SlideShare ist ein Scribd-Unternehmen logo
1 von 1
Downloaden Sie, um offline zu lesen
A VISUAL HISTORY OF GOOGLE ALGORITHM CHANGES
Over the years, Google has made thousands of changes to the way it finds and prioritizes
information on the web. While most of these changes have been small, there have also been
several major changes, which have significantly impacted how marketers think about SEO.
Below is a snapshot of when (and why) Google rolled out its most notable algorithm changes.
Note: We’ve also included some important, non-algorithm changes that have had a big impact on search.

YEAR
DEC

EMB

ER

JAN

‘03

UAR

Y

‘04
‘05

FEB

ER

‘06

EMB

RY

NOV

RUA

‘07
‘08
‘09
‘10
‘11

OCTOBER

MARCH

‘12

SEP

APRIL

ER
TEMB

‘13

Y

AUG
JUNE

US

T

J U LY

FEBRUARY
BOSTON

APRIL
CASSANDRA
Crackdown on linking
from co-owned
domains, hidden
text & links.

2004

MAY
DOMINIC

More emphasis on
quality backlinks.

MA

2003

Improvements to
the counting &
reporting of
backlinks.

JUNE/JULY
ESMERELDA
& FRITZ
Improvements
to the index
infrastructure.

NOVEMBER
FLORIDA

JANUARY
AUSTIN

FEBRUARY
BRANDY

Crackdown on
keyword-stuffing
& other black hat
SEO tactics.

Crackdown on
“invisible” text,
meta tag-stuffing.

Index expansion,
rollout of Latent
Semantic Indexing
(LSI).

2005
FEBRUARY
ALLEGRA
Crackdown on
suspicious-looking
links.

MAY
BOURBON

JUNE
PERSONALIZED
Improvements to how SEARCH
duplicate content &
non-canonical URLs
are treated.

2007
MAY
UNIVERSAL
SEARCH
Integration of
traditional results
with News, Video,
Images, Local, etc.

OCTOBER
JAGGER

OCTOBER
GOOGLE LOCAL

DECEMBER
BIG DADDY

Crackdown on
reciprocal links, link
farms, paid links.

Map data is
integrated with Local
Business Center
(LBC) data.

Updates to URL
canonicalization,
redirects, & other
technical issues.

2008

Google+ data & user
profiles included in
search results.

Changes to the
supplemental index &
filtered pages.

2009

APRIL
DEWEY

FEBRUARY
VINCE

DECEMBER
REAL-TIME SEARCH

THE BIG ONES
PANDA & PENGUIN

Update to singleword search results
& other small
changes.

Unspecified update
to the search index.

Big brands get a
boost in search
results.

Twitter feeds, Google
News, & new content
are integrated into
real-time feed.

Rolled out in 2011, the Panda
update affected 11.8% of queries
and was specifically targeted at
article directories (a.k.a. "content
farms"). As a result, sites including
wisegeek.com, suite101.com, and
ezinearticles.com saw huge drops
in their search results rankings.

2010

Crackdown on
low-quality pages
ranking for long-tail
keyword searches.

2011
JUNE
CAFFEINE

FEBRUARY
PANDA

Launch of new web
indexing system,
resulting in 50%
fresher index.

Crackdown on thin
content, content
farms, sites with high
ad-to-content ratio.

NOVEMBER
FRESHNESS
UPDATE
Greater emphasis put
on recent content in
search results.

The Penguin update (2012)
affected an estimated 3.1% of
English searches. Gaming sites and
porn sites were among the biggest
search ranking losers.

2012
JANUARY
SEARCH +
YOUR WORLD

NOVEMBER
SUPPLEMENTAL
UPDATE

JUNE
BUFFY

MAY
APRIL
GOOGLE PLACES MAY DAY
LBC rebranded
“Places,” is integrated
more closely with
local search results.

Results take user’s
search history into
account.

