number of embeds

169

Actions

Downloads

120

Shares

0

Comments

0

Likes

5

×