Learn the keys, as well as the pitfalls, of marketing on social media platforms. Listen to Victoria Ransom, founder and CEO of Wildfire Interactive, and Mike Volpe, HubSpot's CMO, as they discuss how marketers can take advantage of social media. View the recording here: http://www.hubspot.com/webinars/how-marketers-succeed-in-social-media/
52. How can FACEBOOK
benefit Marketers?
36%
of fans say that since
92% of fans say that since
becoming a fan of a
becoming a fan of a given given brand their desire
brand they are more likely to buy from this brand
to recommend that brand has increased
to their friends
92% 90% Trust their
friends
# who trust
online ads
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
33%
53. 3
GROW
aspects of
successful ENGAGE
FACEBOOK MONETIZE
MARKETING
GROW grow
growGROW
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc. +1.888.274.0929
54. 1 Cross promotion
with newsletter
GROW
your
2 Cross promotion
EXISTING with website
AUDIENCE
3 Encourage fans to
spread the word
Wildfire Interactive, Inc. | @wildfireapp |
Wildfire Interactive, Inc. | +1.888.274.0929
55. ACQUIRE
FANS with facebook
Ads
75%
say they learned about
a fan page because of
an ad
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc.
56. ?
How to run
EFFECTIVE
facebook Ads
1. Give them a reason to click
2. Don’t drive people outside
of Facebook
3. Advertise to friends of fans
4. A/B Test & Keep it Fresh!
58. Deals Contests
“ COMPANIES
RUN
that
Giveaways
CONTESTS
2 FANS
have x as many
”
as companies that don’t
Jupiter Research
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc.
59. ?
Check out
blog.wildfireapp.com!
How to run
EFFECTIVE
PROMOTIONS
Wildfire Interactive, Inc. | @wildfireapp |
Wildfire Interactive, Inc. |
+1.888.274.0929
60. 3
GROW
aspects of
successful ENGAGE
FACEBOOK MONETIZE
MARKETING
ENGAGE
engage
engageENGAGE
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc.
61. NEWSFEED
1. TELL fans what
2. ASK 3. TAP
into
YES
people’s
you want
them to do
NO
questions
YOUR
FANS
PASSIONS
Wildfire Interactive, Inc. | @wildfireapp |
Wildfire Interactive, Inc. | +1.888.274.0929
62. ASK QUESTIONS ASK for LIKES
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc. +1.888.274.0929
64. ENGAGEMENT: CONTENT
How can SMBs
make their fan pages
BETTER
DEALS
ENTERTAINMENT
EXCLUSIVITY
Wildfire Interactive, Inc. | @wildfireapp | info@wildfireapp.com | +1.888.274.0929
Wildfire Interactive, Inc.