2006

FEBRUARY
VENICE

APRIL
PENGUIN

More localized
results appear for
broad queries.

Crackdown on link
schemes, keywordstuffing, other black
hat tactics.

SOURCE:
http://moz.com/google-algorithm-change
LEARN MORE:
http://bit.ly/seo-myths-14

2013
MAY
KNOWLEDGE
GRAPH

SEPTEMBER AUGUST
EXACT MATCH
IN-DEPTH
DOMAIN
ARTICLES

Relevant facts &
images included
alongside traditional
results.

Crackdown on
low-quality sites that
have search terms in
their domain names.

New type of result,
dedicated to more
evergreen, long-form
content.

AUGUST
HUMMINGBIRD
Google recognizes
full-question
searches, emphasizes
high-quality content.

Más contenido relacionado

Andere mochten auch

Infographic: PayPal Mafia vs. Bill Walsh NFL Coaching Tree
Infographic: PayPal Mafia vs. Bill Walsh NFL Coaching TreeInfographic: PayPal Mafia vs. Bill Walsh NFL Coaching Tree
Infographic: PayPal Mafia vs. Bill Walsh NFL Coaching TreeHubSpot
 
5 Essential Strategies for Using Paid Media in Your Next Inbound Campaign
5 Essential Strategies for Using Paid Media in Your Next Inbound Campaign5 Essential Strategies for Using Paid Media in Your Next Inbound Campaign
5 Essential Strategies for Using Paid Media in Your Next Inbound CampaignHubSpot
 
SEO Tips from the Experts' Pen
SEO Tips from the Experts' PenSEO Tips from the Experts' Pen
SEO Tips from the Experts' PenHubSpot
 
How to Use a Social Media Audit to Increase Traffic and Followers
How to Use a Social Media Audit to Increase Traffic and FollowersHow to Use a Social Media Audit to Increase Traffic and Followers
How to Use a Social Media Audit to Increase Traffic and FollowersHubSpot
 
Generate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another PostGenerate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
 
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the Year
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the Year[Webinar Slides] How to Keep Sales Cranking in the Second Half of the Year
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the YearHubSpot
 
#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversi...
 #TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversi... #TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversi...
#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversi...HubSpot
 
14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great Advertisers14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
 
How To Define A Conversion Path
How To Define A Conversion PathHow To Define A Conversion Path
How To Define A Conversion PathHubSpot
 
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy KawasakiThe Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy KawasakiHubSpot
 
Shameless Marketing Tactics Infographic
Shameless Marketing Tactics InfographicShameless Marketing Tactics Infographic
Shameless Marketing Tactics InfographicHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyHubSpot
 

Andere mochten auch (15)

Infographic: PayPal Mafia vs. Bill Walsh NFL Coaching Tree
Infographic: PayPal Mafia vs. Bill Walsh NFL Coaching TreeInfographic: PayPal Mafia vs. Bill Walsh NFL Coaching Tree
Infographic: PayPal Mafia vs. Bill Walsh NFL Coaching Tree
 
5 Essential Strategies for Using Paid Media in Your Next Inbound Campaign
5 Essential Strategies for Using Paid Media in Your Next Inbound Campaign5 Essential Strategies for Using Paid Media in Your Next Inbound Campaign
5 Essential Strategies for Using Paid Media in Your Next Inbound Campaign
 
SEO Tips from the Experts' Pen
SEO Tips from the Experts' PenSEO Tips from the Experts' Pen
SEO Tips from the Experts' Pen
 
How to Use a Social Media Audit to Increase Traffic and Followers
How to Use a Social Media Audit to Increase Traffic and FollowersHow to Use a Social Media Audit to Increase Traffic and Followers
How to Use a Social Media Audit to Increase Traffic and Followers
 
Generate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another PostGenerate Traffic and Conversions on Your Blog... Without Creating Another Post
Generate Traffic and Conversions on Your Blog... Without Creating Another Post
 
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the Year
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the Year[Webinar Slides] How to Keep Sales Cranking in the Second Half of the Year
[Webinar Slides] How to Keep Sales Cranking in the Second Half of the Year
 
#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversi...
 #TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversi... #TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversi...
#TweetSmarter Webinar 2.0: Learn from the Experts How to Drive More Conversi...
 
