This document provides an overview of how to use Facebook for business purposes. It discusses setting up a business page on Facebook, tips for promoting the business page such as creating engaging content and advertising, and how to measure the results of Facebook marketing activities.
2. How to Participate on Twitter
Step One
1. Login to your Twitter account
g y
2. Comment and ask questionsÂ
including the hashtag â#hubspotâ
3. How to Participate on Twitter
Step Two
1. Go to http://search.twitter.com
2. Search for â#hubspotâ
9. Why You Should Care
⢠Over 120 million active users
⢠Addi 250 000
Adding 250,000 new users each day since Jan 07
hd i J 07
⢠4th most trafficked website
⢠Most trafficked social media site
⢠Top Social Search Engine
p g
⢠More than 55,000 networks
⢠More than half are outside of college & fastestÂ
More than half are outside of college & fastest
growing demographic is 25 years or older
10. âIâm 48. I don t understand
I m 48 donât
this Social Media stuff.â
⢠Similar to a business
Similar to a businessÂ
cocktail reception
⢠Without constraintsÂ
of time or space
of time or space
11. Business Cocktail Party Advice
⢠M t
Meet people and start conversations
l d t t ti
⢠Answer questions â help others
⢠Ask questions â trust othersâ advice
12. Social Media = Cocktail Party
⢠Become a real member of the community
Become a real member of the community
⢠Add al e to the comm nit
Add value to the community
⢠Ask and answer questions
⢠More effective than live cocktail parties
⢠No boundaries of time or space
⢠Other people can listen in easily
15. Business vs. Personal Accounts
⢠Business accounts areÂ
limited to managingÂ
y
your Business PageÂ
g
and Advertising
⢠Add personality and
Add personality andÂ
humanize your brand
16. Build Your Personal Profile
⢠Photo
⢠Work / edu info
⢠Networks
⢠Interests,Â
photos, etc.
⢠Applications
18. Personal Profile â What Not To Do
Profiles are for people, not companies.
19. Connect with Friends
⢠Friends need to beÂ
requested andÂ
t d d
mutually accepted
⢠Friend Finder
⢠Search â Classmates,Â
Coworkers, Names
21. Create a Business Page
http://www.facebook.com/pages/create.php
Note: You must be logged in to create a Page.
Note You must be logged in to create a Page
26. Tip #1: Create an Engaging Page
⢠Events
⢠Videos
⢠Discussions
iscussions
⢠Photos
⢠Blog Articles
Blog Articles
27. Tip #2: Leverage the Viral Nature of
p g
Facebook â News Feed
⢠News Feed shows
News Feed showsÂ
updates on your andÂ
your friendsâ activity
⢠First thing you see whenÂ
you log in
⢠Your updates show on
Your updates show onÂ
your profile âWallâ
⢠Allow users to engageÂ
with you â each activityÂ
is shared with theirÂ
network
28. Tip #3: Draw on Your Network
⢠Email your optâin mailing list
⢠Include link in your email signature
⢠Blog about your Facebook Page
Blog about your Facebook Page
⢠P t li k b d
Post a link or badge on your website or blog
b it bl
30. Tip #5: Advertise on Facebook
http://www.facebook.com/advertising/
// / /
Note: You must be logged in to create an ad
31. What Do You Want to Advertise?
⢠Advertise a website or something on FacebookÂ
(Page, Group, or Event you manage)
(Page Group or Event you manage)
33. Target Your Audience
⢠Target by Location, Gender, Age, Keywords, etc.
Count updates automatically
34. Set Your Budget
⢠Choose Pay Per Click or Pay Per View
⢠Cli k Th
Click Through Rate on Facebook is LOW! Go PPC
hR t F b k i LOW! G PPC
44. Getting Found: Off-Page SEO
Link Grader
⢠Identify opportunities toÂ
generate more return from yourÂ
existing links
⢠Monitor your live inbound linksÂ
and which inbound links areÂ
producing the most value for you
⢠Aggregate your competitorsÂ
inbound links to discover newÂ
link building opportunities thatÂ
you have not taken advantage of
h tt k d t f
45. Getting Found: SEO for Your Whole Site
Page Grader
⢠Analyze each page of your site to
see which produce the most
value for you (traffic, leads,
ranked k
k d keywords, li k )
d links)
⢠Automatically recommend
improvements to optimize each
page of your site
f it
48. Lead Intelligence
⢠Track the full path of all of yourÂ
leads through your web site
⢠Automatically develop moreÂ
intelligence around each leadÂ
intelligence around each lead
(number of visits, time on site,Â
pages visited, comments writtenÂ
on blog, documents downloaded,Â
information submitted via webÂ
i f i b i d i b
forms created)
⢠Increase close rate throughÂ
improved lead quality
improved lead quality
54. Additional Blog Articles
⢠http://blog.hubspot.com/blog/tabid/6307/bid/27
78/NowâAnyâBusinessâCanâTapâ53âMillionâ
FacebookâUsersâForâFree.aspx
⢠http //blo h bspot com/blo /tabid/6307/bid/43
http://blog.hubspot.com/blog/tabid/6307/bid/43
85/HowâtoâUseâFacebookâtoâGetâaâ99âDiscountâ
onâTraditionalâBâtoâBâAdvertising.aspx
on Traditional B to B Advertising aspx
⢠http://blog.hubspot.com/blog/tabid/6307/bid/42
48/SocialâNetworksâBusinessâorâPleasure.aspx
/