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Seven Colossal Facebook
Strategies for Nonprofit Success
A webinar by John Haydon
• The game changed. Do you know the rules?
• #1: Fruit on the ground
• #2: Hacking photos
• #3: Hacking text updates
• #4: Hacking promoted posts
• #5: Hacking ads
• #6: Hacking fundraising
• #7: Hacking analytics
Seven Colossal Facebook Strategies for Nonprofit Success
What we’re going to discuss
The game changed.
Do you know the rules?
Seven Colossal Facebook Strategies for Nonprofit Success
70% of us trust brand recommendations
from friends, but only 10% trust
messages from those same brands.
- Forrester Research
The game changed. Do you know the rules?
Seven Colossal Facebook Strategies for Nonprofit Success
The game changed. Do you know the rules?
Seven Colossal Facebook Strategies for Nonprofit Success
The game changed. Do you know the rules?
Friends are always the first
priority on Facebook.
Your nonprofit ONLY matters when
friends talk about you.
Seven Colossal Facebook Strategies for Nonprofit Success
The game changed. Do you know the rules?
Seven Colossal Facebook Strategies for Nonprofit Success
The game changed. Do you know the rules?
Edgerank!
Seven Colossal Facebook Strategies for Nonprofit Success
The game changed. Do you know the rules?
Edgerank is an algorithm that
determines whether a specific
Page update will appear in the
News Feed of a specific user.
Seven Colossal Facebook Strategies for Nonprofit Success
Four factors that determine Edgerank:
(1)Relationship between user and post
(2)How people talk about that post
(3)How recently the story was published
(4)Negative comments on posts
The game changed. Do you know the rules?
Seven Colossal Facebook Strategies for Nonprofit Success
You win in the Newsfeed when:
(1) People frequently talk about your content
(2) You publish content your community loves
(3) You selectively promote posts with ads
(4) You invest time into replying to commenters
(5) You skirt Edgerank with other channels
The game changed. Do you know the rules?
Seven Colossal Facebook Strategies for Nonprofit Success
The game changed. Do you know the rules?
If friends are the priority,
where do we start?
Seven Colossal Facebook Strategies for Nonprofit Success
#1: Start with
people in your
database!
Your Community
Subscribers
Donors
Volunteers
The game changed. Do you know the rules?
Seven Colossal Facebook Strategies for Nonprofit Success
Your Network
Your community’s
family, friends and
acquaintances
#2: Create content
they want to share
with their friends!
The game changed. Do you know the rules?
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #1:
Fruit on the ground
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #1: Fruit on the ground
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #2:
Hacking photos
Seven Colossal Facebook Strategies for Nonprofit Success
Images speak
directly with the
Limbic system, the
seat of emotion
and action.
Cheat code #2: Hacking photos
Seven Colossal Facebook Strategies for Nonprofit Success
Top emotions behind sharing:
Anger
Awe
Anxiety
Images speak
directly with the
Limbic system, the
seat of emotion
and action.
Cheat code #2: Hacking photos
Seven Colossal Facebook Strategies for Nonprofit Success
Images also
capture more
phyical space in
the newsfeed.
Cheat code #2: Hacking photos
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #2: Hacking photos
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #2: Hacking photos
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #2: Hacking photos
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #3:
Hacking text updates
Seven Colossal Facebook Strategies for Nonprofit Success
Comment rates on questions are more than double comments
on non-question updates!
Cheat code #3: Hacking text updates
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #3: Hacking text updates
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #3: Hacking text updates
Closed questions
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #3: Hacking text updates
Closed questions take advantage
of the brain’s built-in auto
complete feature.
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #3: Hacking text updates
Five ways to ask effective questions on Facebook:
1) Be super specific
2) Be super relevant
3) Ask preference questions
4) Ask multiple choice questions
5) Ask “yes” or “no” questions
6) Fill in the blank_____.
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #3: Hacking text updates
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #4:
Hacking promoted posts
Seven Colossal Facebook Strategies for Nonprofit Success
Only Promote Awesome
Remember, with promoted posts, you’re only
paying for reach.
If you publish content that people can’t help
but talk about, it means that your ad dollars
will go further for each promoted post.
1
Cheat code #4: Hacking promoted posts
Seven Colossal Facebook Strategies for Nonprofit Success
Only Promote Awesome
Remember, with promoted posts, you’re only
paying for reach.
If you publish content that people can’t help
but talk about, it means that your ad dollars
will go further for each promoted post.