14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great Advertisers14 Reasons Why Inbound Marketers Make Great Advertisers
14 Reasons Why Inbound Marketers Make Great Advertisers
 
How To Define A Conversion Path
How To Define A Conversion PathHow To Define A Conversion Path
How To Define A Conversion Path
 
The Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy KawasakiThe Art of Social Media in Asia Pacific with Guy Kawasaki
The Art of Social Media in Asia Pacific with Guy Kawasaki
 
Shameless Marketing Tactics Infographic
Shameless Marketing Tactics InfographicShameless Marketing Tactics Infographic
Shameless Marketing Tactics Infographic
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
Culture Code: Creating A Lovable Company
Culture Code: Creating A Lovable CompanyCulture Code: Creating A Lovable Company
Culture Code: Creating A Lovable Company
 

Ähnlich wie A Visual History of Google Algorithm Changes

Bruceclay aus-seo-factors-trends-2012
Bruceclay aus-seo-factors-trends-2012Bruceclay aus-seo-factors-trends-2012
Bruceclay aus-seo-factors-trends-2012christianshashi
 
Search Engine Optimization(SEO) Tutorial Part 2
Search Engine Optimization(SEO) Tutorial Part 2Search Engine Optimization(SEO) Tutorial Part 2
Search Engine Optimization(SEO) Tutorial Part 2Reena ji
 
Everything you know about SEO is wrong
Everything you know about SEO is wrongEverything you know about SEO is wrong
Everything you know about SEO is wrongPhil Buckley
 
Google Panda and Penguin
Google Panda and PenguinGoogle Panda and Penguin
Google Panda and PenguinYvette Divino
 
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...DudiNakdimon
 
The Future Of SEO and staying Google Proof
The Future Of SEO and staying Google ProofThe Future Of SEO and staying Google Proof
The Future Of SEO and staying Google ProofMatthew Platt
 
Seo googles algorithm updates oct 7-2014
Seo googles algorithm updates oct 7-2014Seo googles algorithm updates oct 7-2014
Seo googles algorithm updates oct 7-2014seoservicesau
 
Google's Latest Algorithm Update
Google's Latest Algorithm UpdateGoogle's Latest Algorithm Update
Google's Latest Algorithm UpdateeMarket Education
 
Google Algorithm Updates (2012-2017)
Google Algorithm Updates (2012-2017)Google Algorithm Updates (2012-2017)
Google Algorithm Updates (2012-2017)Sidharth Jena
 
History of Google Search Algorithm Updates
History of Google Search Algorithm Updates History of Google Search Algorithm Updates
History of Google Search Algorithm Updates Nate Nead
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimizationJoshua Bitz
 
SEO for 2015, Getting on top in SERPs strategically.
SEO for 2015, Getting on top in SERPs strategically.SEO for 2015, Getting on top in SERPs strategically.
SEO for 2015, Getting on top in SERPs strategically.Divya Tandon
 
A visual history of google algorithm changes
A visual history of google algorithm changesA visual history of google algorithm changes
A visual history of google algorithm changesYagnik DK
 
GOOGLE ALGORITHM - 2014 A LOOK SEO
GOOGLE ALGORITHM - 2014 A LOOK SEOGOOGLE ALGORITHM - 2014 A LOOK SEO
GOOGLE ALGORITHM - 2014 A LOOK SEOVENKATESH S
 
Google Algorithm | SEO Updates
Google Algorithm | SEO UpdatesGoogle Algorithm | SEO Updates
Google Algorithm | SEO UpdatesRiya Pathak
 
