In order to "do" inbound marketing, you need to "do" content. Flip through this SlideShare to learn our best tips for creating a content machine. Get more in-depth tips and lessons in our ebook: http://bitly.com/HowHSDoesContent

2. To “do” inbound
marketing…

3. To “do” inbound
marketing…
you need to “do” content.

4. There’s the dream content
world, where you…

5. publish amazing blog
content every day

6. create new lead generation
offers every week

7. and design engaging
images for social media.

8. Then there’s reality,
where you …

9. publish
blog posts
when
someone
has time

10. maybe get to one offer a
quarter

11. and wonder if
someone even
checked your
social media
accounts that
week.

12. Here’s a
little
HubSpot
secret ...

13. The more you create content,
the easier it will be.

14. Whaaaaaa? That’s it?

15. Yup. Just do it.

16. It may be the
most painful
thing you
have ever
done in your
career.

17. Or it may
not be bad
at all.

18. Either way ...

19. Get over
your
‘problems.’

20. Here are 15 tips for making
content creation faster, easier,
and more effective.

21. Collect the
10 best
ideas,
examples,
or news.

22. Answer frequently
asked questions.

23. Teach people
how to do
something.

24. Curate
remarkable
content.

25. Don’t worry
about length.
Good content is
good content.

26. Share data
you’ve
discovered.

27. Excerpt
content – like
a chapter from
an ebook.

28. Jack the
latest news
by putting
your own
industry spin
on it.

29. Create evergreen
content – content
that is timeless.

30. Use an editorial calendar to spot
holes in your content variety.

31. Turn
presentations
into
SlideShares.

32. Clean up old content, and
publish a better version.

33. Use video to
create how-
to, product, or
simply fun
videos.

34. Invite guest
bloggers to
write for you.
p

35. Brainstorm
content ideas in
one sitting, and
keep a backlog
you can refer to.

36. That’s all, folks.

37. Learn more
in our latest
ebook!
http://bitly.com/HowHSDoesContent

38. By Corey Eridon
& Anum Hussain.
@corey_bos
@anummedia