1
Cheat code #4: Hacking promoted posts
Seven Colossal Facebook Strategies for Nonprofit Success
Only Promote Awesome
Remember, with promoted posts, you’re only
paying for reach.
If you publish content that people can’t help
but talk about, it means that your ad dollars
will go further for each promoted post.
1
Virality essentially
measures content
quality
Cheat code #4: Hacking promoted posts
Seven Colossal Facebook Strategies for Nonprofit Success
Know Thy Plan
Just because an update goes wildly viral,
doesn’t mean you should spend money to
promote it.
Ask yourself if promoting the post makes
sense in terms of your goals and branding.
2
Cheat code #4: Hacking promoted posts
Seven Colossal Facebook Strategies for Nonprofit Success
Promote posts only to fans
You increase the likelyhood of negative comments
by promoting to friends of fans. Consider deleting
this ad in the campaign.
3
https://www.facebook.com/ads/manage/campaigns/
Cheat code #4: Hacking promoted posts
Seven Colossal Facebook Strategies for Nonprofit Success
Promote posts only to fans
You increase the likelyhood of negative comments
by promoting to friends of fans. Consider deleting
this ad in the campaign.
3
https://www.facebook.com/ads/manage/campaigns/
Cheat code #4: Hacking promoted posts
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #5:
Hacking ads
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #5: Hacking ads
Target your communityPoach other pages
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #5: Hacking ads
Target your community
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #5: Hacking ads
Target your community
http://youtu.be/aBZLoLAQ4nY
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #6:
Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
.
.
?
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
A Handshake is not the best
tool to collect money
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
Facebook is relational, not
transactional
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
Become aware of your cause when friends talk about your Page
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
Become aware of your cause when friends talk about your Page
Like,comment on,and share your updates
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
Become aware of your cause when friends talk about your Page
Like,comment on,and share your updates
Continue engaging and like your Page
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
Become aware of your cause when friends talk about your Page
Like,comment on,and share your updates
Continue engaging and like your Page
This is where
viral reach is
created
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
Become aware of your cause when friends talk about your Page
Like,comment on,and share your updates
Continue engaging and like your Page
Advocate and/or join your e-mail list
This is where
viral reach is
created
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
Become aware of your cause when friends talk about your Page
Like,comment on,and share your updates
Continue engaging and like your Page
Advocate and/or join your e-mail list
This is where
viral reach is
created
E-mail acquisition!
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
Become aware of your cause when friends talk about your Page
Like,comment on,and share your updates
Continue engaging and like your Page
This is where
viral reach is
created
Donate for the first time via e-mail
Advocate and/or join your e-mail list
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
Become aware of your cause when friends talk about your Page
Like,comment on,and share your updates
Continue engaging and like your Page
This is where
viral reach is
created
Share their donation
on Facebook
Donate for the first time via e-mail
Advocate and/or join your e-mail list
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
Become aware of your cause when friends talk about your Page
Like,comment on,and share your updates
Continue engaging and like your Page
This is where
viral reach is
created
Share their donation
on Facebook
Donate for the first time via e-mail
Advocate and/or join your e-mail list
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
Become aware of your cause when friends talk about your Page
Like,comment on,and share your updates
Continue engaging and like your Page
Trust and
affinity
This is where
viral reach is
created
Share their donation
on Facebook
Donate for the first time via e-mail
Advocate and/or join your e-mail list
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
E-mail acquisition and
advocacy are a better
way to find new donors
on Facebook
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
Free webinar:
Seven Powerful Ways to Build
Your E-mail List With Facebook
Sign up here:
http://zmb.me/FBEMAILWB
Cheat code #6: Hacking fundraising
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #7:
Hacking analytics
Seven Colossal Facebook Strategies for Nonprofit Success
Who is going insane from
too much data?
Seven Colossal Facebook Strategies for Nonprofit Success
Focus on two metrics:
1. People talking about this
2. Virality
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #7: Hacking analytics
The most essential metric
Seven Colossal Facebook Strategies for Nonprofit Success
The game changed. Do you know the rules?