Seo adwords and analytics ConvergeSouth2012
Seo adwords and analytics ConvergeSouth2012Seo adwords and analytics ConvergeSouth2012
Seo adwords and analytics ConvergeSouth2012Converge South
 

Ähnlich wie A Visual History of Google Algorithm Changes (20)

Bruceclay aus-seo-factors-trends-2012
Bruceclay aus-seo-factors-trends-2012Bruceclay aus-seo-factors-trends-2012
Bruceclay aus-seo-factors-trends-2012
 
Seo ppt
Seo pptSeo ppt
Seo ppt
 
Search Engine Optimization(SEO) Tutorial Part 2
Search Engine Optimization(SEO) Tutorial Part 2Search Engine Optimization(SEO) Tutorial Part 2
Search Engine Optimization(SEO) Tutorial Part 2
 
Everything you know about SEO is wrong
Everything you know about SEO is wrongEverything you know about SEO is wrong
Everything you know about SEO is wrong
 
Google Panda and Penguin
Google Panda and PenguinGoogle Panda and Penguin
Google Panda and Penguin
 
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
How Does SEO Look Like in 2019 - Dudi Nakdimon Ladbrokes Coral - Digital Mark...
 
The Future Of SEO and staying Google Proof
The Future Of SEO and staying Google ProofThe Future Of SEO and staying Google Proof
The Future Of SEO and staying Google Proof
 
Seo googles algorithm updates oct 7-2014
Seo googles algorithm updates oct 7-2014Seo googles algorithm updates oct 7-2014
Seo googles algorithm updates oct 7-2014
 
Google's Latest Algorithm Update
Google's Latest Algorithm UpdateGoogle's Latest Algorithm Update
Google's Latest Algorithm Update
 
Google Algorithm Updates (2012-2017)
Google Algorithm Updates (2012-2017)Google Algorithm Updates (2012-2017)
Google Algorithm Updates (2012-2017)
 
History of Google Search Algorithm Updates
History of Google Search Algorithm Updates History of Google Search Algorithm Updates
History of Google Search Algorithm Updates
 
Search engine optimization
Search engine optimizationSearch engine optimization
Search engine optimization
 
SEO Basics
SEO BasicsSEO Basics
SEO Basics
 
SEO for 2015, Getting on top in SERPs strategically.
SEO for 2015, Getting on top in SERPs strategically.SEO for 2015, Getting on top in SERPs strategically.
SEO for 2015, Getting on top in SERPs strategically.
 
A visual history of google algorithm changes
A visual history of google algorithm changesA visual history of google algorithm changes
A visual history of google algorithm changes
 
GOOGLE ALGORITHM - 2014 A LOOK SEO
GOOGLE ALGORITHM - 2014 A LOOK SEOGOOGLE ALGORITHM - 2014 A LOOK SEO
GOOGLE ALGORITHM - 2014 A LOOK SEO
 
Google updates that changed the seo world presentation
Google updates that changed the seo world   presentationGoogle updates that changed the seo world   presentation
Google updates that changed the seo world presentation
 
SEO 2015
SEO 2015SEO 2015
SEO 2015
 
Google Algorithm | SEO Updates
Google Algorithm | SEO UpdatesGoogle Algorithm | SEO Updates
Google Algorithm | SEO Updates
 
Seo adwords and analytics ConvergeSouth2012
Seo adwords and analytics ConvergeSouth2012Seo adwords and analytics ConvergeSouth2012
Seo adwords and analytics ConvergeSouth2012
 

Mehr von HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 
Top 100 quotes from Medium in 2015
Top 100 quotes from Medium in 2015Top 100 quotes from Medium in 2015
Top 100 quotes from Medium in 2015HubSpot
 
23 Shocking Truths New Managers Learned On The Job
23 Shocking Truths New Managers Learned On The Job23 Shocking Truths New Managers Learned On The Job
23 Shocking Truths New Managers Learned On The JobHubSpot
 
