15. US SOCIAL NETWORK USER PENETRATION BY AGE
90%
81%
82%
72%
58%
52%
31%
12-17 YO
18-24 YO
25-34 YO
35-44 YO
45-54 YO
55-64 YO
65+
15
16. AVG HOURS/WEEK SPENT ON THIS ONLINE ACTIVITY*
4.6
4.4
3.7
2.9
2.7
2.3
1.8
Shopping
Browsing
Gaming
Multimedia
Social
News
Email
16
*WORLDWIDE
17. TOP 5 ONLINE ACTIVITIES OF US INTERNET USERS
(RANKED BY MINUTES SPENT AND SHARE OF TIME SPENT ONLINE)
VIDEOS/MOVIES
4%
PORTALS
4%
EMAIL
8%
ONLINE GAMES
10%
SOCIAL NETWORKS/
24%
BLOGS
17
36. Most agencies generate "
DIGITAL < 25% of revenue "
from recurring sources.
ANALYTICAL
REACH
CONTENT
36
37. FUNNEL, NOT FUNCTION.
MOFU
(Middle of the Funnel)
BRAND & BUZZ EVANGELISM
TOFU
(Top of the Funnel)
SALES
MARKETEERING
(Marketing + Engineering)
37
38. MARKETING BOARD
BRAND & BUZZ TOFU MOFU EVANGELISM MARKETEERING
T E A M A S S E T S
• PR • Content • Email • Product content • Tools & apps
• Brand • Co-Marketing • Landing pages • Sales training • Internal
• Company Blog • Affiliate Marketing • Webinars • Customer events marketing
• Events • Display • Analyst relations tech
• PPC
T E A M M E T R I C S
• Direct & branded • Visitors • Leads • Product awareness • Traffic/downloads/
search traffic • Subscribers • Conversion rates • Lead close % users of tools & apps
• PR Coverage • Downloads • Lead quality • Product buzz/PR • Marketing
• Reach • Leads productivity
38