12 ways people “talk about you” with their Facebook friends:
1) Like a post from your Page
2) Comment on a post from your Page
3) Share a post from your Page
4) Answer a Question
5) Mention your Page in an update
6) Tag your Page in a photo
7) Tag their friends in a photo you post
8) Like your Page
9) Post an update on your Page
10) RSVP to an event on your Page
11) Check into your Facebook Place
12) Writing a recommendation about your Page
The most essential metric
Seven Colossal Facebook Strategies for Nonprofit Success
Cheat code #7: Hacking analytics
Seven Colossal Facebook Strategies for Nonprofit Success
VIRALITY = PTAT / REACH
Cheat code #7: Hacking analytics
Seven Colossal Facebook Strategies for Nonprofit Success
Virality essentially measures content quality
Cheat code #7: Hacking analytics
Seven Colossal Facebook Strategies for Nonprofit Success
#Bonus: Create an interest list of awesome Pages
Seven Colossal Facebook Strategies for Nonprofit Success
#Bonus: Follow this Pinterest Board
http://pinterest.com/johnhaydon/powerful-updates-from-nonprofit-facebook-pages/
Seven Colossal Facebook Strategies for Nonprofit Success
Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA
Instructor at Marketing Profs University, SocialMediaFundraisingClub.com and Charityhowto.com
Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New
Media Expo, TechSoup, GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood.
Author: Facebook Marketing for Dummies, 3rd and 4th Editions
Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund,
Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup,
WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife
Federation, Razoo, Concord Conservatory.
About John
Seven Colossal Facebook Strategies for Nonprofit Success

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Facebook Success: 7 Strategies for Nonprofits

  • 1. Seven Colossal Facebook Strategies for Nonprofit Success A webinar by John Haydon
  • 2. • The game changed. Do you know the rules? • #1: Fruit on the ground • #2: Hacking photos • #3: Hacking text updates • #4: Hacking promoted posts • #5: Hacking ads • #6: Hacking fundraising • #7: Hacking analytics Seven Colossal Facebook Strategies for Nonprofit Success What we’re going to discuss
  • 3. The game changed. Do you know the rules? Seven Colossal Facebook Strategies for Nonprofit Success
  • 4. 70% of us trust brand recommendations from friends, but only 10% trust messages from those same brands. - Forrester Research The game changed. Do you know the rules? Seven Colossal Facebook Strategies for Nonprofit Success
  • 5. The game changed. Do you know the rules? Seven Colossal Facebook Strategies for Nonprofit Success
  • 6. The game changed. Do you know the rules? Friends are always the first priority on Facebook. Your nonprofit ONLY matters when friends talk about you. Seven Colossal Facebook Strategies for Nonprofit Success
  • 7. The game changed. Do you know the rules? Seven Colossal Facebook Strategies for Nonprofit Success
  • 8. The game changed. Do you know the rules? Edgerank! Seven Colossal Facebook Strategies for Nonprofit Success
  • 9. The game changed. Do you know the rules? Edgerank is an algorithm that determines whether a specific Page update will appear in the News Feed of a specific user. Seven Colossal Facebook Strategies for Nonprofit Success
  • 10. Four factors that determine Edgerank: (1)Relationship between user and post (2)How people talk about that post (3)How recently the story was published (4)Negative comments on posts The game changed. Do you know the rules? Seven Colossal Facebook Strategies for Nonprofit Success
  • 11. You win in the Newsfeed when: (1) People frequently talk about your content (2) You publish content your community loves (3) You selectively promote posts with ads (4) You invest time into replying to commenters (5) You skirt Edgerank with other channels The game changed. Do you know the rules? Seven Colossal Facebook Strategies for Nonprofit Success
  • 12. The game changed. Do you know the rules? If friends are the priority, where do we start? Seven Colossal Facebook Strategies for Nonprofit Success
  • 13. #1: Start with people in your database! Your Community Subscribers Donors Volunteers The game changed. Do you know the rules? Seven Colossal Facebook Strategies for Nonprofit Success
  • 14. Your Network Your community’s family, friends and acquaintances #2: Create content they want to share with their friends! The game changed. Do you know the rules? Seven Colossal Facebook Strategies for Nonprofit Success
  • 15. Cheat code #1: Fruit on the ground Seven Colossal Facebook Strategies for Nonprofit Success
  • 16. Cheat code #1: Fruit on the ground Seven Colossal Facebook Strategies for Nonprofit Success
  • 17. Cheat code #2: Hacking photos Seven Colossal Facebook Strategies for Nonprofit Success
  • 18. Images speak directly with the Limbic system, the seat of emotion and action. Cheat code #2: Hacking photos Seven Colossal Facebook Strategies for Nonprofit Success