Why Security Matters for Marketers
Why Security Matters for MarketersWhy Security Matters for Marketers
Why Security Matters for MarketersHubSpot
 

Mehr von HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 
Top 100 quotes from Medium in 2015
Top 100 quotes from Medium in 2015Top 100 quotes from Medium in 2015
Top 100 quotes from Medium in 2015
 
23 Shocking Truths New Managers Learned On The Job
23 Shocking Truths New Managers Learned On The Job23 Shocking Truths New Managers Learned On The Job
23 Shocking Truths New Managers Learned On The Job
 
Why Security Matters for Marketers
Why Security Matters for MarketersWhy Security Matters for Marketers
Why Security Matters for Marketers
 

Último

TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023Social Samosa
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAEasiyahanif9977
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBchristopherstjean94
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Resultspratikpriyadarshi222
 
Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.VWO
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energyquruxshamso21
 
Verified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise AccountVerified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise Accountcashapp
 
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...ivypcsoseo
 
Best Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in BangaloreBest Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in Bangalorekapsesrishti
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...SoftrickSolutions
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Jomer Gregorio
 
Belgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office EventBelgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office Eventivanrazine1
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Yabhishekb63
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxpaperboattechsolutio
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxelizabethella096
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfoliogfrank8020
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO PredictionsSearch Engine Journal
 
SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouMarianna Nakou
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsVbout.com
 

Último (20)

TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023TAM AdEx report - Print Advertising 2023
TAM AdEx report - Print Advertising 2023
 
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAETOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
TOP 10 POWERFULL STRATEGIES OF SOCIAL MEDIA MARKETING IN UAE
 
Christopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMBChristopher Stjean MarketSummary.pdf MMB
Christopher Stjean MarketSummary.pdf MMB
 
Reliv Opportunity Slides US
Reliv Opportunity Slides USReliv Opportunity Slides US
Reliv Opportunity Slides US
 
Unlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search ResultsUnlocking Rich Snippets : Elevating your Content In Search Results
Unlocking Rich Snippets : Elevating your Content In Search Results
 
Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.Understand user struggles. Optimize mobile app UX.
Understand user struggles. Optimize mobile app UX.
 
youth bundle Reawakening of life energy
youth bundle Reawakening of life  energyyouth bundle Reawakening of life  energy
youth bundle Reawakening of life energy
 
Verified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise AccountVerified Wise Account Buy Verified Wise Account
Verified Wise Account Buy Verified Wise Account
 
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
Module_ E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthines...
 
Best Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in BangaloreBest Digital Marketing Training Institute in Bangalore
Best Digital Marketing Training Institute in Bangalore
 
Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...Make your seo optimization game us to see the level of professionals with sof...
Make your seo optimization game us to see the level of professionals with sof...
 
Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024Key Trends and Insights for Content Marketing in 2024
Key Trends and Insights for Content Marketing in 2024
 
Belgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office EventBelgian Salesforce Marketing Cloud SF Office Event
Belgian Salesforce Marketing Cloud SF Office Event
 
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-YTailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
Tailoring-Retail-Strategies-for-Gen-X-and-Gen-Y
 
india's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptxindia's no 1 Digital Marketing Company.pptx
india's no 1 Digital Marketing Company.pptx
 
Understanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptxUnderstanding Fasting in Islam Rules, Reason, and Types.pptx
Understanding Fasting in Islam Rules, Reason, and Types.pptx
 
8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio8020 Interactive: Immersive Marketing Portfolio
8020 Interactive: Immersive Marketing Portfolio
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions
 
SEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna NakouSEO - Keyword Research Prompt Strategy -Marianna Nakou
SEO - Keyword Research Prompt Strategy -Marianna Nakou
 
How Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More DealsHow Sales Team Use AI to Close More Deals
How Sales Team Use AI to Close More Deals
 

A Visual History of Google Algorithm Changes

  • 1. A VISUAL HISTORY OF GOOGLE ALGORITHM CHANGES Over the years, Google has made thousands of changes to the way it finds and prioritizes information on the web. While most of these changes have been small, there have also been several major changes, which have significantly impacted how marketers think about SEO. Below is a snapshot of when (and why) Google rolled out its most notable algorithm changes. Note: We’ve also included some important, non-algorithm changes that have had a big impact on search. YEAR DEC EMB ER JAN ‘03 UAR Y ‘04 ‘05 FEB ER ‘06 EMB RY NOV RUA ‘07 ‘08 ‘09 ‘10 ‘11 OCTOBER MARCH ‘12 SEP APRIL ER TEMB ‘13 Y AUG JUNE US T J U LY FEBRUARY BOSTON APRIL CASSANDRA Crackdown on linking from co-owned domains, hidden text & links. 2004 MAY DOMINIC More emphasis on quality backlinks. MA 2003 Improvements to the counting & reporting of backlinks. JUNE/JULY ESMERELDA & FRITZ Improvements to the index infrastructure. NOVEMBER FLORIDA JANUARY AUSTIN FEBRUARY BRANDY Crackdown on keyword-stuffing & other black hat SEO tactics. Crackdown on “invisible” text, meta tag-stuffing. Index expansion, rollout of Latent Semantic Indexing (LSI). 2005 FEBRUARY ALLEGRA Crackdown on suspicious-looking links. MAY BOURBON JUNE PERSONALIZED Improvements to how SEARCH duplicate content & non-canonical URLs are treated. 2007 MAY UNIVERSAL SEARCH Integration of traditional results with News, Video, Images, Local, etc. OCTOBER JAGGER OCTOBER GOOGLE LOCAL DECEMBER BIG DADDY Crackdown on reciprocal links, link farms, paid links. Map data is integrated with Local Business Center (LBC) data. Updates to URL canonicalization, redirects, & other technical issues. 2008 Google+ data & user profiles included in search results. Changes to the supplemental index & filtered pages. 2009 APRIL DEWEY FEBRUARY VINCE DECEMBER REAL-TIME SEARCH THE BIG ONES PANDA & PENGUIN Update to singleword search results & other small changes. Unspecified update to the search index. Big brands get a boost in search results. Twitter feeds, Google News, & new content are integrated into real-time feed. Rolled out in 2011, the Panda update affected 11.8% of queries and was specifically targeted at article directories (a.k.a. "content farms"). As a result, sites including wisegeek.com, suite101.com, and ezinearticles.com saw huge drops in their search results rankings. 2010 Crackdown on low-quality pages ranking for long-tail keyword searches. 2011 JUNE CAFFEINE FEBRUARY PANDA Launch of new web indexing system, resulting in 50% fresher index. Crackdown on thin content, content farms, sites with high ad-to-content ratio. NOVEMBER FRESHNESS UPDATE Greater emphasis put on recent content in search results. The Penguin update (2012) affected an estimated 3.1% of English searches. Gaming sites and porn sites were among the biggest search ranking losers. 2012 JANUARY SEARCH + YOUR WORLD NOVEMBER SUPPLEMENTAL UPDATE JUNE BUFFY MAY APRIL GOOGLE PLACES MAY DAY LBC rebranded “Places,” is integrated more closely with local search results. Results take user’s search history into account. 2006 FEBRUARY VENICE APRIL PENGUIN More localized results appear for broad queries. Crackdown on link schemes, keywordstuffing, other black hat tactics. SOURCE: http://moz.com/google-algorithm-change LEARN MORE: http://bit.ly/seo-myths-14 2013 MAY KNOWLEDGE GRAPH SEPTEMBER AUGUST EXACT MATCH IN-DEPTH DOMAIN ARTICLES Relevant facts & images included alongside traditional results. Crackdown on low-quality sites that have search terms in their domain names. New type of result, dedicated to more evergreen, long-form content. AUGUST HUMMINGBIRD Google recognizes full-question searches, emphasizes high-quality content.