  • 19. Top emotions behind sharing: Anger Awe Anxiety Images speak directly with the Limbic system, the seat of emotion and action. Cheat code #2: Hacking photos Seven Colossal Facebook Strategies for Nonprofit Success
  • 20. Images also capture more phyical space in the newsfeed. Cheat code #2: Hacking photos Seven Colossal Facebook Strategies for Nonprofit Success
  • 21. Cheat code #2: Hacking photos Seven Colossal Facebook Strategies for Nonprofit Success
  • 22. Cheat code #2: Hacking photos Seven Colossal Facebook Strategies for Nonprofit Success
  • 23. Cheat code #2: Hacking photos Seven Colossal Facebook Strategies for Nonprofit Success
  • 24. Cheat code #3: Hacking text updates Seven Colossal Facebook Strategies for Nonprofit Success
  • 25. Comment rates on questions are more than double comments on non-question updates! Cheat code #3: Hacking text updates Seven Colossal Facebook Strategies for Nonprofit Success
  • 26. Cheat code #3: Hacking text updates Seven Colossal Facebook Strategies for Nonprofit Success
  • 27. Cheat code #3: Hacking text updates Closed questions Seven Colossal Facebook Strategies for Nonprofit Success
  • 28. Cheat code #3: Hacking text updates Closed questions take advantage of the brain’s built-in auto complete feature. Seven Colossal Facebook Strategies for Nonprofit Success
  • 29. Cheat code #3: Hacking text updates Five ways to ask effective questions on Facebook: 1) Be super specific 2) Be super relevant 3) Ask preference questions 4) Ask multiple choice questions 5) Ask “yes” or “no” questions 6) Fill in the blank_____. Seven Colossal Facebook Strategies for Nonprofit Success
  • 30. Cheat code #3: Hacking text updates Seven Colossal Facebook Strategies for Nonprofit Success
  • 31. Cheat code #4: Hacking promoted posts Seven Colossal Facebook Strategies for Nonprofit Success
  • 32. Only Promote Awesome Remember, with promoted posts, you’re only paying for reach. If you publish content that people can’t help but talk about, it means that your ad dollars will go further for each promoted post. 1 Cheat code #4: Hacking promoted posts Seven Colossal Facebook Strategies for Nonprofit Success
  • 33. Only Promote Awesome Remember, with promoted posts, you’re only paying for reach. If you publish content that people can’t help but talk about, it means that your ad dollars will go further for each promoted post. 1 Cheat code #4: Hacking promoted posts Seven Colossal Facebook Strategies for Nonprofit Success
  • 34. Only Promote Awesome Remember, with promoted posts, you’re only paying for reach. If you publish content that people can’t help but talk about, it means that your ad dollars will go further for each promoted post. 1 Virality essentially measures content quality Cheat code #4: Hacking promoted posts Seven Colossal Facebook Strategies for Nonprofit Success
  • 35. Know Thy Plan Just because an update goes wildly viral, doesn’t mean you should spend money to promote it. Ask yourself if promoting the post makes sense in terms of your goals and branding. 2 Cheat code #4: Hacking promoted posts Seven Colossal Facebook Strategies for Nonprofit Success
  • 36. Promote posts only to fans You increase the likelyhood of negative comments by promoting to friends of fans. Consider deleting this ad in the campaign. 3 https://www.facebook.com/ads/manage/campaigns/ Cheat code #4: Hacking promoted posts Seven Colossal Facebook Strategies for Nonprofit Success
  • 37. Promote posts only to fans You increase the likelyhood of negative comments by promoting to friends of fans. Consider deleting this ad in the campaign. 3 https://www.facebook.com/ads/manage/campaigns/ Cheat code #4: Hacking promoted posts Seven Colossal Facebook Strategies for Nonprofit Success
  • 38. Cheat code #5: Hacking ads Seven Colossal Facebook Strategies for Nonprofit Success
  • 39. Cheat code #5: Hacking ads Target your communityPoach other pages Seven Colossal Facebook Strategies for Nonprofit Success
  • 40. Cheat code #5: Hacking ads Target your community Seven Colossal Facebook Strategies for Nonprofit Success
  • 41. Cheat code #5: Hacking ads Target your community http://youtu.be/aBZLoLAQ4nY Seven Colossal Facebook Strategies for Nonprofit Success
  • 42. Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 43. Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 44. . . ? Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 45. A Handshake is not the best tool to collect money Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 46. Facebook is relational, not transactional Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 47. Become aware of your cause when friends talk about your Page Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 48. Become aware of your cause when friends talk about your Page Like,comment on,and share your updates Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 49. Become aware of your cause when friends talk about your Page Like,comment on,and share your updates Continue engaging and like your Page Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 50. Become aware of your cause when friends talk about your Page Like,comment on,and share your updates Continue engaging and like your Page This is where viral reach is created Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 51. Become aware of your cause when friends talk about your Page Like,comment on,and share your updates Continue engaging and like your Page Advocate and/or join your e-mail list This is where viral reach is created Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 52. Become aware of your cause when friends talk about your Page Like,comment on,and share your updates Continue engaging and like your Page Advocate and/or join your e-mail list This is where viral reach is created E-mail acquisition! Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 53. Become aware of your cause when friends talk about your Page Like,comment on,and share your updates Continue engaging and like your Page This is where viral reach is created Donate for the first time via e-mail Advocate and/or join your e-mail list Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 54. Become aware of your cause when friends talk about your Page Like,comment on,and share your updates Continue engaging and like your Page This is where viral reach is created Share their donation on Facebook Donate for the first time via e-mail Advocate and/or join your e-mail list Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 55. Become aware of your cause when friends talk about your Page Like,comment on,and share your updates Continue engaging and like your Page This is where viral reach is created Share their donation on Facebook Donate for the first time via e-mail Advocate and/or join your e-mail list Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 56. Become aware of your cause when friends talk about your Page Like,comment on,and share your updates Continue engaging and like your Page Trust and affinity This is where viral reach is created Share their donation on Facebook Donate for the first time via e-mail Advocate and/or join your e-mail list Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 57. E-mail acquisition and advocacy are a better way to find new donors on Facebook Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 58. Free webinar: Seven Powerful Ways to Build Your E-mail List With Facebook Sign up here: http://zmb.me/FBEMAILWB Cheat code #6: Hacking fundraising Seven Colossal Facebook Strategies for Nonprofit Success
  • 59. Cheat code #7: Hacking analytics Seven Colossal Facebook Strategies for Nonprofit Success
  • 60. Who is going insane from too much data? Seven Colossal Facebook Strategies for Nonprofit Success
  • 61. Focus on two metrics: 1. People talking about this 2. Virality Seven Colossal Facebook Strategies for Nonprofit Success
  • 62. Cheat code #7: Hacking analytics The most essential metric Seven Colossal Facebook Strategies for Nonprofit Success
  • 63. The game changed. Do you know the rules? 12 ways people “talk about you” with their Facebook friends: 1) Like a post from your Page 2) Comment on a post from your Page 3) Share a post from your Page 4) Answer a Question 5) Mention your Page in an update 6) Tag your Page in a photo 7) Tag their friends in a photo you post 8) Like your Page 9) Post an update on your Page 10) RSVP to an event on your Page 11) Check into your Facebook Place 12) Writing a recommendation about your Page The most essential metric Seven Colossal Facebook Strategies for Nonprofit Success
  • 64. Cheat code #7: Hacking analytics Seven Colossal Facebook Strategies for Nonprofit Success
  • 65. VIRALITY = PTAT / REACH Cheat code #7: Hacking analytics Seven Colossal Facebook Strategies for Nonprofit Success
  • 66. Virality essentially measures content quality Cheat code #7: Hacking analytics Seven Colossal Facebook Strategies for Nonprofit Success
  • 67. #Bonus: Create an interest list of awesome Pages Seven Colossal Facebook Strategies for Nonprofit Success
  • 68. #Bonus: Follow this Pinterest Board http://pinterest.com/johnhaydon/powerful-updates-from-nonprofit-facebook-pages/ Seven Colossal Facebook Strategies for Nonprofit Success
  • 69. Founder of Inbound Zombie - a non-profit social media consultancy in Cambridge, MA Instructor at Marketing Profs University, SocialMediaFundraisingClub.com and Charityhowto.com Speaker: The Nonprofit Technology Conference, Social Media for Nonprofits, Blackbaud’s BBCon, New Media Expo, TechSoup, GrantSpace, Chronical of Philanthropy, Nonprofit Webinars, NetworkForGood. Author: Facebook Marketing for Dummies, 3rd and 4th Editions Clients include: Habitat for Humanity, EpicChange, Share Our Strength, Environmental Defense Fund, Shriners Hospitals for Children, Boston Medical Center, Community TechKnowledge, Scholastic, TechSoup, WaterAid America, University of Massachusetts, Community Music Center of Boston, National Wildlife Federation, Razoo, Concord Conservatory. About John Seven Colossal Facebook Strategies for Nonprofit Success